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User Experience Consulting Firms-Idea Theorem

Idea Theorem is an award-winning UI UX design agency which creates simple and usable experiences for web and mobile. Our human-centered design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand. Visit https://www.ideatheorem.com

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User Experience Consulting Firms-Idea Theorem

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  1. Idea Theorem UserExperienceConsultingFirms

  2. ABOUT US IdeaTheoremisanaward-winningUIUXdesign agencywhichcreatessimpleandusable experiencesforwebandmobile.Ourhuman- centereddesignapproachletsusunderstand yourcustomers,identifytheirpainpoints & deliversolutionsthatenhancetheirexperience withyourbrand.

  3. HOW PRODUCT MANAGERS CAN DRIVE BUSINESS RESULTS THROUGH UX DESIGN Asuccessfulproductshouldconsistof userexperience (UX) thatmeetsthe needsofthetargetedusersand ensuresbusinessgoalsaremet.UX designersfocusonhowtoalignthe product’suserexperienceand businessgoalstogether,whichisthe keytotheproject’ssuccess.

  4. ROLE OF PRODUCT MANAGERS ProductManagersareimportantplayersinthe developmentoftheproduct.Theyareabridgebetween differentteams (includingdesign,development, businessandmarketing). Thereare2waysProductManagersrollouttheirproduct: Theproductisdirectlyreleasedtotheassumedusers andgetfeedback Theproductstartswithanidea,getituser-testedand thenworkoncreatingtheproduct.

  5. EVERYDAY UX FOR PRODUCT MANAGERS ProductManagersneedtoknowalotaboutthe productwhichincludesbusinessanduser objectives.Forexample,anappthatprovides healthcareadvicetowomen.Theproduct shouldbeabletounderstandwomen’sneeds andhealthissuesandprovidetherightsolutions totheircustomers.Bettertheappisableto understandthewomen’shealthissues,more userswillbeusingtheapp.

  6. A better understanding of the UX, Product Managers can help in:- Growthoftheproduct Userretentionandengagement Customerloyalty Increaseconversionrates Savetimeandmoney 1. 2. 3. 4. 5.

  7. WHAT DOES A UX PROCESS LOOK LIKE? Whenthinkingaboutdigitalproductsorits features,ProductManagersshouldunderstand thebusinessobjectivesandbeabletoanswerthe belowquestionsfirst: Whatproblemarewesolving? 1. Whohasthisproblem? 2. Whatdowewanttoachieve? 3. Differentprojectsmightrequiredifferentprocessesbut overallbelowprocessisusuallystandard.

  8. PHASE 1: EMPATHY PHASE Step 1: Understanding Your Business Needs Gatheringinformationfromthebusinessandtheirneeds canhelpUXdesignerstodeterminefurthersteps.Itcan provideinsightssuchas: Theissuesandneedstheyidentified. Insightsonwhatmatterstothem. Theirneedsandwantsfromtheproject. Identifyingbusinessneedshelpdefinetheproject’s success,suchasprovidinginsightsintowhatthesuccess metricswouldbefortheproject.Stakeholderinterviews andfocusgroupsareresearchmethodsthathelpidentify thoseinsights.

  9. Step 2: Understanding Your Users – What Users Need Thisphaseprimarilyfocusesonuserresearchtogainabetter understandingofthetargetedusers.Understandingthetarget usersiscrucial,asithelpsdevelopsolutionsanddesign decisions.Yourproductwilllikelyhaveusersfromavarietyof backgrounds,demographics,behaviours,needsandpain points. Takeaway EmpathydesignensuresthatUXdesignersareideating solutionsanddesigndecisionsthatareunbiased,butrather focusesondesigningahuman-centredproduct.UXdesigners’ roleistoprovidecreativeandmeaningfulsolutionsforthe users,whichcanbeachievablebyfirstunderstandingboththe businessgoalsandusers’ perspectives.

  10. PHASE 2: UX DESIGN PHASE Afterestablishingthebusinessgoalsanduserneeds,the nextphaseintotheproduct’sdesignisuserexperience (UX) design.UXdesignisnotonlyaboutcreatinga productthatisbeautiful,streamlined,andeasytouse. Instead,ittakesastepfurthertodesignexperiencesto achievespecificgoalswitheffectivenessandsatisfaction. Userexperiencesshouldalsosolvetheissuesthatwere identifiedintheempathyphase. Iterative Process: Mayrequirefurtheriterationsandrefinementstothe solutionsbeforedeveloping.Usuallyoccursafter validatingthesolutioninusertestings.

  11. Step 1: Ideating Ideatingmeanstogeneratemultipleideasorconcepts,forthe identifiedpainpoints.Theideationstageisaneffective methodthatchallengesUXdesignerstothinkoutsidethebox andexploreunchartedareas.Theideationstageiswhere innovative,groundbreakingandcreativesolutionsarecreated thatcanfillthemissingelementintheusers’ experience. Step 2: Rapid Prototyping Thisstepconsistsofquicklycreatingvisualrepresentationsof thefunctionalelementsanduserexperienceflow,through wireframingandwireflows. Step 3: Feedback Session Feedbacksessionsvalidateandprioritizethesolution(s) tothe intendedusers,toensurethatusersfindituseful,meaningful andsolvetheirproblem.

  12. PHASE 3: USER INTERFACE (UI) DESIGN PHASE Thefinaldesignsoftheproductaredevelopedina graphicallayout.UIfocusesonthelookandfeel, interactivityandresponsiveness.UIdesignhelpsguide usersthroughtheirjourneywiththeproductusingvisual elements. List of deliverables for UI Design Phase: UI Design Design Research Style Guides and Assets Clickable Prototype

  13. PHASE 4: USABILITY TESTING PHASE Thepurposeofusabilitytestingistoensureif thetargetedaudienceisabletousetheproduct effectively.Thegoalistoensurethatthe productisconvenient,easy-to-useandintuitive.

  14. Contact Us WEBSITE EMAIL ADDRESS PHONE NUMBER www.ideatheorem.com (416) 655-2935 hello@ideatheorem.com

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