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MKT 448 Education on your terms / tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br><br>MKT 448 Week 1 Defining Process and Value of Digital Analytics<br>Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics.<br>Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics P’s.<br>

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MKT 448 Education on your terms / tutorialrank.com

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  1. MKT 448 Education on your terms / tutorialrank.com

  2. MKT 448 Education on your terms / tutorialrank.com • MKT 448 Week 1 Defining Process and Value of Digital Analytics • For more course tutorials visit • www.tutorialrank.com • MKT 448 Week 1 Defining Process and Value of Digital Analytics • Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics.

  3. MKT 448 Education on your terms / tutorialrank.com MKT 448 Week 2 Building a Marketing Case for Data Analytics For more course tutorials visit www.tutorialrank.com MKT 448 Week 2 Building a Marketing Case for Data Analytics You are the new CMO in charge of migrating an organization of your choosing toward a data-driven culture.  You are making a presentation to your Board of Directors in which you describe the issues facing marketing

  4. MKT 448 Education on your terms / tutorialrank.com • MKT 448 Week 3 Dashboards for Monitoring Conversions • For more course tutorials visit • www.tutorialrank.com • MKT 448 Week 3 Dashboards for Monitoring Conversions • Resource: Building a Digital Analytics Organization, Ch. 7 • Write a 700- to 1,050-word paper in which you analyze the use of dashboards to monitor conversion rates.

  5. MKT 448 Education on your terms / tutorialrank.com • MKT 448 Week 3 Data Types and Methodologies (5 Pages) • For more course tutorials visit • www.tutorialrank.com • MKT 448 Week 3 Data Types and Methodologies (5 Pages)

  6. MKT 448 Education on your terms / tutorialrank.com • MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators • For more course tutorials visit • www.tutorialrank.com • MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators • Write a 700- to 1,050-word paper in which you describe methods used to collect and integrate quantitative and qualitative data that are used to evaluate customer experience relative to market growth.

  7. MKT 448 Education on your terms / tutorialrank.com • MKT 448 Week 5 Digital Analytics and Predictive Analyses • For more course tutorials visit • www.tutorialrank.com • MKT 448 Week 5 Digital Analytics and Predictive Analyses • Write a 700- to 1,050-word paper in which you evaluate how digital analytics data can be used together with predictive analyses to plan customer response and acquisition through the customer life cycle.

  8. MKT 448 Education on your terms / tutorialrank.com MKT 448 Week 5 Signature Assignment Methods of Targeting and Retargeting For more course tutorials visit www.tutorialrank.com MKT 448 Week 5 Signature Assignment: Methods of Targeting and Retargeting About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in

  9. MKT 448 Education on your terms / tutorialrank.com

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