Impact Group Offers a Custom Approach to Help CPG Brands Succeed

1. Impact Group Offers a Custom Approach to Help CPG Brands Succeed The consumer packaged goods (CPG) industry is crowded with brands vying for the attention of consumers. With competition so fierce, it takes more than a strong product to stand out. That’s where Impact Group comes in. A trusted, full-service CPG and natural food broker, Impact Group has helped more than 700 CPG brands grow and thrive. Founded in 1994, Impact Group has made a name for itself as a leading food broker in the United States. And part of what has had Impact Group see so much success for their clients is the fact that they offer a customized path to success for their brands. While other CPG brokers may offer a one-size-fits all approach, Impact Group takes the time to get to know and help further develop your product(s) and brand. They have strong relationships across the grocery industry and retail relationships that are proven to help expand the reach of client’s products and elevate their brands in the eyes of consumers.

2. By working with Impact Group, you’re entering into a partnership with a passionate CPG-focused sales and marketing agency that has strong relationships they’ll leverage on your brand’s behalf. Impact Group has connections with leading retailers including Whole Foods, Albertsons, Kroger, Sprouts, and Supervalu. But you won’t just be another brand they’ve helped put on the shelf. Though they’ll certainly get you where you need to be, Impact Group knows that you and your brand are unique, so they’ll treat your goals as their own and become an advocate, working on behalf of your brand to help with everything from marketing and retail sales strategies down to your product packaging and copywriting (and everything in-between). Leveraging their industry insight and knowledge of the nuances of the food and grocery business, Impact Group will help you promote your brand to retail providers and impress them by thoughtfully considering what approach will offer the most success for your brand. From pricing and packaging to demo and promotions, Impact Group will keep your brand on a path to success by helping you align with current industry trends and stand out from others on the shelf. Impact Group’s attention to detail and wide range of services means you’ll have all of the support you need every step of the way. Whether you need assistance with public relations, copywriting, social media management, or print production, Impact Group will be there to help get your product on the shelf and in front of the eyes of consumers. Not only that, but with their deep expertise in center of store and fresh and natural channels, Impact Group is a food broker you can trust to help your brand grow sustainably and pick up traction in a crowded marketplace. Learn more about how Impact Group can set your brand apart at https://www.impactgrp.com/