Choosing Influencers for Influencer Marketing Campaigns

1. 7 Factors to Take Into Account When Choosing Influencers for Influencer Marketing Campaigns

2. You have made the decision to create an influencer marketing campaign. This seems easy - all you have to do is choose a social media celebrity you know and send them products. In reality, it can cause more harm than good. You don't have to choose the best influencers. There are many factors that will help you choose the right influencers. Before your influencer marketing campaign launches, we decided to create a checklist. How do you choose the right influencer to help your campaign? This list could go on. You can and should verify many things. The checklist below should cover more than you might think. No matter if you are just starting out or have managed influencer campaigns before, there are still questions that need to be answered.

3. 1. Understand the niche of influencers You should pay close attention to their industry and connections to your sector when choosing an influencer. If you're looking for influencers to promote baby products, parenting influencers might be the best choice. They are trustworthy, they are knowledgeable about the topic and will trust them. Additionally, they have (or will soon) children. You can't ignore authenticity in your influencer marketing campaign. Although it won't guarantee success, it will help you get closer to your goals.

4. 2. Pay attention to the influencer statistics Let's say you are looking to promote your healthy restaurant in Chichester. The idea for an influencer campaign was born. You could choose to go with a local influencer who is only 1,800 followers on Instagram and knows every corner of the town, or would you prefer a Scottish celebrity who has 50k+ followers but has never heard about Chichester but loves fast food. There are still many people who will choose the second option just for the sake and number of followers. Influencer marketing can be a complicated business. Marketers often look at the following of an influencer without considering its true value or anticipating the results that they might generate during a campaign. As you can see, the micro-influencer is more likely to generate better results than the celebrity and would attract more people into your local restaurant. A trusting, close-knit, engaged community that is created by an influencer can be more valuable than thousands following a celebrity's profile.

5. 3. Get to know the audience of influencers Every number has a story. You should thoroughly check whether the audience of an influencer matches your target group. There may be many suspicious or fake accounts following an influencer. You should also be concerned if their audience seems uninterested. Also, it is worth examining how the influencer interacts and communicates with their target audience. Engagement with an influencer who does not manage their community and whose followers don't participate in discussions could mean that they aren't able to engage with them.

6. 4. Check out their influencer marketing campaigns. You must have a reason for approaching an influencer. They may be featured in other ads or influencer campaigns. While you may have been attracted to one campaign, it is important that you look through their entire back catalog of influencer marketing campaigns. It is possible to discover their connections with other brands or companies that have different values than yours. Your potential campaign may be seen as dishonest, and could end up discrediting your followers. What are some examples? Examples? It is a good idea to look at the results generated by brand sponsorships. If you don't have access to such data, you can politely ask the influencers to share it with you (if they aren't restricted by NDAs). This is something brands should consider as it can lead to a loss of time and money.

7. 5. Do not overload your profile with ads There are many questions that need to be answered, even if the chosen influencer meets all the criteria. Let's return to the example of a vegan brand. You have an idea about who you want to include as influencers. One of these influencers is perfect because she shares your brand's values, and uses your products. Each Instagram post she posts is an advertisement for another vegan product. Her Instagram feed is like a giant billboard, with new ads being posted every day. It can be difficult to build brand recognition. In this instance, your brand might be confused with others who are on the same profile. This would be a disappointing outcome if you don't put in the effort and money required to make it happen.

8. 6. Look for a match in terms of tone of voice and personal branding You now know how important metrics, audience demographics and past sponsorships are when choosing an influencer to work for. There are some details you should still check. First, take a look at the influencers' tone of voice and aesthetic. Your brand's aesthetic is minimalistic and requires subtle communication. Influencers who use emojis too often and don't match your standards could be damaging to your brand image. This does not necessarily mean there isn't a safe compromise, but it would depend on your contract. You should check if their social media communications and personal statements are compatible. While you shouldn't judge their opinions or statements, it is important to remember that any single thing can be detected and could work against your influencer marketing campaign. You might reconsider your decision to work with an influencer if they seem like a good match but are offensive on their channels and swear like a sailor.

9. 7. Communicate clearly and establish clear rules All elements of the campaign work together, it is possible to think long-term about influencer market. Brands gain authenticity through the use of influencers as brand ambassadors. Users can also create content and make familiarity with products that are not yet in their repertoire. However, it is essential that both brands and influencers learn to work together. Even the simplest email exchanges can reveal a lot about a potential collaboration when you are negotiating with influencers. Are they quick to respond? Are they quick to respond? Are they more interested in upfront payments? Are they willing to go the extra mile in the name of collaboration or do they prefer to charge more? You might be discouraged from participating in influencer marketing campaigns if you have a few communication quirks.

10. Thanks! Influencer Marketing Agency Instagram Influencer marketing Facebook Influencer Marketing CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik