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Meritocracy Institute

Meritocracy Institute. M . I. Lam Cho Pang, Gary Lee Wai Yuk, Justin Leung Sze Long, Joseph Lee See Dee, Steve. Why education? Our opportunities. Education : hot issue in the territory.

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Meritocracy Institute

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  1. Meritocracy Institute M . I . Lam Cho Pang, Gary Lee Wai Yuk, Justin Leung Sze Long, Joseph Lee See Dee, Steve

  2. Why education? Our opportunities Education : hot issue in the territory. Education reformulations: too frequent, fails to keep parents confidence Implication: Find their way, rely on good education centre

  3. Definition of school • Education Ordinance • 20 or more persons or eight or more persons at any one time

  4. Application for registration of school • Permanent Secretary • Number of government bodies • Penalty for non-compliance • Application Fee

  5. Government Departments • Planning Department (PD) • Lands Department (LD) (F) • Fire Services Department (FSD) (F) • Buildings (BD)/ Housing Department (HD) • Education and Manpower Bureau (EMB) • Department of Health (D of Health)

  6. Point of difference • Not only tutorial on homework. • Stress on their whole person development. MI • We help learn to learn. • We reinforce creativity through introduction and practice of lateral thinking

  7. Our Aim • To offer well-rounded education and development to young teenagers and children • To enhance Multiple intelligence (MI)

  8. Courses offered • A. Tutorial class • B. Tutorial class + Learning concept class • C. Tutorial class + extra curricular activity (Customized) • D. Learning concept class + extra curricular activity (Customized) • E. Tutorial class + Learning concept class + extra curricular activity (Customized)

  9. Multiple Intelligence Founder: Howard Gardner at 1983 Definition: "the capacity to solve problems or to fashion products that are valued in one or more cultural setting" (Gardner & Hatch, 1989)

  10. Eight Multiple Intelligence

  11. Learning Class • Personal Intelligence Enhancement (PIE) • Target: • Suitable for students aged 6 to 12 • Objective: • To inspire kids to learn and to help them develop effective approach in learning. (Learn to Learn) • To improve students' intrapersonal and interpersonal intelligences

  12. Learning Class • Uniqueness: • Provide a MI training which is absent in traditional primary school • Illustrate different Learning tools and the importance of knowledge construction • 1:6 tutor to student ratio • MyAssessment • allows parents to better understand each child's strength & areas for improved in all 8 intelligences

  13. Learning Class • PIE's 3-step Approach • PIE I: Learn to Learn (4 lessons) • PIE II: Know Yourself and other (12 lessons) • PIE III: Work with others (8 lessons)

  14. Tutorial class • Target: • Suitable for students aged 6 to 12 • Objective: -To help students manipulate their school work efficiently. -To review, and prepare for their lesson in primary school.Uniqueness: -1: 8 tutor to student ratio -high qualification of tutors

  15. Extra curricular activity • Target: For students aged 6 to 12 • Aim: -To develop and use of multiple intelligence. -To arise the interest of kids in sports or cultural aspects -To provide professional quality of teaching

  16. Swimming course • Uniqueness: • Bodily-Kinesthetic, interpersonal and intrapersonal intelligence is enhanced during the lesson • Four level of course is provided (Beginner, Intermediate, Advanced, Training team) • Both Chinese and English classes are launched. • All swimming coaches attain Hong Kong Swimming Coaches Association Level 1 Swimming coach certificate or above

  17. Four level Approach Level One • Beginner– Basic terminology of swimming, breathing under water, free style Level Two • Intermediate– Back stoke and fitness training. Level Three • Advanced– Breast stoke, fitness training and diving. Level Four • Training team– Butterfly and intensive swimming and fitness training.

  18. Target Market • Middle-class families with $15,000 to $50,000 monthly income • Young parents aged between 25 to 50 • Well-educated parents with F.5 level or above • Good earning power but long working hour

  19. Location • Four criteria of choosing location • Population is composed by young and middle class sector • Well-developed transport network • Sufficient public facilities • Low rent

  20. Location • Four options of location • Tin Shui Wai • Tuen Mun • Ma On Shan • Tseung Kwan O • Best choice: Ma On Shan

  21. Location • Why choose Ma On Shan? • Market is saturated in Tin Shui Wai and Tuen Mun • Scattered population in Tin Shui Wai and Tuen Mun • High rent in Tseung Kwan O

  22. Location • Why choose Ma On Shan? • Large population (about 200,000) • Young-aged region (median age is 35) • High family income (median income is $20,000) • Ma On Shan Railway will be finished soon • A number of private estates are under construction • Relatively low rent

  23. Marketing • Ways to attract customers • Promotion leaflets • Advertisement banners • Posters • Classes-in-schools • To provide interest courses to primary and secondary schools with discount • Free trial courses • Free to attend the first lesson of the course

  24. Future Development • Expand customer network and base • Provide more classes-in-school • Develop good reputation • Diversify products and provide services to wider age-range

  25. Budget Plan Setup cost: Rent (3 months) $180,000 Decoration $200,000 Administrative cost $30,000 Equipments $50,000 Total $460,000

  26. Profit in first 3 months Revenue (150 students, $800@) $120,000 Operation cost Rent $60,000 Administrative expenses $6,000 Marketing $5,000 Salaries (6 part-time tutors) $30,000 Electricity $7,000 $108,000 Profit $12,000

  27. Needs of administration system • More efficiency for business • Better image • Decrease the cost

  28. Administration system • Good Financial System • Good record • Handle fee from student • Handle payment for workers/tutors • Handle expenses

  29. Administration system • Arrangement of lessons • Support for M.I. classes • Different student -> different combination of classes • Good arrangement of classes • Satisfies every combination

  30. Administration system • Management of student/tutors • Policy if student miss/late for lessons • Relationship/connection with parents • Connection with parents • Parents could know the performance of student • Promotion • Method of promotion

  31. Advantages for IT system • Less man power • More systematic • Better image • Easier for management

  32. IT system • Implementation on financial activities • Recorded by computer system • Use of financial software • Implementation on promotion • Through web page, e-mail, newsgroup

  33. IT system • Others use • Online notes • Online timetable/classes • Online registrations

  34. Consideration of IT system • Recourses for maintenances • Server • Software • Technicians • Cost for maintenances -> not high • PC could act as server • One/two technicians

  35. Question & Answer Session

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