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1. EXPAND YOUR BUSINESS THROUGH DIGITAL MARKETING AT THE TIMES OF SOCIAL DISTANCING The coronavirus (COVID-19) outbreak has triggered not just a global health crisis but also a financial crisis. The ongoing pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend

2. our money. There have been announcements of sweeping containment measures in a bid to control and contain the disease’s rapid spread. There has been a radical transformation with our home and work lives. This means that more people will remain in their homes due to the strong calls for self-isolation and social distancing and rely heavily on the internet for their needs, workshops & seminars. With all these drastic changes taking place, digital marketing provides business owners with an opportunity to use online marketing to their advantage and minimize the economic impact.

3. HOW HAS DIGITAL MARKETING CHANGED TODAY Omnichannel and multichannel approach. While Omnichannel marketing focuses on consistency in your user experience with your customers, multichannel marketing focuses on maximizing your engagement on all channels. Practicing conversion rate optimization with analytical skills. Identify leading areas of your website that may impact conversions, gauge the performance and design the page with improvement in variations. Be certain to have a great and competitive content marketing strategy so as to inspire others to share your content on social media and help build and boost brand awareness. Social media tops the list for purchases. Social commerce is the new norm where consumers do not have to leave the social platform they are using to purchase the product. Social media marketing on various platforms is continuing to grow rapidly and is becoming scalable. Including social commerce in digital marketing strategy is a must to avoid ending up falling behind the competition.

4. One of the preferred search methods now is voice search. Therefore, it should be considered when creating your marketing strategies. Leverage marketing funnels. Building awareness is the first step for any marketing funnel. This is done through social media advertising, videos, SEO, email marketing and other online advertisements. Right from a new website visitor all the way up until the conversion point, there is a need to track everything. Search Engine Optimization with proper strategy and patience to work your way up has become more important than ever before. There is a need to provide an optimal user experience to the customers to increase the chances that they purchase from you and not one of your competitors. WHY WILL DIGITAL MARKETING THRIVE IN THIS PANDEMIC RECESSION Businesses are provided with equal levels of access to web traffic and a broad audience via Digital Marketing. It becomes particularly

5. important during an economic downturn when the competition for available customers is very high. It is more cost-effective and will not be a surprise for digital marketing to witness a surge in utilization by businesses who will rush to capitalize on inexpensive, yet effective, channels to promote their goods and services. Digital marketing has the ability to provide businesses with higher conversions through a variety of digital marketing techniques like social media marketing, email marketing, SEO, blog posts etc.

6. An effective digital marketing strategy helps generate higher revenues with high conversion rates. Hence, the focus of the companies will be more on digital marketing as they stand a better chance of not only surviving but thriving in a recession. It caters to mobile consumers. Businesses cannot neglect mobile marketing if they desire broad brand exposure and easy accessibility everywhere. Digital Marketing employs effective tactics that will urge consumers to take favorable action in line with a business-specific intention. It provides a better return on investment (ROI). There are a variety of tested and proven digital marketing techniques including email marketing, search engine marketing, social media marketing, content marketing to provide net gain on investments. Businesses can instantly implement either one or more of these effective digital marketing channels. HOW TO BE RELEVANT DIGITALLY Have a user-friendly website.

7. Have at least one active social media profile where you engage with customers Have some paid advertising like Facebook or Instagram. It is impossible to get found online without some paid media. Invest in SEO so that you appear in search results from some keywords Reputation management. Know what people are saying about you. Integrated touchpoints. All the places that you’re online should work together. More info :- web and mobile solutions. THE IMPORTANCE OF DIGITAL MARKETING FOR YOUR BUSINESS During challenging times, business owners are required to modify and implement creative processes to ensure the survival of their business and can leverage digital marketing to target their preferred audience, entice a conversion and encourage a sale.

8. It is crystal clear that in the modern economy, businesses need digital marketing to compete. Online is where the customers are and that’s where they prefer you reach them. The modern buying process begins online.In short, digital marketing is set to flourish as the cost of entry is low, its benefits immeasurable and opportunities endless Infonovia Marketing Services provides one-stop digital marketing solution with unlimited opportunities that business owners can capitalize on during challenging times. Our digital marketing services are tailored to your aspirations. The various digital marketing techniques designed and created by our experienced professionals will provide business owners with the best possible chance to compete favorably, survive and even grow during a downturn.