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Outbound Canada Travel Trends & Trip Intentions

Outbound Canada Travel Trends & Trip Intentions. Jennifer Hendry Senior Research Associate Canadian Tourism Research Institute. Canada: Total Outbound Leisure Trips ( ‘ 000 of outbound leisure trips, all destinations). 3.6% CARG. Source: Statistics Canada , CBoC.

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Outbound Canada Travel Trends & Trip Intentions

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  1. Outbound CanadaTravel Trends & Trip Intentions Jennifer Hendry • Senior Research Associate • Canadian Tourism Research Institute

  2. Canada: Total Outbound Leisure Trips(‘000 of outbound leisure trips, all destinations) 3.6% CARG Source: Statistics Canada, CBoC

  3. Annual Leisure Visits to the U.S. Leisure visits to the U.S. grew from 10.6 million in 2004 to 18.3 million in 2014. CARG 2.1% 2014-2018 Source: Statistics Canada, CBoC

  4. Seniors will out number children by 2017 Source: Statistics Canada, CBoC

  5. U.S. Leisure Trips by Age Group The older Canadians get, the more likely they are to visit the U.S. when travelling outbound for leisure purposes.

  6. Share of Trips by Air to U.S. Growing(% share of trips to U.S. from Canada by mode) Source: Statistics Canada, CBoC

  7. Canadian Travel to Massachusetts and other Northeast States

  8. Direct Arrivals at Logan International 4.7% CARG (2013-2016) Source: US BTS; CBoC forecast from October 2014 through 2016

  9. Canadian Visits to Massachusetts(thousands of overnight visits each year)

  10. Overnight Trips to the Northeast % growth 2003 to 2013 Sources: Statistics Canada and CBoC.

  11. Modest Economic Growth in Main Source Markets Source: CBoC forecast

  12. Canada’s Population is Aging • The share of Canada’s population aged 55+ is increasing dramatically. • Between 2014 and 2019, the proportion of Canadians aged 55-64 will increase 12%, while the share of people aged 65 and older will increase 20%. • In Ontario, the proportion of residents aged 55-64 will increase 15% in Ontario and 8% in Quebec • The proportion of people aged 65+ will increase significantly in both ON (+21%) and QC (18%) Source: November 2014 CBoC forecast.

  13. Short Duration Visits, but High Spending • Average duration (overnight trips): 2.3 nights • Average spend/visit: $515 CAD • $118 per night/per person when visiting Massachusetts Source: Statistics Canada and CBoC

  14. High Income Canadians Key Travel Market Source: PMB 2015

  15. Opportunities for MassachusettsTravel & Tourism

  16. Activity Based Segments

  17. In a Nutshell… • Canada boasts a strong outbound travel market • Massachusetts has performed better than other NE states and is positioned well • New capacity supporting growth in air travel • Key geographic markets include Toronto (air) and Montreal (auto) • Aging population • Weekend getaways, high yield markets • Activity based segments

  18. Canadian Tourism Research Institute Outbound Canada Jennifer Hendry Senior Research Associate hendry@conferenceboard.ca

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