Impact Group Offers Highly Effective CPG Marketing Services

1. Impact Group Offers Highly Effective CPG Marketing Services Impact Group offers comprehensive food broker services to CPG clients. Founded in 1994, the company has grown steadily over the years to become a leading a leading CPG marketing agency in the United States. Impact Group helps food vendors connect with prominent retailers through a combination of innovative technology and extensive CPG marketing experience. The company constantly works to add breadth and depth to its services. To that end, Impact has acquired and partnered with companies over time that allow it to ensure the success of clients’ products. Available services from Impact Group include: Marketing Services: Impact Group’s CPG marketing solutions cover packaging production, coupon creation, management of digital or social engagements, media planning and buying, public relations and brand creation. The company’s team helps clients develop actionable marketing strategies that maximize ROI. Sales and Headquarter Calls: In addition to its CPG marketing solutions, Impact Group establishes strategic partnerships with leading grocery, natural and specialty retailers. The Impact team can help clients develop retailer-specific solutions, introduce new items, process orders, manage deductions and much more.

2. Retail Sales and Operations:Impact Group’s Retail Merchandising Team maintain store- level relationships with regional and national retailers. Its team is composed of more than 400 reps who cover mass merchandisers, conventional grocery stores and natural food retailers. Also, Impact uses its proprietary IRIS retail management to set client objectives, resolve issues quickly and accelerate communications with retailers. Impact Group has helped clients create plans that align with both their current shelf promotions and retailer marketing programs. Its team has worked with vendors to form relationships with such stores as: Kroger Whole Foods Supervalu Sprouts Albertsons Publix Impact Group also has a team of CPG brokers that specialize in natural and fresh food brands. They can support products across different departments. For additional information, visit https://www.impactgrp.com/