Real Time Bidding Market PDF, Size, Share, Trends, Industry Scope 2021-2026

1. Global Real-Time Bidding Market Research and Forecast Report 2021-2026 Author: Elena Anderson, Marketing Manager | Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description GLOBAL Real Time Bidding Market Research Report: According to the latest report by IMARC Group, titled "Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global real-time bidding market size exhibited strong growth during 2015-2020. Real-time bidding (RTB) is a server-to-server buying and selling process of online advertisements on a per-impression basis. It is facilitated through live, automated auctions that employ programmatic buying to determine the winner of the auction. They involve the use of computer-based algorithms to make the trade within milliseconds and display the winner’s advertisement on the publisher’s website. The functioning of these biddings is similar to that of financial markets and stock exchanges. As a result, it is widely preferred by end users as they offer improved profit margins, targeted advertising campaigns, enhanced attribution accuracy, and superior transparency of dealings at reduced advertisement costs. Request Free Sample Report: https://www.imarcgroup.com/real-time-bidding-market/requestsample

4. Report Description and Highlights Report Description Global Real Time Bidding Market Trends : The global market is primarily driven by the increasing popularity of social media platforms, supported by the increasing penetration of high-speed internet connection. RTB is widely being utilized across the globe to analyze the demographics and behavioral data of social media users based on their online activity in an attempt to deliver personalized and targeted ads to consumers. Several advertisers are also investing in RTB video advertisements as these promotional solutions grab the attention of the target audience in an effective manner. The market is further driven by the rising integration of artificial intelligence (AI) and machine learning (ML) techniques with RTB platforms to provide advertisers with innovative features that ultimately assist in improving their overall revenue generation. Apart from this, several emerging brands are investing in RTB to promote their businesses by enhancing their campaign efficiency and increasing brand awareness among the masses. Other factors, such as the increasing use of digital marketing tools across various businesses, significant growth in the e-commerce sector and the technological advancements in the media and entertainment industry, are also providing an impetus to the market growth. On account of the aforementioned factors, the market is anticipated to grow at a CAGR of around 22% during the forecast period (2021-2026).

5. Report Description and Highlights Report Description Market Summary: Breakup by Auction Type: •Open Auction •Invitation-Auction Breakup by Advertisement Format: •Video •Image Breakup by Application: •Media & Entertainment •Retail and E-commerce •Games •Travel & Luxury •Mobile Applications •Others

6. Report Description Report Description and Highlights Breakup by Device: •Mobile •Desktop •Others Breakup by Region: •North America • United States • Canada •Asia Pacific • China • Japan • India • South Korea • Australia • Indonesia • Others

7. Report Description Report Description and Highlights •Europe • • • • • • • Germany France United Kingdom Italy Spain Russia Others •Latin America • Brazil • Mexico • Argentina • Columbia • Chile • Peru • Others

8. Report Description Report Description and Highlights •Middle East and AfricaTurkey •Saudi Arabia •Iran •United Arab Emirates •Others Competitive Landscape with Key Players: • • • • • • • • • • • Adobe Inc. AppNexus Criteo Facebook Inc. Google LLC Match2One AB MediaMath Inc. MoPub PubMatic Inc. Salesforce Inc. Smaato Inc.,The Rubicon Project Inc., Verizon Media, WPP PLC, YANDEX LLC,

9. Report Description Report Description and Highlights • • • • • Smaato Inc.T he Rubicon Project Inc. Verizon Media,W PP PLC YANDEX LLC View Full Report with TOC & List of Figure: https://www.imarcgroup.com/real-time-bidding-market

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12. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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