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SEO : Search Engine Optimization

SEO : Search Engine Optimization. SEO : How It Works . Web is a Network of Links Search Engines use automated robots or crawlers to scour the Web for content.

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SEO : Search Engine Optimization

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  1. SEO : Search Engine Optimization

  2. SEO : How It Works • Web is a Network of Links • Search Engines use automated robots or crawlers to scour the Web for content. • Data is organized and ranked by determining relevance and importance(popularity) of content through mathematical algorithms or equations

  3. SEO Ranking Factors or Metricshttp://www.seomoz.org/article/search-ranking-factors

  4. SEO Good to know • Google Sites led the U.S. core search market in April with 65.4 percent of the searches conducted, followed by Yahoo! Sites with 17.2 percent, and Microsoft Sites with 13.4 percent. • Americans alone conducted a staggering 20.3 billion searches in one month. • The percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of 59% of all adult Internet users.

  5. Improve SEO rankings/Gain Traffic • Indexable Content • Assign “alt values or attributes” in HTML to images and define videos. • Crawlable Link Structures • Create Good, easy to follow Link structures • Relevant Meta-tags • Well-researched relevant keywords • Title Tags with relevant keywords • Description with some keywords.(not used by algorithms but good for viewers)

  6. Taking SEO Globalhttp://www.internetworldstats.com/stats.htm

  7. Taking SEO Global • User in France will search on French Search Engines www.Google.fr in French keywords. • The United States accounts for 182 million Spanish speaking internet users alone(http://www.internetworldstats.com/stats13.htm). • To Grow Internal Traffic. SEO principles must be done for companies in the relevant language. • Translation of full website and foreign search engine submission or link-building/translation techniques.

  8. Good Links: • http://www.seomoz.org/beginners-guide-to-seo - Great Guide to SEO basics. • http://www.mseo.com - SEO company offering Multilingual Search Engine Optimization. See DEMO to better understand their technique(http://www.mseo.com/images/cyber1.swf) • www.google.com/webmasters/tools/ - Good tools to measure webpage visibility.

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