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BEworks is a leading management consulting firm that specializes in applying behavioral economics to real-world challeng

BEworks is a leading management consulting firm that specializes in applying behavioral economics to real-world challenges. . We’re Predictably Irrational. We’re Predictably Irrational. We’re constrained by time, resources and mental energy. We’re motivated by more than money.

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BEworks is a leading management consulting firm that specializes in applying behavioral economics to real-world challeng

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  1. BEworks is a leading management consulting firm that specializes in applying behavioral economics to real-world challenges.

  2. We’re Predictably Irrational We’re Predictably Irrational We’re constrained by time, resources and mental energy We’re motivated by more than money

  3. Thinking Beyond Traditional Incentives Thinking beyond traditional incentives VELObill

  4. Social Norms: We’re Motivated to Behave Like Others OPower Reduced average household energy consumption by 2% Caution!

  5. Social Norms: We’re Motivated to Behave Like Others Expedia Headspace

  6. Concretization: Making the Data more Meaningful Kondis Sugar Consumption Kilowatt hours = ?

  7. Misattribution: Anthropomorphizing Technology Nexi Tamagotchi

  8. Habits: Much of our Behavior is Automatic and Subconscious

  9. Commitment Devices: Help us stick to our goals Stikk.com

  10. Commitment Devices: Help us stick to our goals Ex-girlfriend blocker

  11. BEworks Diagnostic Toolkit – Our Scientific Approach to Understanding & Influencing Customers There are many patterns of irrationality that influence judgment and decision-making A correct diagnosis is half the battle

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