Leaders in Global Nutritional Supplement Market 2024

Holistic Health Examining the Role of Nutritional Supplements in Well-being Global Global Emerging Trends The Future of the Nutritional Supplement Market Moe Kaadan CEO America Medic and Science America America America America Medica & Science Eleva?ng Health and Wellness through Cu?ng-Edge Nutraceu?cals

Editor’s Note Note W elcome, dear readers, to an edition that delves into the heart of what keeps us ticking – our health. In a world that spins faster every day, our bodies often bear the brunt of hectic schedules, processed foods, and the stressors of modern life. This edition of Insights Care zooms in on the pulse of the Leaders in Global Nutritional Supplement Market 2024, spotlighting the evolving dynamics that shape our well- being. So, what's happening in the vast expanse of the nutritional supplement market globally? Our editorial team has scoured the trends, interviewed the innovators, and dissected the data to bring you a comprehensive overview. From personalized nutrition to the rise of plant-based alternatives, we uncover the strategies and shifts shaping the market's trajectory. In this edition, you can expect a treasure trove of insights. We shine a light on how technology is seamlessly intertwining with wellness, the fascinating realm of plant- based revolutions, and the growing importance of mental well-being in the supplement space. Our aim is not just to inform but to inspire, empowering you to make choices that resonate with your unique health journey. As our lives become increasingly fast-paced, the need for nutritional supplements has never been more crucial. These tiny powerhouses, packed with essential vitamins, minerals, and goodness, have become the silent partners in our journey toward holistic health. The leaders in the global nutritional supplement market recognize this, not merely as a business opportunity but as a responsibility to contribute to the health and vitality of individuals across the globe. Insights into Insights into Wellness Wellness So, dear readers, join us in this exploration of the nutritional supplement market – where science meets sustenance, and innovation dances with tradition. Your health, after all, is the most compelling narrative, and we're here to unravel its fascinating chapters. Happy reading! Managing Editor Managing Editor

CONTENTS Profiles Huisong Pharmaceu?cals Innova?ng Safe, Research-based Natural Pharma Products 20 Chris Langwallner 32 A Leader in the Agri-food Industry Fred Bergmans How to Ensure Adequate Protein Intake for the Golden-aged People? 24 CXO America America America America Medica & Science Eleva?ng Health and Wellness through Cu?ng-Edge Nutraceu?cals Cover Story 08 Articles Holis?c Health Examining the Role of Nutritional Supplements in Well-being 16 Emerging Trends The Future of the Nutritional Supplement Market 28

Editor-in-Chief Chidiebere Moses Ogbodo Global Global Managing Editor Pearl Shaw Executive Editor Natalie May Visualiser David King Art & Design Head Samuel Martinez Co-designer Paul Belin Art & Picture Editor Grace Brown Business Development Manager Emily Jones Marketing Manager Bill Thompson Business Development Executives Anna Smith, Jack Miller Sales Executives Mike, Carl, John Featuring Person Company Brief Technical Consultants David, Robert Assistant Technical Head Joseph Taylor Technical Head Jacob Smile America Medic & Science, a leader in health solutions, pioneers innovation. Our commitment to advancing well-being is reflected in cutting-edge products, embodying health excellence for all. America Medic & Science americamedic.com Moe Kaadan CEO Digital Marketing Manager Assistant Digital Marketing Manager SME-SMO Executives Gemson Alina Sege Daniel Jones Herbalife International of America, Inc, offers science- backed nutrition, weight management, and personal care products to support your well-being journey. Herbalife International of America, Inc herbalife.com John Agwunobi Chairman and CEO Research Analyst Eric Smith Circulation Manager James Carter Huisong Pharmaceuticals, prioritize innovation, quality, and accessibility in providing pharmaceutical solutions for a healthier tomorrow. Huisong Pharmaceuticals huisongpharm.com Meng Zheng CEO, Founder sales@insightscare.com January, 2024 Contact Us: Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 8956487823 Email: info@insightscare.com For Subscription: www.insightscare.com Tree of Life thrives in promoting well-being exploring diverse range of natural products, fostering a balanced and vibrant life. Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - +1614-602-4132 Email: info@insightscare.com For Subscription: www.insightscare.com Tree Of Life treeoflife.ca Lisa MacNeil President WhatIF Foods revolutionizes nutrition with a mission to create sustainable and delicious plant-based foods, fostering well-being and environmental stewardship. WhatIF Foods whatif-foods.com Chris Langwallner Co-founder & CEO https://twitter.com/Insightscare Follow us on : www.facebook.com/InsightsCare/ We are also available on : Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

Cover Cover Story Story America America America America Medica & Science Eleva?ng Health and Wellness through Cu?ng-Edge Nutraceu?cals ‘‘ ‘ ‘‘ ‘ AMS's use of technology keeps them informed about the latest scientific discoveries in their field, enabling them to continuously update and refine their product offerings. Moe Kaadan CEO America Medic and Science

Leaders in Global Nutri?onal Supplement Market 2024 A Specializing in the production of natural products and dietary supplements, the company has been making waves since its inception in 2007. AMS has ascended to a position of prominence in the industry, all thanks to the expert guidance of its management team, which boasts a collective experience of over three decades in Pharmaceuticals & Natural Health products. merica Medic & Science (AMS) is an esteemed American nutraceutical company headquartered in the vibrant city of Seattle, Washington. well-being on a global scale and empower individuals to take charge of their health. Through high-quality, scientifically-backed nutritional supplements, AMS contributes to people leading healthier, more vibrant lives. As the CEO of AMS, Moe's role is pivotal in ensuring that the company's products align with its core values and mission. Collaborating closely with the research and development team, Moe strives to innovate and provide effective, safe, reliable, and top-tier solutions. Maintaining the integrity of the product portfolio is of utmost importance, as each item offered by AMS is intended to truly support and enhance the health and wellness of consumers. AMS takes immense pride in its distinguished Fertility Line, a hallmark offering that sets the company apart. This exclusive line of products is dedicated to addressing a range of fertility-related health concerns, extending a helping hand to individuals and couples striving to achieve conception. With a comprehensive approach, AMS ensures that both male and female fertility health is well-cared for, delivering targeted nutritional support to enhance reproductive wellness. The products within the Fertility Line are meticulously crafted, drawing upon scientific evidence and incorporating high-quality, natural ingredients, all in the pursuit of optimizing fertility outcomes. From setting the company's strategic direction and guiding the executive team in implementing the business plan to establishing company policies and managing partnerships, Moe plays a crucial role in shaping AMS's success. Fostering a culture of innovation and growth within the company is essential to Moe's leadership style. By encouraging collaboration and nurturing creativity, Moe and the team continuously push boundaries and make strides in the nutritional supplement industry. Beyond the Fertility Line, AMS boasts an extensive range of products tailored to cater to various health needs. This diverse selection includes dietary supplements, sports nutrition products, and herbal and botanical supplements, all thoughtfully designed to promote overall well-being. As a company committed to excellence and the well-being of its customers, AMS continues to forge ahead, striving to positively impact the lives of individuals seeking a healthier, more fulfilling lifestyle. Open communication and transparency are also central to Moe's approach to leadership. Moe cultivates an environment that serves as the foundation for AMS's organizational achievements by promoting mutual respect, continuous learning, and healthy collaboration among team members. With Moe's dedication and vision, AMS remains at the forefront of the nutraceutical industry, positively impacting people's lives and well-being worldwide. ‘‘ ‘ The Leadership ‘‘ ‘ Moe Kaadan, the CEO of America Medic & Science (AMS), embarked on a journey driven by a genuine curiosity in the world of health sciences. From an early age, Moe's fascination with utilizing scientific advancements to improve human health sparked a passion that eventually led to a career in biomedical engineering—a discipline that merges technology with healthcare, aiming to make notable changes in the healthcare landscape. As a company committed to excellence and the well-being of its customers, AMS continues to forge ahead, striving to positively impact the lives of individuals seeking a healthier, more fulfilling lifestyle. The culmination of Moe's deep-rooted passion and unwavering belief in science's potential to enhance health outcomes led to the co-founding of AMS. This nutraceutical company has become a source of great fulfillment for Moe, who finds inspiration in the industry's capacity to improve

‘‘ ‘ Fertility Line This open approach builds customer trust and loyalty, solidifying their position as a reliable and reputable choice in the market. In today's health landscape, nutritional supplements have become crucial, offering vital support to address nutritional deficiencies. AMS recognizes this significance, and their Fertility Line stands as a testament to their dedication to assisting individuals on their health journeys. Carefully crafted, these products provide specific nutritional support, boosting reproductive health and overall well-being for those seeking to conceive, whether individually or as a couple. Empowering the Future of Nutritional Supplements AMS recognizes the immense potential of technological advancements in revolutionizing the nutritional supplement industry, and they are at the forefront of this transformative journey. Embracing cutting-edge technology at every stage of their operation, from research and development to production, quality control, and distribution, AMS maintains a progressive approach to stay ahead of the curve. Moe cultivates an environment that serves as the foundation for AMS's organizational achievements by promoting mutual respect, continuous learning, and healthy collaboration among team members. With Moe's dedication and vision, AMS remains at the forefront of the nutraceutical industry, positively impacting people's lives and well-being worldwide. ‘‘ ‘ AMS sets itself apart in the market by prioritizing quality, ensuring their products contain 100% natural ingredients. Scientific evidence backs their formulations, granting them a competitive advantage. Consumers nowadays are increasingly discerning when it comes to health choices, preferring products that are not only safe and natural but also supported by credible research. AMS's commitment to transparency about its ingredient sources and nature resonates with this growing awareness among consumers. By integrating these technological innovations into their product development process, AMS ensures that they remain pioneers in the nutritional supplement industry, particularly in the field of fertility. This commitment empowers them to enhance the precision and efficiency of their processes, resulting in supplements that are precisely tailored to meet the specific needs of their customers.

Moreover, AMS's use of technology keeps them informed about the latest scientific discoveries in their field, enabling them to continuously update and refine their product offerings. For instance, advancements in genomics have opened doors to understanding how individual genetic differences can influence nutritional requirements. AMS is actively exploring ways to incorporate these valuable insights into their products, seeking to offer their customers more personalized and targeted nutritional solutions. their future endeavors lies in investing significantly in research and development, paving the way for creating more personalized supplements tailored to individual health needs and genetic profiles. This approach ensures that AMS can provide targeted and highly effective solutions to their customers, catering to their unique requirements. The dynamic nature of nutritional science and the heavily regulated industry also present their own obstacles. Yet, AMS embraces these challenges as valuable learning opportunities. They approach each hurdle with an open and adaptive mindset, continuously seeking to improve and innovate. This approach fosters an agile and learning- oriented culture within the company, allowing AMS to stay at the forefront of the nutritional supplement industry. for its consumers. By leveraging technology to create a more personalized and informative interface, they aim to serve their customers better and enhance their overall experience. With these forward-thinking strategies in place, AMS envisions significant growth in their market presence and an even greater impact on individuals' health and wellness worldwide. In tandem with product innovation, AMS is equally dedicated to enhancing its digital platforms, recognizing the importance of a seamless and user-friendly online experience. In today's digital age, consumers greatly value convenience and easy access to information. By improving their online platforms, AMS seeks to educate their customers better about their diverse range of products and simplify the process for consumers to explore and obtain their offerings. Vision for 2024 and Beyond Pioneering Personalized Solutions Celebrating a Legacy of Excellence As AMS looks ahead to the future, its vision for 2023 and beyond revolves around scaling its services and operations through strategic partnerships and technological advancements. Looking ahead, AMS remains committed to continuous innovation and product enhancement to meet the ever- evolving needs of its valued consumers. A key focus of Over the years, AMS has garnered a multitude of prestigious awards and recognition from international organizations and industry bodies. These accolades celebrate their unwavering dedication to quality, innovation, and exceptional customer service. However, the true measure of their success lies in the heartfelt appreciation expressed by their loyal customers. To expand its global reach, AMS plans to establish collaborations with various healthcare providers, retailers, and relevant organizations. These strategic partnerships will enable them to bring their high-quality nutritional supplements to a broader audience worldwide, increasing accessibility and impact. Catalysts for Growth and Innovation Operating in a global context undoubtedly comes with its share of challenges for AMS. The variations in cultural contexts, regulatory standards, and consumer preferences across different regions require careful consideration and adaptation. However, instead of being deterred by these challenges, AMS views them as catalysts for growth and progress. ‘‘ ‘ AMS's customers have been their most significant source of affirmation and motivation. The positive feedback they receive and the trust customers place in their products serve as powerful reminders of the impact AMS is making on people's lives. Such endorsements continuously inspire the team to press on with their mission of enhancing health and wellness. Investing significantly in research and development is another core aspect of AMS's future plans. Their focus is on introducing more personalized and innovative supplements to the market. Leveraging technology, they aim to create products that cater to individual health needs and genetic profiles, offering tailored solutions for their customers. Understanding consumers' diverse needs and preferences in different parts of the world is a priority for AMS. They actively invest in comprehending these regional nuances, enabling them to tailor their strategies and offer innovative solutions that align with and respect the unique requirements of each market. With their customers' unwavering support and trust, AMS's resolve to continually push the boundaries of what is achievable in the nutritional supplement industry remains steadfast. Part of this investment in technology is directed towards enhancing their online platforms. AMS recognizes the importance of a seamless and engaging digital experience AMS's commitment to transparency about its ingredient sources and nature resonates with this growing awareness among consumers. This open approach builds customer trust and loyalty, solidifying their position as a reliable and reputable choice in the market. ‘‘ ‘

Holistic Health Examining the Role of Nutritional Supplements in Well-being I n the complex journey of pursuing optimal health, individuals often find themselves exploring various avenues to enhance their well-being. One such path gaining popularity is the incorporation of nutritional supplements into daily routines. The quest for holistic health, which encompasses physical, mental, and emotional well-being, has led many to consider the role these supplements play in achieving a balanced and vibrant life. Let's dive into the article and discover how nutritional supplements can boost overall health. We'll explore their positive effects on physical well-being, mental resilience, and immune support. Be sure to consider potential pitfalls and practical insights for making informed choices on your path to a balanced and vibrant life! Understanding Nutritional Supplements Nutritional supplements are substances designed to complement one's diet, providing essential nutrients that may be lacking or insufficiently supplied by regular meals. These supplements come in various forms, including vitamins, minerals, amino acids, herbal extracts, and other dietary compounds. While they are not intended to replace a wholesome diet, they can act as valuable additions to bridge nutritional gaps and support overall health. The Nutrient Deficiency Conundrum In today's fast-paced world, where convenience often takes precedence over nutritional value, many individuals face the challenge of nutrient deficiencies. Factors such as busy lifestyles, dietary restrictions, and poor food choices contribute to this dilemma. Consequently, nutritional 16 17 January 2024 January 2024 www.insightscare.com www.insightscare.com

supplements serve as a practical solution to address these deficiencies and promote the body's optimal functioning. health, alongside a balanced diet, regular exercise, and sufficient sleep. The Impact on Physical Health Potential Pitfalls and Considerations Physical well-being is a cornerstone of holistic health, and nutritional supplements can play a pivotal role in supporting this aspect. Essential vitamins and minerals aid in various bodily functions, from bolstering the immune system to promoting bone health. For instance, vitamin D, often referred to as the "sunshine vitamin," is crucial for calcium absorption, contributing to strong and resilient bones. While nutritional supplements offer numerous potential benefits, it's important to approach their usage with caution. Excessive intake of certain vitamins and minerals can have adverse effects, leading to toxicity. Additionally, relying solely on supplements without maintaining a balanced diet may result in a skewed nutrient profile, missing out on the synergistic benefits derived from whole foods. Moreover, omega-3 fatty acids found in fish oil supplements have been linked to heart health, potentially reducing the risk of cardiovascular diseases. Antioxidant- rich supplements, such as vitamin C and E, help combat oxidative stress, protecting cells from damage and contributing to overall longevity. Furthermore, the quality and source of supplements are vital considerations. Choosing reputable brands and consulting healthcare professionals can help ensure the effectiveness and safety of the supplements. Individual needs also vary, and what works for one person may not necessarily be suitable for another. Personalized guidance is invaluable in navigating the complex landscape of nutritional supplementation. The Connection between Nutrition and Mental Health The intricate connection between nutrition and mental health has become an area of intense research and interest. Nutritional supplements can influence mood, cognitive function, and overall mental well-being. For example, omega-3 fatty acids, particularly docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), found in fish oil supplements, have been associated with improved cognitive function and a lower risk of depression. In Conclusion In the pursuit of holistic health, the role of nutritional supplements cannot be ignored. These supplements serve as valuable tools to address nutrient deficiencies, support physical well-being, enhance mental health, and fortify the immune system. However, they should be approached with a discerning mindset, recognizing that they are not a substitute for a well-rounded and nourishing diet. Similarly, certain B vitamins, like folate and B12, play a crucial role in neurotransmitter synthesis, affecting mood regulation. Deficiencies in these vitamins have been linked to conditions such as depression and anxiety. By addressing these nutritional gaps, supplements may contribute to mental resilience and emotional balance. To unlock the full potential of nutritional supplements, it's essential to integrate them into a holistic lifestyle that includes healthy dietary choices, regular exercise, sufficient sleep, and stress management. By understanding the symbiotic relationship between nutrition and overall well- being, individuals can embark on a journey towards a healthier, more balanced life. Supporting Immune Function A robust immune system is essential for protecting the body against infections and maintaining overall health. Nutritional supplements, especially those containing vitamin C, vitamin D, and zinc, are known to support immune function. These supplements can help fortify the body's defense mechanisms, reducing the susceptibility to illnesses and aiding in a quicker recovery. However, it's crucial to note that supplements should be viewed as part of a comprehensive approach to immune 18 January 2024 www.insightscare.com

Leaders in Global Nutritional Supplement Market 2024 Huisong Pharmaceuticals Innovating Safe, Research-based Natural Pharma Products W and technology and delivered it globally? The company has curated a safe, research-based and digitized supply chain of premium-quality nature-based pharmaceuticals and currently has 4600+ products to offer turnkey business solutions to leading pharmaceuticals, nutraceuticals, food & beverage and personal care industries world over. hat if someone collected all the benefits of traditional natural medicines and combined its benefits into a product with the help of science It would be great, right? Huisong Pharmaceuticals is one such company based in China that fulfills this need globally. The company offers a mature product portfolio that includes natural drugs of OTC and prescription, botanical APIs for pharmaceutical and active ingredients for nutraceuticals through scientific research to achieve purity, quality, potency, and safety. It is committed to advancing the world of health and nutrition by providing premium-quality natural ingredients with the harmonious integration of Japanese quality standards and modern manufacturing technologies while standing by its mission of protecting nature and fostering global cooperation in the nutraceutical and pharmaceutical fields. But that's not it, in the company's list of innovations to provide for continuation of human health! To know more about the company's journey let us delve into its story, highlighting its products, vision, mission and much more! We use digitalization to connect every step in the supply chain. Through the drive of production plan, the empowerment of approval flow and the association of customer credit line, we can realize the reasonable purchase in advance, scientific production, and effective risk control. Founder and CEO – Meng Zheng's It is driven by its passion and academic wisdom to provide the world with business and research in natural medicines from the past 40 years. Meng as an academician and a Ph.D. scholar in pharmaceutical economics has put a lot of emphasis on traceability, so that the entire production process of the company is traceable. This has helped the company achieve various awards like 2019 Qiantang Swift Enterprise, China's Top 10 Exporters of TCM Herbs and Prepared Slices, High-Tech Enterprises with Key National Support and many more in the past decades. Meng Zheng, PhD CEO, Founder Huisong Pharmaceuticals 21 January 2024 January 2024 www.insightscare.com www.insightscare.com

Key Offerings in Collaboration with Nature Foundations him to obtain valuable experiences and grow through practice and challenge. He expresses, “Along the way, I have always been respectful and grateful to my predecessors and collaborators in the global industry, and I would like to express my heartfelt gratitude towards them.” Adorned with AWARDS The company amazes its clients with the wide variety of products it offers. The list begins from a wide range of pharmaceuticals, to fruit & vegetable ingredients, botanical extracts, medicinal herbs, bee products and concludes to include many others. Stable inventory, price, supply, quality, service are the five aspects that Huisong follows to provide its clients with enriched product deliver experiences. As Meng says that for natural products, whether cultivation or wild-grown, the yield varies from year to year as the climate changes, it is important for the company to maintain adequate stock and stable supply. At present, he is the CEO of Zhejiang Huisong Pharmaceutical Co., LTD., President of Huisong Pharma- healthcare Research Institute, and a distinguished professor of School of Biological and Chemical Engineering, Zhejiang University of Science and Technology. He further informs, “I own more than ten patents and have published several articles in national core journals.” Along with this, Huisong has come to develop a mature product portfolio that includes natural drugs of OTC and prescription, botanical APIs for pharmaceutical and active ingredients for nutraceuticals through scientific research to achieve purity, quality, potency, and safety. But what comes in handy is the company's vast experience in sourcing and inventory that helps prepare raw material inventory to meet the needs of customers for following several years. At the same time, they have many sourcing channels to guarantee the stable supply. It is committed to advancing the world of health and nutrition by providing premium-quality natural ingredients with the harmonious integration of Japanese quality standards and modern manufacturing technologies. But what aids this process is, as Meng says, “Integrity, quality, and service, which will always remain at the foundation of our business.” His persistence and dedication in this sector are witnessed through his constant commitment to global cooperation to achieve business success. Additionally, he says, “I also put a lot of emphasis on traceability, so the entire production process of the company is traceable.” ü Hangzhou High-Tech Enterprise ü Council Member of the Chamber of Commerce for Import and Export of Medicines and Health Products ü 2019 Qiantang Swi? Enterprise ü 2017 China's Top 10 Exporters of TCM Herbs and Prepared Slices ü 2018 Provincial-Level Enterprise Research Ins?tute ü 2018 High-Tech Enterprise ü 2016 China's Top 10 Exporters of TCM Herbs and Prepared Slices ü 2016 China's Top 10 Exporters of Botanical Extracts ü 2015 High-Tech Enterprise Cer?ficate ü 2015 China's Top 10 Exporters of TCM Herbs and Prepared Slices ü 2014 China's Top 10 Exporters of TCM Herbs and Prepared Slices ü 2012 China's Top 10 Exporters of TCM Herbs and Prepared Slices ü 2009 High-Tech Enterprises with Key Na?onal Support ü 2008 China's Top 10 Exporters of TCM Herbs and Prepared Slices Shedding light on how Huisong ensures this, Meng elaborates, “To achieve stability quality, Huisong is equipped with a combined area of more than 30,000 square feetanalysis center, housing more than 50 advanced testing equipment, including large-scale precision instrument such as ICP-MS, GC-MS, UPLC, HPLC, etc.” Words to Note – Promote Natural Wealth, Ensure Quality Control The company's Missionis – By the nature, protect our nature, based on scientific research, to create health and harmony of human beings. Meng, while giving his valuable advice to budding entrepreneurs, emphasizes the fact that high quality traditional natural medicines are very effective in the treatment and maintaining of human beings and have been used for thousands of years. This infrastructure enables the company to detect more than 470 kinds of pesticide residues, antibiotics, heavy metals, content determination, microbial and other items. While it rests is Vision in – Through globalization, collaboration and harmonious integration of nature, health, and science to create continuation of human health. Achieving a Traceable Continuous Supply Chain Additionally, to provide stable service, as a “National High-Tech Enterprise” and “Hangzhou Patent Pilot Enterprise”, Huisong Pharmaceuticals established Zhejiang Health Research Institute in 2018 to set up a provincial high-tech enterprise R&D center. In addition, the company has formed a core R&D team undertaking a series of important scientific research tasks such as new product development and process improvement. Therefore, he says, “We should promote this wealth given by nature and make good use of it while protecting it. This field attaches great importance to safety. Starting quality control from the source is very important to ensure product quality.” While Huisong is committed to advancing the world of health and nutrition by providing premium-quality natural ingredients, it establishes an unbroken supply chain with the marvels of technology. As itputs great emphasis on plantation for traceability to ensure the safety and liability, digitization is an important factor in simplifying the present complexity. Goals of Future Expansion The Founder's Milestones In the ever-evolving world of healthcare, Meng asserts that global collaboration is important for traditional medicine. To attain this purpose, Huisong has set up offices in the United States, Japan, Indonesia, and other countries. Meng's journey in the industry began after his graduation in pharmacy in college, post which he went on to obtain a Ph.D. in Pharmaceutical economics and engaged in pharmaceutical-related work. he says, “So far, I have been working in the field of traditional Chinese medicine for nearly 40 years and have obtained valuable experiences and grown through practice and challenges.” He explains, “We use digitalization to connect every step in the supply chain. Through the drive of production plan, the empowerment of approval flow and the association of customer credit line, we can realize the reasonable purchase in advance, scientific production, and effective risk control.” Talking about the future plans of the company, he says, “I hope to improve TCM's quality with modern scientific technology, and research based on tradition. At the same time, global cooperation should be strengthened to promote TCM's global influence and create health and happiness for all mankind” Also, through digitization, the company is able to connect multiple bases to achieve information sharing among various departments and provide efficient services. Leading with Strong Infrastructural and R&D Throughout the past 40 years in the business and research world of natural medicine, Meng has been grateful for the guidance, education, and cooperation he has gained from his peers and colleagues in the industry. It has truly allowed 22 23 January 2024 January 2024 www.insightscare.com www.insightscare.com

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Emerging Trends The Future of the Nutritional Supplement Market I n the dynamic world of health and wellness, the nutritional supplement market is experiencing a transformation driven by evolving consumer preferences, scientific advancements, and a growing awareness of holistic well-being. As we peer into the future, it's clear that emerging trends are reshaping the landscape of nutritional supplements, offering new possibilities for individuals seeking to enhance their health and vitality. Explore the future of nutritional supplements: personalized options, plant-based trends, tech integration, and e-commerce shifts. Uncover insights for informed, healthier choices ahead! Personalization in Product Offerings One of the notable trends shaping the future of the nutritional supplement market is the emphasis on personalization. Recognizing that health needs vary from person to person, companies are now offering tailored solutions that cater to individual requirements. This shift from a one-size-fits-all approach to personalized nutrition allows consumers to choose supplements that align with their specific health goals, dietary preferences, and lifestyle. Advancements in Technology The integration of technology is playing a significant role in shaping the future of nutritional supplements. From wearable devices that track and analyze health data to smartphone apps that provide personalized recommendations, technology is creating a more connected and informed consumer experience. This synergy between health tech and nutritional supplements is fostering a proactive approach to well-being, empowering individuals to make informed decisions about their health. 28 29 January 2024 January 2024 www.insightscare.com www.insightscare.com

Plant-Based Revolution products, compare options, and make informed choices. This shift to digital platforms is reshaping the retail landscape, allowing both established brands and emerging players to reach a global audience and connect directly with consumers. As sustainability and ethical considerations gain prominence, the nutritional supplement market is witnessing a surge in plant-based offerings. Plant-derived ingredients are not only perceived as environmentally friendly but are also recognized for their potential health benefits. Plant-based supplements, including those sourced from algae, mushrooms, and botanicals, are becoming increasingly popular as consumers seek ethical and sustainable alternatives without compromising on efficacy. Regulatory Scrutiny and Quality Assurance As the nutritional supplement market expands, regulatory scrutiny and quality assurance are becoming increasingly important. Consumers are seeking products backed by scientific research, third-party testing, and adherence to stringent quality standards. This focus on transparency and accountability is driving manufacturers to prioritize product safety, efficacy, and compliance with regulatory requirements. Focus on Mental Well-being In an era where mental health is gaining the attention it deserves, the nutritional supplement market is responding with products tailored to support cognitive function, stress management, and emotional well-being. Ingredients like adaptogens, herbal extracts, and omega-3 fatty acids are being incorporated into formulations aimed at promoting mental resilience and providing a holistic approach to health. Educational Initiatives The future of the nutritional supplement market is likely to witness a surge in educational initiatives aimed at empowering consumers with accurate information. As individuals become more proactive in managing their health, there is a growing demand for clear and accessible information about the benefits, risks, and proper usage of nutritional supplements. Companies that invest in educational resources and transparent communication are likely to build trust and credibility among consumers. Clean Label Movement Consumers today are more conscious about the ingredients in the products they consume. The clean label movement, emphasizing transparency and simplicity in product formulations, is influencing the nutritional supplement market. Manufacturers are responding by eliminating unnecessary additives, preservatives, and artificial ingredients, catering to the demand for products that are not only effective but also align with clean and transparent principles. In Conclusion The nutritional supplement market is evolving in response to changing consumer preferences, technological advancements, and a broader understanding of health and well-being. From personalized offerings and plant-based solutions to a heightened focus on mental well-being and immune health, the future promises a diverse and innovative array of nutritional supplements. As consumers navigate this dynamic landscape, the key lies in staying informed, making conscious choices, and embracing a holistic approach to health. The evolving trends indicate a future where nutritional supplements seamlessly integrate into everyday lifestyles, empowering individuals to proactively manage their well-being with confidence and clarity. Immune Health Focus Recent global events have underscored the importance of a robust immune system, leading to a heightened focus on immune health in the nutritional supplement market. Consumers are seeking supplements enriched with immune- supportive ingredients such as vitamins C and D, zinc, and elderberry. Manufacturers are responding by developing formulations that not only boost immunity but also contribute to overall well-being. E-commerce Dominance The future of the nutritional supplement market is intricately tied to the rise of e-commerce. Online platforms offer consumers a convenient way to access a wide range of 30 January 2024 www.insightscare.com

Leaders in Global Nutritional Supplement Market 2024 WhatIF Foods creates tasty, convenient food. Foods that replenishes with nutritious ingredients and restores soil health to increase its carbon capture potential. WhatIF Foods WhatIF Foods & & Ingredients Ingredients A Leader in the Agri-food Industry H organic food in the industry continues to rise as everyone wants to emphasize consuming quality food products enriched with proteins. Furthermore, plant-based food companies are expanding their plant-based food products and play a significant role in shaping the face of healthcare. ealthcare has gained significant momentum in recent years, with the importance of healthy living along with a balanced diet. The demand for DNA is wired for entrepreneurial adventure. In 2020, I co- founded WhatIF F&I Pte Ltd (formerly NamZ Ltd.) with world-renowned food and cosmetic ingredients innovator Dr. Peter S. J. Cheetham. Can you describe the innovative products and services that your company offers? What role do you play in ensuring that they are aligned to the vision and objectives of the company? By embracing this growing sector and leveraging its potential, healthcare professionals have positioned their companies at the forefront of this transformative industry. Creating a positive impact on both the planet and people's well-being, Chris Langwallner, Co-founded and isthe CEO of WhatIF Foods. He has been working for more than 25 years in the agri-food industry in Austria. His heroics have changed the lives of many because of his significant contribution to the food industry. WhatIF Foods is a planet-positive food and beverage company that is on a mission to regenerate the planet and its people. As a global champion of true regeneration, WhatIF Foods reinvents and innovates the entire food system and encourages consumers to always choose the better option. WhatIF Foods creates tasty, convenient food. Foods that replenishes with nutritious ingredients and restores soil health to increase its carbon capture potential. The WhatIF Way reconnects people with farming communities who are vital in our value chain. To date, WhatIF Foods has been a finalist at the 2020 Liveability Challenge as well as the 2020 MIT Solve Food Sustainability Challenge. Right now, we offer planet-based BAMnut Milk in 3 variants as well as BAMnut noodles in different flavors. One of our hero ingredients is the regenerative crop called Bambara groundnut. We at Insights Care got an opportunity to interview Chris to understand his career story along with the innovation he has brought in the food industry. Below are the highlights of the interview: Brief us about yourself and shed some light on your journey so far. What inspires you to serve the nutritional food industry? Chris Langwallner Co-Founder, CEO WhatIF Foods It's been a good twenty-five years since I have started working in the agri-food industry. After working for the family business in Austria, I was employed by SMEs and some of the world's biggest multinationals. However, my Melissa Hooper says: "As a registered dietitian, it's rare to find a food company that is committed from start to finish to be the "Better Better" with each step in the process, but 32 33 January 2024 January 2024 www.insightscare.com www.insightscare.com

In what way do you consider the company's technological advances to be a pathway in developing nutritional supplements that best fit the patient's needs? BamNut's noodles contain protein and would make for excellent entrees for residents in assisted living facilities, nursing homes and patients in hospitals as they usually have a low intake of food in general due to dental concerns and low appetite, resulting in the need for creative protein sources to help with skin integrity, healing from surgeries and overall good health and nutritional status. One serving of BamNut noodles contains 16g of protein, which is equivalent to the protein content of two jumbo eggs. What endeavors are you currently pursuing to improve the company's measures for success? We have vast plans to scale and have a grand vision for the years to come; we call it "Project Daring Greatly", as we need to think big in order to make a tangible impact in the world. Some of the highlights on our end are an optimized agri-system and a Bambara seeds program, an outreach program to approx. 9,000 partnering Bambara farmers whereby each farmer will receive the Bambara seeds and apply biochar, co-located factories, with operational BAMnut Ingredients processing lines as well as large scale Biochar pyrolysis, growing the BAMnut outside of Ghana and, of course, keep working on extending our product range in the process. that's just what WhatIF Foods has done! The Founder and CEO of WhatIF has a background in food manufacturing and decided to take his thirty-plus years' experience to not only create nutritious foods, but also foods that are healing the land in which they're grown and are a source of provision for farmers in countries that lack opportunities to earn a living and provide for their families. You couldn't possibly ask for anything BETTER!!! What are some of the testimonials or recognition that accurately highlight your position in the market? Fable.works: "It's hard to overstate the amazing, crucial things WhatIF Foods is doing to protect our planet and the people on it. So we got aliens, zombies and dinosaurs to help us. Grab a BamNut Milk, and set sail for "A Better Better." Speaking of nutrition…the BAMnut's nutritional profile is a total show-stopper! BAMnut is nutrient-dense and naturally contains fiber and some of that fiber is resistant starch, which helps to regulate blood glucose, is a source of pre- biotics that is a food for the body to make probiotics, ultimately improving gut function, the immune system and reduces inflammation! BAMnuts contain fiber, protein, a high profile of essential amino acids and no cholesterol. The BAMnut also naturally contains calcium, iron, potassium, phosphorus and magnesium." In the US, WhatIF Food is currently among the very few, if not the only, company which utilizes these incredible properties of the Bambara groundnut and offers CPG goods to consumers. 34 January 2024 www.insightscare.com

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Leaders in Global Nutritional Supplement Market 2024

Leaders in Global Nutritional Supplement Market 2024

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