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Accessible Marketing Vehicles Beyond the ADA with Universal Design in Mind

Presented by Dr. Sherril York, shyork@indiana.edu Jennifer Skulski , jskulski@indiana.edu National Center on Accessibility www.ncaonline.org. Accessible Marketing Vehicles Beyond the ADA with Universal Design in Mind. National Center on Accessibility.

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Accessible Marketing Vehicles Beyond the ADA with Universal Design in Mind

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  1. Presented by Dr. Sherril York, shyork@indiana.edu Jennifer Skulski, jskulski@indiana.edu National Center on Accessibility www.ncaonline.org Accessible Marketing VehiclesBeyond the ADAwith Universal Design in Mind

  2. National Centeron Accessibility Indiana University School of Health, Physical Education and RecreationDepartment of Recreation, Parks, and Tourism Studies Technical Assistancequestions drive research priorities Questions frompractitioners Research findings contribute to curriculum and generate more questions from practitioners

  3. NCA Clients • National Park Service • Grand Canyon, Everglades, Denali National Parks • United Flight 93 National Memorial • Ellis Island • Rock and Roll Hall of Fame & Museum • International Spy Museum • Kellogg Foundation – Access to Recreation Initiative

  4. Americans with Disabilities Act • Title II – state & local government • No qualified individual with a disability shall, on the basis of disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of a public entity, or be subjected to discrimination by any public entity.

  5. Effective Communication • A public entity shall take appropriate steps to ensure that communications with [people with disabilities] applicants, participants, members of the public, and companions with disabilities are as effective as communications with others.

  6. Marketing Accessibility • Accommodations available upon request • For disability-related accommodations, please contact [first & last name] at 555-5555. • If you plan to attend this session and require a sign language interpreter, real time captioning, assistive listening system, another auxiliary aid or information in alternate format, please contact [first & last name] at the National Center on Accessibility, email@indiana.edu, (812) 856-4422 (voice) or (812) 856-4421 (TTY).

  7. Registration Forms • Do you require a disability-related accommodation? (check all that apply) • Sign language interpreter • Assistive listening device • Real-time captioning • Large print • Braille • Electronic format • Wheelchair accessible transportation to/from site visit • Following registration, you will be contacted by the program coordinator to discuss accommodations.

  8. Auxiliary Aids and Services • Sign language interpreter • Captions • Video remote interpreting • Audio description • Assistive listening system • Presented in timely manner to protect privacy and independence of the individual

  9. Effective Communication • Type of auxiliary aid will vary depending on the person’s method of communication and • Nature of information • Length • Complexity • Context

  10. Alternate Formats • Braille • Large Print • Electronic file • Audio recording • Presented in timely manner to protect privacy and independence of the individual

  11. Publications • Primary vs Secondary Publications • “This publication is available in alternate format upon request.”

  12. Braille • Adaptive Technology Center • IUB • IUPUI • High speed scanning • Braille embossed printing for large documents • Braille label makers • www.indiana.edu/~iuadapts/technology/hardware/braille/index.html

  13. Large Print • 18 point • Leading or line spacing at 125% • Line space between paragraphs instead of indent new paragraph • Larger & bolder for headlines and subheads

  14. Large Print • Left justify and ragged right margins • Black text on white, ivory, or cream paper w/dull finish • No text over background photo or artwork • http://www.aph.org/edresearch/lpguide.htm

  15. Video Clips • Captions • Open vs Closed Captions • User controls • Visible time code • Transcript

  16. Video Clips • Does the video have captions? • Can you understand the video without the sound on? Or without the video playing?

  17. Digital Magazines • Compatibility with adaptive technology • The FLASH conundrum • Can the magazine be read without use of Flash? • Non – mouse users & tab order • Can the document be navigated without a mouse? • Is the tab sequence logical? • Described images & graphics • Are images and graphics described?

  18. Digital Magazines

  19. Accessible PDFs • Tags to represent structure of document (similar to HTML) • Enable screen reader features • Label heading navigation, tables, links • Reading order • Alternate text • Form controls

  20. Accessible PDFs • Screen shot of accessibility report on pdf document

  21. Information Kiosks & Digital Signs • Touch screen vs tactile keyboard • Audio described navigation and content • Volume controls • Headphone input jack

  22. Quick Response Codes • Alternate delivery methods to reach the content • Can the user access this content if they don’t have a smart phone?

  23. National Center on Accessibility • (812) 856-4422 voice • (812) 856-4421 tty • ncaonline.org • nca@indiana.edu

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