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Disclaimer. This presentation is being made only to and is directed at (a) persons who have professional experience in matters relating to investments falling within Article 19(1) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 (the "Order") or (b) any other persons t
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1. Laing Homes David Livingstone
2. Disclaimer This presentation is being made only to and is directed at (a) persons who have professional experience in matters relating to investments falling within Article 19(1) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 (the "Order") or (b) any other persons to whom it may otherwise lawfully be communicated, falling within Article 49(1)of the Order (all such persons being referred to as "relevant persons").
Any person who is not a relevant person should not act or rely on this presentation or any of its comments.
The financial information set out in this document does not constitute the Company's statutory accounts. Statutory accounts for 2003, which received an auditors' report that was unqualified and did not contain any statement concerning accounting records or failure to obtain necessary information and explanations, have been filed with the Registrar of Companies.
3. Integration into GWUK November 2002 Acquired by GWUK Paul Healey appointed DMD at MK
January Dec 2003 Six regions contributing to overall business
January 2003 Laing introduced to procurement processes Benchmarking introduced
March 2003 MK overhead reduced
June 2003 PQA introduced EDG devolved into regions
December 2003 975 PD units delivered to profit
4. Integration into GWUK January 2004 Six regions reduced to five: North Thames South East Thames South West Thames Thames Valley Midlands
March 2004 Paul Healey retires
April 2004 David Livingstone becomes DMD joined George Wimpey in 1973 Confirmation of price points to remove high end exposure
July 2004 Laing HQ closure announced
September 2004 Full integration of bench marking and best practice
5. Shared Values Safety
Customer satisfaction
Referral cultivation
Performance delivery
Value from scale
procurement
sharing knowledge
common processes
6. Laing Homes A premium product, driven by local management
Higher average selling price than George Wimpey
better locations with larger plots
higher specification but not radically different
greater emphasis on design
Like Audi and VW
7. Laing Homes However
Had moved into high end premium market
Strategy has been to
significantly reduce exposure to products over Ł750,000
plan new product over Ł500,000 carefully
8. Opportunities for the Future Working out poor historical sites
Margin improvement through sweating overheads and build cost efficiency
Continued improvement through sharing of best practice
Laing learning from GW benchmarking and build cost reduction programmes
GW learning from Laing land consultation and PR
Improving land bank
opportunities to share large sites
better cash management - increased opportunities
Capacity to grow business across the country
9. Existing businesses -focus on margin improvement
Reduction in build costs
benchmarking
value engineering
Improving land purchase terms
Volume growth within existing businesses
10. New businesses - growth potential First steps on geographical growth underway
model defined
target markets identified
Liaison with existing George Wimpey businesses can assist growth and use of assets
Introduce three new businesses
Eastern - Essex
Western - Bristol
Scotland - Edinburgh
Limited overheads
11. Laing Homes Current Businesses
12. Laing Homes potential - first steps
13. Scale of volume opportunity Long term potential is for a business to compete in size with GW, however
Speed of growth within our own control
Dependent on
general market conditions
land market
Not pushing for volume growth at any cost
14. Conclusions Laing Homes is now well positioned
restructuring successfully complete
moving away from high priced markets
further programme of cost reductions in hand
improving landbank to support growth of existing businesses
sensible strategy of volume growth as market conditions allow
15. Laing Homes SW Thames Gerry McCormackManaging Director
16. Introduction Structure
Area of operation
Current and future outlets
Business performance
Cost excesses
Laing Homes within George Wimpey UK
PQA
Staff
Customers
17. Structure Total monthly paid staff 67
Weekly paid staff 14
18. Area Map
19. Current Outlets
20. Future Outlets
21. Business Performance
22. Cost Excesses
23. Laing Homes within GWUK Culture
Commitment to growth
Specialist meetings
Benchmarking and cost control
Improved margins
PQA
24. Production Quality Awards (PQA) Tours throughout the UK
PQA panel
50 sites visited
What was learned?
25. Staff (South West Thames) Monthly and weekly paid staff
Building in Service Excellence (Core Values)
Business Change Team (B.C.T.)
Investors in People
Staff Communication
Induction programme
Newsletters
Welcome days
Staff conference
Employees satisfaction survey
26. Customers Customer satisfaction monitoring
Growing Wiser
Quality and service
Clean and ready
27. The Future Outlet growth 2007/8 10-15 outlets
Turnover growth 2008 Ł120m
PBIT growth 90%
People growth 10%
Overhead efficiency
28. A Clear Strategy of Margin Improvement and Growth
29. GuildfordQueen Elizabeth Park
30. Guildford Queen Elizabeth Park History Former use
Acquired in March 2001- Ł46m
Planning Trail
Consultation process/ community planning week
Secure planning
Continued liaison with public
Sales launch April 2002
Output per year - 50 units
Laing Homes consortium leader
31. The Community Total site residential 525
35% Affordable Housing
Key Worker/ Shared Ownership and Housing for rent
Commercial 100,000 sqft
Office accommodation
Current facilities
Nursing Homes
Health and Fitness (Esporta)
Community Hall
Doctors Surgery
Café/ restaurant and food store (Budgens)
32. The Community Section 106 benefits
Environmental/ Infrastructure improvements to local area - Ł800,000
Park and Ride - Ł1.6m
Bus route - Ł700,000
Travel vouchers - Ł105,000
Green Travel Plan
Recycling materials
Demolition materials retained on site
17 acres of woodland retained and improved
33. The Product Types Price Point
5 Bedroom Ł740,000
4 Bedroom Ł600,000
3 & 4 Bedroom Ł450,000
3 Bedroom Ł350,000
3 Bedroom Ł295,000
34. Awards
35. Cost Trail
36. The Site Team 4 teams
Team Leaders
Dave Livingstone
Gerry McCormack
Paul Hogarth
Bruce Heffer
37. Laing Homes SW Thames Gerry McCormackManaging Director