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Likes Aren't Everything: How To Get The Most Out of Your Social Media

Likes Aren't Everything: How To Get The Most Out of Your Social Media. Heartland Fall Forum: October 4, 2018. Your Hosts. ​Moderator: Holland Saltsman, The Novel Neighbor, St. Louis, MO Panelists:

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Likes Aren't Everything: How To Get The Most Out of Your Social Media

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  1. Likes Aren't Everything: How To Get The Most Out of Your Social Media Heartland Fall Forum: October 4, 2018

  2. Your Hosts ​Moderator: Holland Saltsman, The Novel Neighbor, St. Louis, MO Panelists: Tiffany Phillips, Wild Geese Bookshop, Franklin, INKelsey Hammond, Yellow Dog Bookshop, Columbia, MO

  3. social media • What’s working? • Why? • How you can make it work for you?

  4. Where Should I Post? Facebook & InstagramWhat type of post(s) receives the most engagement / likes?1) Photo 2) Story (pics or videos) * Links - to others content* LIVE Videos

  5. What Should I Post? What type(s) of content receives the most engagement / likes? • Bookish / Literary news / Reviews • Behind the scenes / bookstore & staff photos (store animals) • Sidelines and cartoons (tie) • Books

  6. FB LIVE Video Example Video link access: https://drive.google.com/file/d/1vFz_YPzhrXTnpwlWQCjABdxqO4jHfdc7/view?usp=sharing

  7. Why Are you Posting? What primary action do you want your audience to take with your social media posts? • Make a purchase • Come to store • Awareness

  8. Should I Spend money On Social Media? If you ever boost or pay for social media ads / advertising, what do you typically use it for? 1) Make a purchase 2) Come to an event (example?)

  9. Does Spending $ Work? Have you found success using PAID social media posts / ads? • A bit, not as much as I'd like • Only for raising awareness of events • We got some likes after boosting a pic of stickers we carry, but I don't know that it led to any sales. • Not Really

  10. What About Twitter? Great for Author Engagement & Relationship Building

  11. How Do I Make It Pretty (& Easy)? DIY Design Tools & Apps • Canva * • Word Swag • Ripl (videos) • Animoto (videos)

  12. But I Don’t Have Time . . . Planning & Managing - (to save your sanity) • Hootsuite • Buffer • Sprout Social • Later * • Gramblr Check out - https://sproutsocial.com/insights/social-media-scheduling-tools/

  13. How Do I Know If It’s WorkinG? Do You Measure Your Success? • Likes • Followers • Sales • Event traffic

  14. Who Else Can Help? Facebook Expert - https://www.marismith.com/ Instagram Expert - https://www.jennstrends.com/ Social Media Checklist for Events - https://nancysheed.com/ultimate-social-media-checklist-events/ Social Media tips - https://www.hootdesignco.com/blog/ SM Audience Stats- https://eieiomarketing.com/best-social-media/

  15. Ask Us Anything . . . Email or connect on social media: • holland@thenovelneighbor.com • tiffanylauderdalephillips@gmail.com • kelsey.w.hammond@gmail.com

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