1 / 17

Chart Your Course for Future Success 2011 Business Plan

Chart Your Course for Future Success 2011 Business Plan. Information Provided By: Equity Title Agency Sarah Moran—Biltmore / sarahm@eta-az.com / 602.769.1438 Maggie Clark—McCormick Ranch / maggiec@eta-az.com / 602.769.5565 Cindy Davis —Northwest / cindyd@eta-az.com / 602.769.0637

Download Presentation

Chart Your Course for Future Success 2011 Business Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Chart Your Coursefor Future Success2011 Business Plan Information Provided By: Equity Title Agency Sarah Moran—Biltmore / sarahm@eta-az.com / 602.769.1438 Maggie Clark—McCormick Ranch / maggiec@eta-az.com / 602.769.5565 Cindy Davis —Northwest / cindyd@eta-az.com / 602.769.0637 Vicky Najarian—Mesa / vickyn@eta-az.com / 602.769.1058 Susan Cunningham-Pinnacle Peak / scunningham@eta-az.com / 602-769-5562 De Payne – Tempe / depayne@eta-az.com / 602-769-5560

  2. You Will Determine: • Monthly & Annual Buyer and Listing Sales Goals • Types of Marketing and How to Determine Your Activities • Scheduling Your Day, Week, Month, Year • Set your Marketing Budget

  3. Charting Your Monthly Buyer and Seller Sales Goals

  4. Determining Your Goals • How Much Do You Want to Earn? • Annual Sales Goals • How many contacts do you need to make to meet each monthly sales goal? • Complete the following worksheets: • Formula for the Economic Model 2011 • Income Calculator (Activity Determined by Desired Income)

  5. Marketing Options –Determining Your Action Items Your Time is Valuable….what are the marketing options?

  6. Marketing Activities and Time • Your time is money • ACTIVITY BREEDS ACTIVITY • Stay active • Include a variety of activities – keep your juices flowing • Keep in mind the contact to transaction ratios • i.e., farming vs. Sphere of Influence leads

  7. Determining Your Marketing Strategy. Who Am I? • What makes me better than other Realtors? • What does my company offer? • Do I enjoy buyers or sellers more? • What resources are available to me? • Am I willing to work evenings and weekends? • What are my personal strengths? • Complete the following worksheet: • Who Am I?

  8. The People You Will Target • Farming • Sphere of Influence • Past Clients • FSBO, Expired Listings, Short Sales • Networking • Refer to: • People to Target Market

  9. Implementing Your Marketing Strategy • Direct Mail • Personal Contacts • Phone Marketing • Open Houses • Publication and Media Advertising • Internet Marketing • Refer to: • Implementing Your Marketing • Supplementing Your Marketing and Criteria

  10. Developing YOUR Marketing Schedule

  11. Planning Your Year • Creating a Marketing Calendar helps you keep your “eye on the ball” • Make your goal realistic when making your calendar • Calendar is the heart of your plan! This determines where you want to be. • Refer to: • Required Activities and Time Commitment • Yearly Business Plan – Example • Complete the following worksheets: • Required Activities and Time Commitment worksheet • Yearly Business Plan worksheet

  12. Charting Your Budget

  13. Planning your Marketing Budget • Goal: • Know where your money is going • 100’s of products available • Track your results • Stay within your budget • Plan and stick to it • Don’t find out in July that you don’t have any more money • Let it act as a spring board • When you have a budget it’s easier for you to exceed it if you are doing better than expected – doing better than you expect is a direct result of understanding your financial position.

  14. Types of Marketing for your Budget • Print Marketing: • Newsletters • Postcards • Flyers • Newspaper ads • Client resources • Internet: • Realtor.com • Agent websites • Search engine Pay-Per-Click, Social Media Consultant • Social events: • Happy hours • Networking groups • Buyer seminars

  15. Sample Excel Spreadsheet - Refer to: Marketing Budget Plan with Formulas – Excel Spreadsheet

  16. Key LessonsYou Learned • Monthly & Annual Buyer and Listing Sales Goals • Types of Marketing and How to Determine Your Activities • Scheduling Your Day, Week, Month, Year • Set your Marketing Budget

  17. Questions & Comments To get the supplemental documents, please contact your rep! Sarah Moran—Biltmore / sarahm@eta-az.com / 602.769.1438 Maggie Clark—McCormick Ranch / maggiec@eta-az.com / 602.769.5565 Cindy Davis —Northwest / cindyd@eta-az.com / 602.769.0637 Vicky Najarian—Mesa / vickyn@eta-az.com / 602.769.1058 Susan Cunningham-Pinnacle Peak / scunningham@eta-az.com / 602-769-5562 De Payne – Tempe / depayne@eta-az.com / 602-769-5560

More Related