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Marketing

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other business.

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Marketing

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  1. Marketing

  2. Marketing is the management of exchange relationships. Marketing is the process of creating relationships with customers. Marketing is the basic component of business management. Marketing has its main focus on customers needs and their satisfaction.

  3. Marketing Strategies • Product  • Price • Place • Promotion

  4. 4 P’s of Marketing • Product:- the goods or services offered by a company to its customers. • Price:- the amount of money paid by customers to purchase the product. • Place:- the activities that make the product available to consumers. • Promotion:- the activities that communicate the products features and benefits and persuade customers to purchase the product.

  5. Marketing Tools • There are so many marketing tools to run the business and satisfying the customers needs. • There are many tools which contribute to the business are variety of product, quality of product, design and features of products, brand name, discounts location  advertising of product and promotion of products.

  6. Business Strategies in Marketing Understand Customers Analyse Market Analyse Competition Define Marketing Mix Determine Market Position Marketing Budget Executive Plan

  7. Types of Marketing Management • Marketing management is the leadership, direction and control of marketing functions. • Marketing is a diverse practice that includes any business capabilities that are designed to sell products and services.

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