Advertising Market: Global Industry Trends, Share, Size, Trends and Forecast Till 2023

1. Global Advertising Market Research Report and Forecast 2024 Report Edition: 2019 Copyright © IMARC Service Pvt Ltd. All Rights Reserved © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Global Advertising Market Overview: According to the latest report by IMARC Group, titled “Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024” the global advertising market size was estimated to be US$ 532.5 Billion. Advertising plays a vital role in communicating the value proposition of an organization’s offering and influencing the buying behavior of consumers. It is a one-way communication where brands convey their message through various media to customers. Some of the objectives of advertising are brand building, increasing sales, creating demand, engagement, and expanding the customer base. Over the years, advertising has evolved from traditional media (such as print, TV, and radio) to digital advertising which revolves around online activities (such as display, pay-per-click and social media advertising). Nowadays, the goal of advertising is to attract new customers by defining the target market and reaching out to it with an effective campaign. Advertising Market Trends Advertising aids consumers in discovering new products or services and learning about the upcoming event. On the other hand, it helps advertisers in announcing new, exciting or helpful information, and educating consumers about their products or services. It is also utilized to promote political message among voters during elections.

4. Report Description and Highlights Report Description Moreover, ad agencies worldwide are continuously increasing their spending on advertising within the entertainment, out-of-home and digital segments. For instance, Publics Groupe, a multinational advertising and public reactions company, is inverting in digital advertisements. Looking forward, the market value is projected to reach US$ 769.9 Billion by 2024, expanding a CAGR of around 6.3% during the forecast period (2019-2024). Request for a free sample report: https://www.imarcgroup.com/global-advertising-market/requestsample

5. Report Description and Highlights Report Description • Besides this, the increasing usage of electronic devise, such as smartphones, laptops and tablets, coupled with a rise in the number of internet users, has expanded the scope of digital advertising. Along with this, technological advancements have led to the evolution of cloud advertising and other enhanced advertising business models. • Key Market Segmentation: • Market Segmentation by Product Type • Television Advertising Market • Print Advertising Market • Radio Advertising Market • Outdoor Advertising Market • Internet Advertising Market • Mobile Advertising Market • Cinema Advertising Market • Based on the type, the market has been segmented into television, print radio, outdoor, internet, mobile and cinema advertising. Amongst these, the television advertising industry accounts for the majority of the total market share.

6. Report Description and Highlights Report Description • This can be attributed to the prevalence of televisions, which has made them one of preferred modes of advertisements. • Competitive Landscape: • The market is concentrated in nature with the presence of a handful of established players who compete in terms of capital investments and advertising budgets. The stiff competition in the market makes it difficult for new entrants to survive. • WPP Group PLC • Omnicom Group • Publicis Groupe • Interpublic Group of Companies • Dentsu • For more information, click here: https://www.imarcgroup.com/global-advertising-market

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8. Partial List of Clients • We are the trusted business partners to the world's leading corporates, governments, and institutions A partial List of our Clients

9. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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