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What techniques are used in Make-up advertisements to attract and sell the products?

What techniques are used in Make-up advertisements to attract and sell the products? . By: Natalia. Learning Objectives . Understand how language is used in advertisements to persuade the targeted audience to buy the product.

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What techniques are used in Make-up advertisements to attract and sell the products?

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  1. What techniques are used in Make-up advertisements to attract and sell the products? By: Natalia

  2. Learning Objectives • Understand how language is used in advertisements to persuade the targeted audience to buy the product. • Understand how and why the message advertisements convey impacts society negatively

  3. Introduction

  4. Activity

  5. "Make Up/Cosmetic/Fragrance Advertisements." The Fashion Spot. Web. 11 May 2011. <http://forums.thefashionspot.com/f79/make-up-cosmetic-fragrance-advertisements-51913.html>.

  6. Analysis

  7. “Renergie Eye: Lancome” Vogue. May 2011.

  8. “Le Rouge Infallible: L’Oreal” Vogue. May 2011.

  9. SO WHAT?Dove Evolution VideoDove Evolution. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?v=iYhCn0jf46U>.

  10. Photoshop Technique

  11. “Celebrities Before and After Photoshop.” Photo. Fun Gallery. 2011. 16 Feb. 2011. <http://fun-gallery.com/pictures>

  12. Cable, Simon. “Oh well, maybe a little dab from the airbrush doesn't hurt! Kate Winslet appears completely line free as the face of Lacome.” Daily Mail. 2011. March 10. 2011 <http://www.dailymail.co.uk>

  13. “Make up for ever'sunretouched ad campaign!”. Advertisment. Teenvogue. 2011. March 17. 2011 <http://www.teenvogue.com/beauty/blogs/beauty/2011/03/make-up-for-evers-unretouched-ad-campaign.html>

  14. Beauty Pressure Video Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?v=Ei6JvK0W60I>.

  15. “THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT” September 2004 Doctors: Dr. Nancy Etcoff – Harvard University Dr. Susie Orbach – London School of Economics Dr. Jennifer Scott – StrategyOne Heidi D’Agostino – StrategyOne Commissioned by Dove, a Unilever Beauty Brand

  16. Look for the USA in the graphs

  17. Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

  18. Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

  19. Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

  20. Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

  21. Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

  22. Conclusion

  23. Bibliography "Celebrities Before And After Photoshop | Fun Gallery." Fun Gallery | Collection of Funny Pics and Youtube Videos Featuring Creative, Funny and Cute Fun Pictures , Animations and Videos . Web. 07 May 2011. http://fun-gallery.com/pictures/creative/celebrities-before-and-after-photoshop-2419/. Dove. Web. 06 May 2011. http://www.dove.ca/en/default.aspx. Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>. "Kate Winslet Succumbs to the Airbrush in Flawless New Lancome Lipstick Advert | Mail Online." Home | Mail Online. Web. 06 May 2011. <http://www.dailymail.co.uk/tvshowbiz/article-1364478/Kate-Winslet-succumbs-airbrush-flawless-new-Lancome-lipstick-advert.html>. Vogue Magazine, May 2011 (reference) YouTube - Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?v=Ei6JvK0W60I>. YouTube - Dove Evolution. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?v=iYhCn0jf46U>.

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