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2012 SoloHealth Confidential

SoloHealth Roadmap October 2012. 2012 SoloHealth Confidential. SoloHealth Roadmap. Two Trains Core Product Produces new features and functionality to be included on Base or Core releases. Will include PROVEN Research functionality. Research

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2012 SoloHealth Confidential

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  1. SoloHealth Roadmap October 2012 2012 SoloHealth Confidential

  2. SoloHealth Roadmap Two Trains Core Product Produces new features and functionality to be included on Base or Core releases. Will include PROVEN Research functionality. Research Quicker releases targeted with only one feature and field tested on limited number of kiosks If a feature is proven successful, it is implemented into the Core Product 2012 SoloHealth Confidential

  3. SoloHealth Roadmap What’s our process? Get new Ideas submitted Submit a PADD type of document for new feature requests New Ideas reviewed in Product Roadmap meetings Roadmap Review current release in Development Review additional releases already defined Prioritize Core and Research features using Product Evaluation Matrix 2012 SoloHealth Confidential

  4. Evaluation Matrix Example 2012 SoloHealth Confidential

  5. 2012 SoloHealth Product Roadmap Version 2.01.01 September 17, 2012 Version 2.02 November 16, 2012 Version 2.01 August 31, 2012 Version 2.00 June 29, 2012 • Medtronic Engagements • Abdominal Aortic Aneurysm • Varicose Veins • Peripheral Vascular Disease • Web based Physician Maintenance • WellPoint Survey • Clinical Trial user identification • Improving Advertising Effectiveness (Skyscraper size increase to 160x600) • Ads triggered by question responses. • Ads triggered by Survey responses. • Ad Rotation not impacted by screen changes • WellPoint CA survey enablement • P&G GI Module • Support of > 8 tests • Product Selection Module (Nutritional module for Nutragenetics) • Main menu enhancements • Ad impression Dashboard • Ad impression Capping • Repackaging and certification of changes between v1.0 and v2.0 • Consistency Improvements • Video Ad during BMI Test • Preparing Results video Ad • No ads during Distance test • Retailer Specific disclaimer • History Screen Improvements • Alternative ID ON/OFF Research Team Starts Mid October Consumer Web September 17, 2012 Consumer Website June 15, 2012 Servers September 28, 2012 • List pending Project Lift feature evaluation. • Consumer Website v1.0 • Updates to Site • Deploy New Servers Suggested items to delay or remove, since last update, are listed below • Blue button Data export • Large Employer biometric data collection • Integrate all new instructional videos • Comparison to Population Health (Healthindicators.gov) • Provide in store couponing abilities • Insurance filter on Dr. Screen 2012 SoloHealth Confidential

  6. 2013 SoloHealth Product Roadmap Version 2.05 June 10, 2013 Version 3.0 October 25, 2013 Version 2.04 April 1, 2013 Version 2.03 January 21, 2013 • Dart Ad reporting/serving (3rd part ad audit) • Touchable video ad on preparing results • Triggered email program • Time and day of week Targeted Advertisements (SHOX) • Add ads on non-ad pages • Ability to edit already entered text • Large Employer biometric data collection • Coupons via phone or store loyalty cards • Display Pulse Rate on High level BP results • Chained videos (2) during BP test (15 sec each) • Same page Ad exclusion to ensure we don't show ads against ads shown • Advertising on results page • Ability to turn off account creation • RefilmEllen • Social Media (phase 2) • Sharing data with doctors • Compare against population health. • Promote email capture with Ellen Video • Dwell Metric for 800x600 Banner (Microsite) within OpenX (Data Sourced from HAWK/Imported into OpenX?) • Integrate all new instructional videos • Unique experience for returning users • Partnerships with health trackers and portals • Appointment scheduling • Insurance Filtering • Newsletter/email campaign automation • Improve the promotion of account creation • Flash enabled skyscraper ads (pharm. Disclaimer) • Adding Ads back into vision (skyscraper) • Resolve Floating Ellen • Mobile formatted consumer website • Social Media (phase 1) Research Releases Jan Feb March April May June July Aug Sept Oct Nov Dec • Research Releases to be scheduled and tested in limited retail locations • Advertisements on results pages • Rich Media Advertisements • Box sized Advertisement (300x250) stacked • no banners by preroll video (Hulu type) touchable 2012 SoloHealth Confidential

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