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Lead Generation

Lead Generation. Generating leads for new Customers and Distributors. We get paid for building an organization?. Why Generate Leads?. Sponsoring Distributors. Finding Customers. What are the Ingredients In Making This Lead Generation Work?. Activity – You Need Leads? Finding 20 Customers

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Lead Generation

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  1. Lead Generation Generating leads for new Customers and Distributors

  2. We get paid for building an organization? Why Generate Leads? Sponsoring Distributors Finding Customers

  3. What are the Ingredients In Making This Lead Generation Work? Activity – You Need Leads? • Finding 20 Customers • Keeping 20 Customers

  4. DMO • Talk to people – consistency is key • Invitation to presentation • Select your plan - talk to 10 people a day Invitation Presentation Follow-up

  5. Effective Lead Generation • It’s all about the presentations!! • Talk to 10 persons per day • 40 – 10 – 2 • 40 presentations • 10 new Distributors • 2 Supervisors Talk to 10 people per day

  6. There are 2 types of People - Hot or Cold • People you know • People you don’t know “Finding people to talk to is as easy as going to your cell phone's address book.” – John Peterson Founder’s Circle

  7. Creating your list of people - People You Know The easiest people to talk to are the people you already know: your family, friends, work associates and leisure acquaintances. Why? Because they know you and you have a level of trust and influence with them. This is your “Circle of Influence” and this is a great place to start building your business. These are people you feel comfortable with. These are all people you will want to talk to about Herbalife.

  8. Your Circle of Influence

  9. People You Know • Daily contacts • Friends and family • Restaurant, salon, bank, post office • Gym • Workplace, lunch • Use memory joggers (IBP) (Book1 - p.18-20) • Continue to expand your COI(ex. Clothing store)

  10. Creating your list of people - Ways to Talk In addition to talking to your Circle of Influence, you can also start finding new people to talk to, people you don’t necessarily know. Here are some proven methods to help you find more people to talk to: Wear • The Button and use PROMOTE! accessories (see Business Support Tools manual, #4975) Hand Out • Flyers* *Check Rules of Conduct and Distributor Policies • “Design Your Life” DVD • “Personalize Your Program” DVD • Various marketing and sales tools available at MyHerbalife.com

  11. Creating your list of people - Use Sales Tools • Presentation Book • Product Catalog • Postcards • “Earn What You’re Worth” Brochure Conduct Surveys • Conduct surveys in the street or shopping mall Herbalife offers many sales and marketing items to help you reach people you don’t know. To learn about these items or to place an order, visit MyHerbalife.com. Ask your Sponsor what they suggest.

  12. People You Don’t Know • Referrals • Button – brand • Direct approach - live/phone • Surveys • House parties / In Service • Nutrition Clubs / WLC • Flyers • Advertisement • Internet / Facebook / Twitter

  13. Keys To Success • Choose a plan that matches your goals • Take action • Keep track of your #’s (employ your kids)

  14. To Succeed • To succeed in sales, simply talk to lots of people everyday. And here’s what’s exciting. There are lots of people! –Jim Rohn

  15. Use, Wear, Talk • Key Concepts for Generating a LEADS: • Use the products • Wear the Brand & Button • (marketing) • Talk to people

  16. Use • • Use the products • The best advertisement for • Herbalife is your passion for the products and the success you have achieved.

  17. Wear • Continue your Circle of Influence list. • Wear your button. • Use surveys. • Advertise. • Keep and provide samples for potential customers. • Use sales tools.

  18. Talk • • Button response. • Make presentations. • Hold house parties. • Know your stories and facts and be ready to discuss them.

  19. Button Response • Are you serious about your goal? • How much weight do you want to lose? • What did you try before? • Why didn’t that work for you? • When would you like to get started losing that weight?

  20. Don’t Sell. Share. The most important retailing tool is your own passion for the products and the opportunities.

  21. 3 Parts To Business Marketing Plan Products YOU Everything works when You work……Massive action = Massive results!

  22. Putting it all together DMO Retail Royalty TeamSupportSystem STS(& Events) HOM Royalty Retail Royalty Royalty Quickstart Training

  23. Foundation • Concept – problem vs. solution - we are looking for dissatisfied people • Two Questions 1. What’s your business? - to get customer results -to teach distributors to get customer results so they teach others (WLC – built in – great follow up) 2. How’s Business?

  24. -Ads -Flyers -Buttón -C of I -Samples INVITATION -Pitch Book -HOM -DVD -Internet -Home Party Stories -3 Wt. Loss -3 Health -3 Business PRESENTATION APPLICATION REGISTRATION -Product -Business

  25. Daily Method of Operation Clients Presentations STS & Local Training HOM – Local Training Supervisor Not Yet Distributor Client The Recruitment System Invitation 40-10-2

  26. Daily Method of Operation Clients Presentations STS & Local Training HOM – Local Training Supervisor Not Yet Distributor Client The Recruitment System Clients with Product Results Referrals Personal Contacts Circle of Influence Button Surveys Flyers Ads Invitation 40-10-2 Invitation

  27. Button Response • Are you serious? (About making extra money) • How much money would you like to earn? • What have you tried in the past? • Why did that not work for you? • Did you ever think of having an independent business? • If I can show you a simple way to earn ______________ without interfering with what you’re doing, would you be interested in taking a look?

  28. Daily Method of Operation Clients Presentations STS & Local Training HOM – Local Training Supervisor Not Yet Distributor Client The Recruitment System Herbalife Opportunity Meeting (H.O.M.) Nutrition Club Home Meetings/Gatherings Telephone Conferences Promotional Material, Herbalife Videos Pitch Book Invitation 40-10-2 Information

  29. The Value of a Customer “One well-taken-care-of customer could be more valuable than $10,000 worth of advertising.”–Jim Rohn

  30. Your Herbalife Team Your Downline Your Sponsor You

  31. Sponsorship Rule • TELL him how to do it! • SHOW him how to do it! • Let him TRY to do it! • Have him DO it!

  32. The Right Place • You are in the right place at the right time! • Welcome to Herbalife!

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