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Will a Change in Web Host Affect Search Engine Rankings?

The web host you choose influences the site experience you provide to your visitors and has a greater impact on your search rankings. This guide will assist you to understand the consequences of selecting a web host that does not provide good hosting services, so that the next time you decide to change your web host, you are prepared for such a consequence.

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Will a Change in Web Host Affect Search Engine Rankings?

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  1. Website owners frequently inquire whether a change in web host affects search engine ranking. Then the answer to such a question is yes. Switching to a new website hosting provider can affect the success of your website and your long-term strategy. These effects, however, can be seen in metrics like organic traffic, lead conversion, and brand visibility. As a result, to attract more users, it is necessary to constantly improve search engine optimization (SEO) techniques. Using proper SEO techniques is also important in increasing the website’s SERP (Search Engine Result Page) ranking. Everyone hopes that switching website hosting companies will improve their website’s SEO or their visibility in search engines. However, that is not always the case. Switching web hosts can have several effects on your website’s SEO and google search rankings. You may encounter issues if you switch to a new hosting provider who •Has international servers •Offers poor-quality web hosting services •Significant structural changes are put in place. •Hosting plans are being downgraded, and so on… Since website performance heavenly depends upon the web host, it is necessary to choose a web hosting provider like HTS Hosting who offers you greater uptime and the best quality service to their clients.

  2. Let us now go over with the factors that can impact search engine rankings as a consequence of switching to a new hosting provider. 1.Server Location: Google provides geographically relevant search results. For instance, if a search query originates in the United Kingdom, Google believes it can provide relevant results by prioritizing results from UK-based websites. However, Google initially relied on TLD (Top-Level Domains), but now it has begun to use IP addresses to determine the location of search queries. Thus it is necessary to consider the location of servers when switching web hosts. 2.Server Quality: Always look for a web hosting provider who provides high-quality hosting services. So, if you choose a host with overcrowded servers and frequent downtime, you will end up lower in the SEO ranking. 3.Website Structural Changes: One of the reasons you will have to create an exact duplicate of your site when switching hosts is that google and other search engines have issues with changes in website structure. For example, if you change your content management system (CMS) and reconfigure the structure of your site, Google may consider this as a new site, thus lowering your search ranking. 4.Downtime: Switching site location results in downtime. This usually happens when a website is waiting for a DNS to propagate. This procedure usually takes between 24 hours to 72 hours. Thus, downtime can have a significant impact on a website’s rankings. To avoid such a situation, it is best to run the website on the old host alongside a duplicate of the website on the new host until the DNS has fully propagated. 5.Page Load Speed: If you choose a poor website hosting provider, your website may load slowly for visitors. Apart from creating poor customer experiences, a slow website, on the other hand, will be penalized by search engines, causing your rankings in search results to fall. Moreover, Google has stated that the time it takes for a website to load is an important factor in determining the order in which sites appear in search engine results.

  3. Conclusion: So if you are planning to move your site to a new host, you should be ready for the consequences. However, moving to a new host may affect your site’s SEO, but then it may depend upon which host you choose. However, we at HTS Hosting take care of the above consequences and assist you in migrating the hosting with greater features and greater customer support, that too at very competitive pricing. Source: https://www.htshosting.org/knowledge-base/web-hosting/232/will-a-change-in- web-host-affect-search-engine-rankings

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