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Tips and Tricks for Using Social Media to Your Benefit

Tips and Tricks for Using Social Media to Your Benefit. Presenters: Kevin Mayeux, CAE Chief Executive Officer Tau Kappa Epsilon Fraternity Alyssa A. Pfennig, CAE Director of Membership National Dart Association Michelle Sperr Director of Special Initiatives Kiwanis International.

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Tips and Tricks for Using Social Media to Your Benefit

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  1. Tips and Tricks for Using Social Media to Your Benefit Presenters: Kevin Mayeux, CAEChief Executive OfficerTau Kappa Epsilon Fraternity Alyssa A. Pfennig, CAEDirector of Membership National Dart Association Michelle Sperr Director of Special Initiatives Kiwanis International

  2. The Internet is Everywhere

  3. Siteless Web Presence • If all you have is one Web site, you are against millions and millions of other sites • You need to be in a lot of places all at once so someone is bound to find you • You must be interesting enough to share with friends • You can achieve this through Social Media

  4. What is Social Media? • Social Media is Not Strictly Advertising Nor Marketing: It’s About Connections! • Social Media is nothing more than a mirror of people’s real-world behavior • Social Media is comprised of completely user-generated content • Social Media is your connection to the next generation

  5. Why Should You Pay Attention to Social Media? • Many associations have not taken the necessary steps to start monitoring their content and name online • Pay attention to the conversations being developed and whether or not you are part of that conversation

  6. 40% From March 2008

  7. Where is TKE?

  8. TKE on Facebook

  9. TKE on Flickr

  10. TKE on YouTube

  11. TKE uses RSS Feeds TKE uses Podcasting

  12. Where is Kiwanis?

  13. Kiwanis Community Site

  14. Intentional Investment • Full time Social Media Specialist • Staff on Facebook and Twitter • Built a “war chest” for technology, innovation and growth • Hired web team to internally develop community site and redesign Web sites

  15. Kiwanis on

  16. Kiwanis on

  17. Where is the NDA? Soon to be on

  18. NDA on

  19. NDA on

  20. NDA Video Contest

  21. Your Social Bookmark • AddThis.com • One Button adds your content everywhere • Add to your Web site and other pages

  22. Drive Traffic

  23. Hop on or You Might Lose A Key Connection to Your Members

  24. Questions?

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