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Why is Digital Marketing Important with Houston Bui

Houston Bui is the founder of Anime Frame, a digital marketing agency that helps businesses grow with simple, yet effective strategies curbing fundamentals on ROI. His work has been featured on CreativeLive, Smashing Magazine, Envato Tuts , and more. He regularly takes to the stage at conferences across North America including SearchLove London, Ignition, SES San Jose, Pubcon Las Vegas, SMX Munich, SMX Amsterdam and more.

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Why is Digital Marketing Important with Houston Bui

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  1. DIGITAL MARKETING SPECIALIST HOUSTON BUI Sing with the right vocal techniques

  2. Houston Bui is a digital marketing expert is one who puts together the entire digital marketing strategy. Also, he executes it as per the plan to achieve the desired goals for the business. To build a successful digital marketing strategy and launch a successful digital marketing campaign you need a Digital Marketing Expert.

  3. Social media platforms allow marketers to reach their prospects in a myriad of ways. First, marketing teams can use these channels to distribute paid ads and sponsored content. Each platform has a way for marketing teams to create paid ad campaigns and segment users so these ads appear on the feeds of target audience members. 1. SOCIAL MEDIA MARKETING PLATFORMS

  4. 2. INFLUENCER MARKETING Another effective way to harness digital channels to reach target audiences is with influencer marketing. Brands can partner with celebrities, sites, or others that are considered experts in their field, that share similar values. Brand can then reach these influencers’ followers with branded content and offers.

  5. 3. EMAIL MARKETING Email marketing campaigns allow organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements. If an individual has interacted with a few of your branded touchpoints – like an email offer for 10 percent off the items they have been considering, or free shipping - that may be what ultimately brings about a conversion.

  6. 4. CONTENT MARKETING The awareness stage: Buyer realizes they have a need The consideration stage: Buyer determines a course of action to meet this need The decision stage: Buyer decides on a product / service to purchase to meet the need

  7. For example, a consumer might realize they need new shoes to wear to the gym. The marketing team for an activewear company may produce a piece about what features you need from a running shoe, as opposed to what you need if you focus on strength training. Looking at this content, the buyer determines they need a pair of running shoes that meets that criteria. Another piece of content might show the most popular running shoes and their price points. Once they are educated on these factors, they decide. The guidance offered by your brand throughout will likely result in them purchasing from you.

  8. 5. SEARCH ENGINE OPTIMIZATION (SEO) MARKETING Search engine optimization often goes hand in hand with content marketing. When the customer from the above example is conducting research for which gym shoes to buy, they will probably click on one of the first three results that appear on Google. With this in mind, the athletic shoes’ marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content.

  9. THANK YOU! For any questions and concerns, please email: houstonbuius@gmail.com Email houstonbuius@gmail.com

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