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Jaime A Manalo IV jamanalo4@email.philrice.gov.ph Anne Marie Jennifer E Eligio

Making ICTs more relevant: creating spaces for rice farmers ’ participation in ICT policies in the Philippines . Jaime A Manalo IV jamanalo4@email.philrice.gov.ph Anne Marie Jennifer E Eligio amj_eligio@email.philrice.gov.ph. More inclusive ICTs. POLICY RECOMMENDATIONS. FINDINGS.

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Jaime A Manalo IV jamanalo4@email.philrice.gov.ph Anne Marie Jennifer E Eligio

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  1. Making ICTs more relevant: creating spaces for rice farmers’ participation in ICT policies in the Philippines Jaime A Manalo IV jamanalo4@email.philrice.gov.ph Anne Marie Jennifer E Eligio amj_eligio@email.philrice.gov.ph

  2. More inclusive ICTs POLICY RECOMMENDATIONS FINDINGS USERS’ PERSPECTIVES literacy, age, language, culture-based nuances have a bearing in farmers’ willingness to try ICT-based modalities • SOCIAL CONTEXT • Refers to the different social factors with particular attention to the needs and opportunities present in the community. • MODES OF COMMUNICATION • Complementation of face-to-face +mediated (ICT-and non-ICT-based) communication INTERPERSONAL AND MASS MEDIA remain to be preferred sources of information PARTICIPATORY APPROACH Scoping studies PM&E

  3. PhilRice-commissioned ICT4D studies • Assessment of e-readiness of five top rice-producing provinces of the Philippines • Rice-based Farm Households’ Information Sources

  4. Findings • USERS’ PERSPECTIVES • Literacy • Age • Language • Culture-based nuances

  5. Findings Interpersonal and mass media as preferred sources of information Frequency

  6. Recommendations Scholars should pay attention both to the environment and users’ perspectives

  7. Recommendations Complementation of face-to-face and mediated communication (ICT- or non-ICT-based) initiatives

  8. Recommendations Farmers should be given voice in the process of developing ICT applications.

  9. Recommendations Some areas needing farmers’ participation • Content development • Form • Language • Preferred infomation channel • Level of participation

  10. Conclusion • Farmers’ involvement is key to more inclusive ICTs • Implementers must be faithful to the tenets of the participatory approach • Participation is not a panacea

  11. Acknowledgments • Assessment of e-readiness of the five top rice-producing provinces of the Philippines JaimeManalo IV ; Hanah Hazel MaviBiag Glenn Ylar; Cristina Frediles; Salembai Abdullah; Elmer Harold Grande • Rice-based Farm Households’ Information Sources RhemilynRelado; RonellMalasa; Sonia Asilo

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