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K-12 Social Media

K-12 Social Media. Understanding how and why to use it. Social Media is here to stay!. PLAY VIDEO. What is Social Media. Social integration via technology. Videos Audio. Words Pictures. Why should you care?. More popular than porn sites 96% Millenials have joined a social net

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K-12 Social Media

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  1. K-12 Social Media Understanding how and why to use it

  2. Social Media is here to stay! PLAY VIDEO

  3. What is Social Media Social integration via technology • Videos • Audio Words Pictures

  4. Why should you care? More popular than porn sites 96% Millenials have joined a social net When kids are engaged, they learn more Best way to keep kids safe online is to teach them

  5. Why should you care? You’ve already lost control so get in the game! Fundamental shift in way we communicate. New communication model!!!! Like it or not people are talking about your school or district!

  6. Social Media is: A dialogue Transparent Inclusive Authentic Vibrant Audience-driven

  7. Social Media is NOT: Exclusive Easily controlled

  8. How do you start? Best communicators start out as listeners Get out there and join the conversation.

  9. 6 Steps to Social Media Success Get your social media team together Develop a social media policy Develop a comments policy Educate your audience Start the discussion Monitor your social media

  10. 6 Steps to Social Media Success Get your social media team together: Include students, teachers, parents Discuss a purpose for your social media Determine who your audience is Determine what your audience wants

  11. 6 Steps to Social Media Success • Use samples from other K-12 agencies • Get legal advice and know the laws • Don’t spend too much time at this step Develop a social media policy

  12. 6 Steps to Social Media Success • Include students, teachers, parents • Create usage guidelines • Decidewho/what/ where/when and how Develop a comments policy

  13. 6 Steps to Social Media Success • Provide a contract containing your comments policy Educate your audience Train students, teachers and parents

  14. 6 Steps to Social Media Success Start the discussion Include students, teachers, parents Enable Inspire Influence Engage Create opportunities for ownership

  15. 6 Steps to Social Media Success • Include students, teachers, parents • Student ambassador program • Involve your PTA • Highlight and reward best practices • Provide social media good citizenship award • Track your analytics Monitor your social media

  16. Social Media Process Students Teachers Social Media Parents

  17. Mobil access to Social Media 456% Use Smartphones!

  18. Social Media Conductor • Transparent • Inclusive • Authentic Engage and enable your supporters to respond too! You can’t control what someone says you can conduct your social media response

  19. Social Media Questions For more information Contact: Victoria Martinez vickymartinez25@gmail.com

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