The 5 Most Influential Leaders in Dentistry 2023V3 3

1. March Issue 08 2023 Leading with Compassion The Key to Effective Dental Practice Management The 5 Most In?uential Professional Development The Latest Trends in Dental Education Opportunities Leaders in Dentistry 2023 Jeffrey Haddad MI Cosme?c Den?st Rochester Advanced Den?stry Dr. Je? Haddad Surpassing Current Standards of Care in Den?stry

2. Helping Technology Work With You & For You Technology Technology For You For You

4. Editor’s Note

5. Leadership in Dentistry: Improving Pa?ent Outcomes E ffective leadership is essential to providing high- quality dental care and improving patient outcomes. Dental leaders who can inspire and guide their team in delivering the best possible care can make a significant impact on patient health and well-being. practices. This can lead to more effective treatments, reduced complications, and improved patient outcomes. Finally, dental leaders can create a supportive and collaborative work environment that fosters teamwork and communication. When team members can work together effectively, they can provide more coordinated and comprehensive care to patients. This can lead to improved treatment outcomes and reduced risks of complications. Firstly, leaders in dentistry can help to create a culture of patient-centered care. By emphasizing the importance of putting the patient first, dental leaders can encourage their team to prioritize patient needs and preferences. This can lead to more personalized care, increased patient satisfaction, and better treatment outcomes. In conclusion, effective leadership in dentistry can have a significant impact on patient outcomes. By creating a patient-centered culture, driving innovation, promoting continuous learning and fostering teamwork and communication, dental leaders can improve the quality of care provided to their patients. By prioritizing the needs and preferences of patients, dental leaders can ensure that their patients receive the best possible care, leading to improved health and well-being. Secondly, dental leaders can drive innovation and technology adoption in their practice. Leaders who are willing to embrace new technologies and techniques can help to improve the accuracy and efficiency of dental treatments, leading to better outcomes for patients. For example, digital imaging and 3D printing technology can provide more accurate diagnoses and treatment plans, while laser dentistry can reduce pain and healing time for patients. Insights Care's latest edition of The 5 Most Influential Leaders in Dentistry 2023, walks you through the well- known leaders that helped the healthcare industry by introducing new technologies and techniques that transformed the way dental care is delivered. Thirdly, leaders in dentistry can improve patient outcomes by promoting a culture of continuous learning and improvement. By providing ongoing education and training opportunities for their team, leaders can ensure that their team is up-to-date with the latest research and best Hope you have a good read! -Pooja Shah

6. 16 24 Bryan Markiet Providing Premium Dental Products at Affordable Prices Pedro Mateus Albuquerque Mateus From Science to Smile 32 Stephen E. Thorne IV Raising the Standards of Dental Care 28 20 Articles Leading with Compassion Professional Development Opportunities The Key to Effective Dental Practice Management The Latest Trends in Dental Education

7. Cover Story 08 Cov Sty Dr. Jeff Haddad Surpassing Current Standards of Care in Dentistry Contents

8. Editor-in-Chief Merry D'souza Senior Editor Anish Miller Managing Editor Pooja Shah Assisting Editor Saloni Agrawal Visualiser David King Art & Design Head Mrunalinee Deshmukh Co-designer Paul Belin Art & Picture Editor Sonia Raizada Business Development Manager Amy Jones Marketing Manager John Smith Business Development Executives Sarah Wilson, John Smith, Alex Vincent Sales Executives Kelli, Bill, Anna Technical Consultants David, Robert Assistant Technical Head Prachi Mokashi Technical Head Jacob Smile Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Renuka Kulkarni SME-SMO Executives Gemson Research Analyst Eric Smith Circulation Manager Tanaji Fartade sales@insightscare.com March, 2023 Contact Us: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 302-319-9947 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 74100058552 Email: info@insightscare.com For Subscription: www.insightscare.com Follow us on : www.facebook.com/InsightsCare/ https://twitter.com/Insightscare We are also available on : Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. Company Featuring Person Description Cargus International Cargus.com Bryan Markiet CEO Bryan’s mission is to increase the profits of dentists by delivering premium, affordable dental products. Rochester Advanced Dentistry Rochesteradvanced dentistry.com Dr. Jeffrey Haddad MI Cosmetic Dentist Dr. Jeffrey has mastered the strategy and skills to improve people’s smiles using a variety of procedures to restore their teeth and increase their self-confidence. Meeting the communities needs for oral health is Dr. Cook’s number one priority. He feels this is done through an acute understanding of the patients wants and needs, supported by his experience and knowledge. Bela Family Dentistry Beladentistry.com Matthew Cook CEO Pedro has a proven financial and strategic background seeks to create value and utilize his entrepreneurial, international management, financial and team management skills in the areas of real estate development, tourism and healthcare. Pedro de Malo Clinic SA Maloclinics.com Albuquerque Mateus CEO Stephen E. Thorne IV learned the ropes of running a dental practice at an early age. After working in his father’s practice for a few years, he realized the need for a different approach that focused on providing business support to dentists. Pacific Dental Services Pacden.com Stephen E. Thorne IV Founder and CEO

10. Dr. Je? Haddad of Care in Den?stry Surpassing Current Standards Dr. Haddad is the Owner and Chief Visionary Officer of the organiza?on. But he is also an expert prac??oner who provides the means of den?stry that only 1% of den?sts in the world can provide.

11. C o v e r Jeffrey Haddad MI Cosme?c Den?st Rochester Advanced Den?stry S t o r y

12. The 5 Most Influen?al Leaders in Den?stry 2023 A His Source of Inspiration dental office where your dentist and the entire team listens to your concerns, educates you on all your options, and provides you with supportive and caring treatment. A dental experience that creates a profound effect on patient's lives and goes a long way in encouraging them to take control of their oral health. A passion to change people's lives which provides their patients with more confidence, improved function, better health, and a better life. Dr. Haddad's inspiration for venturing into dentistry came from his social and family interaction, which are his main priorities in life. "I have always been a people person," he says. "I realized early on that my occupation needed to be involved with people and how I could positively impact their lives." He thus gravitated towards all the sciences in college, but also majored in Psychology, which gave him the background and knowledge of how important it was to understand the emotions and thoughts in the human brain. He has also always enjoyed and been interested in art such as drawing, painting, and creating. "When I realized that Dentistry was the perfect combination of science, artistry, and working with people, I knew this was meant to be my career path," says Dr. Haddad. Dedicated to offering custom and personalized dental experience to every patient, Dr. Jeffrey Haddad, the MI Cosmetic Dentist is a well-known leader in the dental arena. His willingness to learn and desire to invest in modern technology has made him an exceptional expert in providing the kind of dental treatment that only 1% of dentists in the world can. His teaching spirit is worth emulating. He has mastered the strategy and skills to improve people's smiles using a variety of procedures to restore their teeth and increase their self-confidence. His Journey So Far Dr. Haddad's dental proficiency resonates with a global audience. Thus, it doesn't come as a surprise that patients travel from across the country to visit his dental office, Rochester Advanced Dentistry, which has a reputation for success in treating the most severe dental cases. Reflecting on his journey towards becoming a part of Rochester Advanced Dentistry, Dr. Haddad mentions, "I joined the practice of Dr. Kurt Doolin in 2001 and soon became his business partner. It was my goal to grow our practice and build it into the most sought-after dental office in the area for advanced dentistry. With the proper training, branding and marketing, Rochester Advanced Dentistry was born." Dr. Haddad takes pride in his highly trained team of experts who work together to provide exceptional services that set the practice apart from others. They play an important role in the office's signature services: He continues, "Since then we have also expanded. Today I own two other practices that are solely focused on treating TMJ and Sleep disorders. The Michigan Center for TMJ and Sleep Wellness and the Michigan Head & Neck Institute which are the leading practices in the state of Michigan for treating patients suffering from TMJ symptoms and Sleep Apnea. We also have patients who travel from other states based on our reputation for success in treating the most severe TMJ and Sleep cases." Cosmetic Dentistry TMJ Disorders & Headaches Sleep Apnea and Snoring Implant Dentistry Sedation Dentistry Ÿ Ÿ Ÿ Ÿ Ÿ While several dental graduates finish their studies believing that they have the latest dental techniques, Dr. Haddad believes that it is just the beginning. To be an exception in the industry, one must invest in modern technologies and advanced training that best aligns with patients' needs for dental care.Continuing Education is the key to Rochester Advanced Dentistry giving them the skills and ability to care for all patients with the highest standard of care. Dr. Haddad is a very disciplined and self-motivated person. His passion and ambition to build the most elite practice are what drives him. His vision and culture, along with the support of his team, is what sets his practices apart from all other practices in the country. Dr. Haddad lectures nationally and is a dental expert in Cosmetic dentistry, TMJ and Sleep disorders, and full mouth reconstruction. Let's dive in to know to learn about Dr. Haddad's journey to becoming an exceptional leader in the field of dentistry.

13. Dr. Haddad's Roles and Operations Dr. Haddad is the Owner and Chief Visionary Officer of the organization. But he is also an expert practitioner who provides the means of dentistry that only 1% of dentists in the world can provide. "Our office has elite skills and next- level training and experience that very few dental offices can offer. All the doctors in our organization have been trained to provide these advanced services. This includes expertise in TMJ and Sleep Disorders, Full Mouth Reconstruction, Dental Implant surgery and restorations, and Cosmetic transformations and smile design with porcelain veneers," adds Dr. Haddad. Dr. Haddad is a very disciplined and self-mo?vated person. His passion and ambi?on to build the most elite prac?ce drives him. His vision and culture, along with the support of his team, is what sets his prac?ces apart from all other prac?ces in the country. Today, Rochester Advanced Dentistry has become known nationally as a destination office for the highest level of dental treatment and services. All doctors in this organization have been highly trained to provide these advanced services. This allows the organization to place patients in the doctor's chair that is the best fit as far as skillset and personality are concerned. "We truly offer a

14. personalized and custom dental experience to all of our patients. "We want to be known as the experts in the area for comprehensive full mouth and cosmetic dentistry, including TMJ and Sleep disorders, and implant dentistry," highlights Dr. Haddad. Dr. Haddad's key to excellence in den?stry is based on two things: Firstly, con?nuing educa?on and advanced training. Secondly, inves?ng in and u?lizing the most modern technology. Keys to Excellence in Dentistry Dr. Haddad's key toexcellence in dentistry is based on two things: Firstly, continuing education and advanced training. Secondly, investing in and utilizing the most modern technology. The dental field has changed drastically in the past couple of decades and, "In my opinion, if you are not continually seeking out courses on the latest advances in dentistry then your patient care will suffer," says Dr. Haddad. He highlights the idea that most people believe that when a dentist graduates from dental school, they are trained in the "latest and greatest" dental techniques, however, this could not be further from the truth. Dental schools provide the basic education and training, and then it is up to the dentist to truly begin their journey of learning "after" dental school. Addressing Patients' Anxiety Dr. Haddad has taken his organization's service to the next level by accommodating fearful and highly anxious patients. Dental treatment is number two on the list of fears among people in a national study. The number one fear is public speaking, dental fear is number two and death is number three. This is why patients' fear is taken seriously and thus Dr. Haddad ensures to do everything in his power to alleviate these fears and give patients the best dental experience they could ever imagine. "I have over 1,500 hours of advanced continuing education since graduating from dental school. These residencies and additional training in TMJ and Sleep Disorders, Dental Implants, Cosmetic Dentistry and Full Mouth Reconstruction set our practice apart from any other office in the state of Michigan. We even have patients travel in from across the country seeking our expertise for their advanced dental needs." Dr. Haddad's office is certified in Oral Conscious Sedation and has specific regimens that provide the patient with pain- free, sedation dentistry. Based on the patient's level of fear, the organization has different options for sedation that will give these patients exactly what they need to have the most positive dental experience possible. Most patients who undergo the organization's sedation dentistry have little memory of the actual procedure and realize the enormous improvement that has occurred in the dental field. But it would be impossible to provide the exceptional dental treatment that the organization provides without the latest technology. "Our offices are equipped with 3D Cone Beam technology that allows the evaluation of TMJ anatomy for proper diagnosis, assessment of airways for sleep breathing disorders, and the exact precision for the surgical placement of dental implants. We also utilize computerized jaw tracking, muscular relaxation technology and electromyography measurement of facial and neck musculature to treat the most severe TMJ and Sleep disorders," says Dr. Haddad. Treating Snoring and Apnea For over 20 years, Dr. Haddad's office has been treating snoring and sleep apnea more than any other dental office in Michigan. Dr. Haddad teaches and trains other doctors on how to treat snoring, sleep apnea, and other sleep-breathing disorders. These conditions can have a huge impact on a patient's overall health including an increase in heart attacks, strokes, high blood pressure and diabetes. In addition, patients with a sleep breathing disorder are "We are the only offices in the state of Michigan that have all these modalities and equipment and are trained to use them in these areas of dentistry. It is this combination of advanced training and the latest technology that truly separates our offices from others in the dental profession," he adds.

16. extreme clenchers and grind at night which takes its toll on their dentition, leading to tooth loss and TMJ disorders including symptoms like headaches, migraines, jaw pain, ear pain, tinnitus, and vertigo. issues at one of our bi-monthly meetings and present solutions to improve our protocols and keep our systems as predictable and efficient as possible," he shares. Words of Wisdom Dr. Haddad's Key to Efficient Dentistry Operations To the people considering dentistry as their profession, Dr. Haddad advises the same as he does to the doctors who attend his courses: "Invest in yourselves and invest in your team. To be an expert in any area of dentistry, you must seek out the highest level of continuing education across the country. The advances that have been made in dental techniques and technology are staggering and can be overwhelming. However, I have always believed that it was my obligation to my patients to learn as much as I can and expose myself and my team to these innovations so that I can be the best dentist I can be. And it is crucial to the success of the dental office to have your team trained as well. Invest in your team and you will take your success to the next level and maintain that elite status throughout your career." "The key to efficient operations is a highly trained team and having a culture of continually wanting to grow and improve," highlights Dr. Haddad. "If we do fail with a patient experience, we learn from it and find solutions to avoid the same result in the future. We start and end each day with a 30-minute meeting. This is something we implemented years ago, and it has become essential to our success. We plan for the day in our morning meeting, discussing patients and logistics of patient flow, and identifying any issues that may occur for us to avoid them. At our afternoon meeting, we talk through the entire day and discuss any problems that happened and how we can learn from these events. We can then further discuss these

18. I am the CEO of Cargus, and my primary focus is developing dental products that are just as good or be?er quality than expensive name brands at a frac?on of the cost. My contribu?on is driving dental supply prices down for den?sts, in turn, they can charge pa?ents less and more people can afford quality dental care. Bryan Markiet CEO Cargus Interna?onal Inc. 16| March 2023|www.insightscare.com

19. The 5 Most Influen?al Leaders in Den?stry 2023 Bryan Markiet Providing Premium Dental Products at Affordable Prices D millions of Americans whose everyday troubles—as small as they might seem—are painful teeth problems, as dental care has become an unreachable out-of-pocket expense. the family business felt more like an obligation but at the same time a great opportunity. What roles and operations do you play at the company? How do you contribute to delivering the type of care that patients need, those who suffer from issues related to teeth? ental hygiene is the most basic form of care you can give yourself in the midst of other priorities. But apparently, there are I am the CEO of Cargus, and my primary focus is developing dental products that are just as good or better quality than expensive name brands at a fraction of the cost. My contribution is driving dental supply prices down for dentists, in turn, they can charge patients less and more people can afford quality dental care. Unfortunately, there are still 40-50 Million Americans who do not visit a dentist regularly. Bryan Markiet, the CEO is primarily focused on turning dental care affordable, by driving the dental supply prices down for dentists. "When dentists could find affordable good or better quality dental products, that are just as good as the expensive brands, they'd, in turn, charge their patients less," he says. At Cargus International Inc., he aligns his business strategy with a full range of dental products that are affordable, good quality and readily available at a time when large manufacturers have become exclusive. Which ones, do you believe, are some of the tools and tactics implied to best support dental treatment? What sets you apart from others who are in the profession? In an interview with Insights Care, Bryan shares his journey starting from following the footsteps of his parents to enabling affordable dental care for millions of Americans across the country. We are not a public company that is only looking out for profits and the bottom line. Instead, we are in a unique position to help dental offices lower costs without compromising the quality of the products they use. We are helping to make going to dentists regularly more affordable for everyone. What are your thoughts on some of the common dental conflicts that clients experience today? Following are the excerpts from the interview: Kindly tell us the source of inspiration. What led you to venture into dentistry? Cargus International was started by my parents, Carol and Gus. Hence the name Cargus. I followed in their footsteps to help drive the family business forward. Brief us about yourself and shed some light on your journey towards becoming a part of the company. The dental industry is changing. There are more DSOs (group practices) than ever before and this segment is growing. Some of these groups can make patients feel more like a number. Many patients may miss their relationships with their hygienist and Dentist. In college, I studied a variety of subjects, but never really settled on anything I was passionate about. Stepping into 17| March 2023|www.insightscare.com

20. What specific R&D operations are you leading at present? Why do you find those essential? P&L can sometimes actually result in savings from doing a deep dive into expenses such as labor, shipping charges, credit card charges, and more. What advice would you like to give to budding entrepreneurs and enthusiasts who desire to venture into dentistry? Research and development are critical components of what we do. We have launched over 200 dental products over the last 15 years. These are critical to driving the cost of dentistry down so that more people have access to dental care. Skipping dental visits can result in Arterial plaque build-up that leads to diseases such as angina, heart attack, or potentially heart failure. Bring a unique value proposition. This industry is dominated by a few key players and is difficult to penetrate. But if you are determined, have a unique value proposition and have a strong desire to help people you can succeed. Share with us a few awards/recognition that may highlight your position in the market. Many of our MARK3 products have been recognized by the most prestigious testing facility in the USA. With results being compared to expensive name brands with a lower price point. What endeavors are you currently pursuing to improve treatment and care measures for your patients? Currently, we are working on an all-natural consumer line of products including toothpaste, mouthwash and whitening products. These are essential for people with allergies, or that have sensitivities to mouthwash with alcohol, or over-the-counter kinds of toothpaste. What are some of the challenges you face when conducting operations and how do you turn them into opportunities for growth? Inflation has put a strain on all aspects of our business. As costs increase across the board, a careful analysis of our 18| March 2023|www.insightscare.com

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22. The Key to Dtal Pice Management Effec?ve D Why Compassionate Leadership Matters in Dental Practice Management? ental practice management is a critical component of running a successful dental office. It involves a range of responsibilities, including managing staff, finances and patient care. While it may seem like the focus should be solely on the technical aspects of the job, the truth is that effective dental practice management requires something more fundamental-leading with compassion. In the dental industry, there is often a focus on technical skills and efficiency. While these are undoubtedly important, they are not the only factors that contribute to a successful practice. Patients are more likely to return to a dental office where they feel cared for and valued. Staff members who feel appreciated and supported are more likely to be engaged and productive. What is Compassionate Leadership? Compassionate leadership involves putting people first, being empathetic, and caring about the well-being of others. It's about understanding that the people who work in your practice are more than just employees; they are human beings with unique needs and challenges. Compassionate leadership means taking the time to get to know your staff on a personal level, understanding their strengths and weaknesses, and empowering them to reach their full potential. It also means being open to feedback and actively seeking out ways to improve the work environment and patient experience. 20| March 2023|www.insightscare.com

23. Leading with Compassion 21| March 2023|www.insightscare.com

24. Compassionate leadership can also help to mitigate some of the stresses and challenges that come with working in the dental industry. Dental professionals are often faced with high-stress situations, such as difficult procedures and challenging patient interactions. By providing a supportive and compassionate work environment, dental practice managers can help their staff to feel more resilient and better equipped to handle these situations. Lead by Example Ÿ As a dental practice manager, you set the tone for the rest of the practice. Leading by example means modeling the behavior you want to see in your staff, such as showing compassion, empathy, and a commitment to patient care. When your staff sees that you prioritize these values, they are more likely to follow suit. Tips for Leading with Compassion in Dental Practice Management The Benefits of Compassionate Leadership in Dental Practice Management Build Strong Relationships with Your Staff Effective dental practice management requires more than just technical skills and efficiency. By leading with compassion, dental practice managers can create a positive work environment that fosters staff engagement and patient satisfaction. In addition to the benefits for staff and patients, there are also benefits for the practice itself. A more engaged and productive staff can lead to better patient outcomes and increased profitability. Compassionate leadership can also help to attract and retain top talent in the industry. Ÿ Take the time to get to know your staff on a personal level. This can involve regular check-ins, team-building activities, and creating opportunities for open communication. When your staff feels comfortable coming to you with questions or concerns, you'll be better equipped to address issues before they become bigger problems. Foster a Positive Work Environment Ÿ A positive work environment is critical to staff morale and patient satisfaction. Some ways to create a positive work environment include offering employee recognition programs, creating opportunities for professional development, and promoting work-life balance. Finally, compassionate leadership can help to reduce stress and burnout among dental professionals. By providing a supportive work environment and promoting open communication, dental practice managers can help their staff to feel more resilient and better equipped to handle the challenges of working in the dental industry. Encourage Open Communication Ÿ Conclusion Encouraging open communication is essential to compassionate leadership. Dental practice managers should create a culture of transparency where staff members feel comfortable sharing feedback and ideas. Regular team meetings, anonymous suggestion boxes, and one-on-one check-ins can all be helpful tools for promoting open communication. In conclusion, effective dental practice management requires more than just technical skills and efficiency. Leading with compassion is essential to creating a positive work environment that fosters staff engagement and patient satisfaction. By building strong relationships with your staff, fostering a positive work environment, encouraging open communication, empowering your staff, and leading by example, you can create a culture of compassion in your dental practice. Empower Your Staff Ÿ Empowering your staff means giving them the tools and resources they need to do their jobs effectively. This can include providing ongoing training and professional development opportunities, allowing staff members to take ownership of their work, and providing resources to support their mental and physical well-being. Compassionate leadership can have significant benefits for both staff and patients, including increased productivity, better patient outcomes, and reduced stress and burnout among dental professionals. By prioritizing compassionate leadership, dental practice managers can create a practice that not only provides high-quality dental care but also values the well-being of its staff and patients. - Pooja Shah 22| March 2023|www.insightscare.com

26. The 5 Most Influential Leaders in Dentistry 2023 Pedro Mateus Albuquerque Mateus From Science to Smile W believe in innovative stretched high performing Teams, which I found in MALO CLINIC: a world-class medical team to create a real impact on its patients. hen patients first visit the dentist's office, a dentist ensures they leave with a smile on their faces. He would strive to make a difference and change their lives for the better. Pedro de Albuquerque Mateus, the CEO is one such leader who pursues innovative solutions in the field of dentistry to transform smiles and make dreams come true. Brief us about yourself and shed some light on your journey towards becoming a part of the company. With a background of 17 years in healthcare, I am CEO of MALO CLINIC since 2020. Before I served as CEO of Hospital Lusíadas Lisbon and President of Grupo Lusíadas Saúde/UnitedHealth, as well as COO of Hospital de Loures (Hospital Public Private Partnership), among other management roles in several industries. I started my career at Citibank Portugal, having also worked with the Boston Consulting Group and Portuguese international conglomerates such as Cimpor and Sonae. Under his eye for innovation and leadership, he has equipped MALO CLINIC to provide a comprehensive range of innovative dental services, not only to create and preserve healthy, aesthetically appealing and functional smiles, but also to inspire and teach the world medical community to the same ambition and entrepreneurship. Since its founding, MALO CLINIC has sustained its path on a set of differentiating factors that led it to assume an internationally important role in Oral Health, which are as follows: I graduated in Economics from the Portuguese Catholic University of Lisbon and have an Executive MBA from INDEG/ISCTE Business School and a Senior Executive Programme from the London Business School. Innovation & Research Highly Qualified Team Excellence in Services Training of Professionals Ÿ Ÿ Ÿ Ÿ What roles and operations do you play at the company? How do you contribute to delivering the type of care that patients need, those who suffer from issues related to teeth? In an interview with Insights Care, Pedro talks more about his approach to leading MALO CLINIC and improving the field of dentistry, which makes him worthy of the title "The 5 Most Influential Leaders in Dentistry - 2023" As CEO I´m proud to lead a company recognized as a world-class brand in Oral Rehabilitation, that has changed and improved more than 160.000 people over the years. At MALO CLINIC we provide a comprehensive range of dental services with a dedicated team of more than 300 people using state-of-the-art technology to offer our innovative dental treatments. For us, each client is unique and treated as so, receiving a detailed and, personalized long-term treatment plan. We are for all our clients, one by one. Following are the excerpts from the interview: Kindly tell us the source of inspiration. What led you to venture into dentistry? I believe we can make a difference every day by treating clients, one by one, and truly changing lives for the better. I 24| March 2023|www.insightscare.com

27. Pedro de Albuquerque Mateus CEO MALO CLINIC 25| March 2023|www.insightscare.com

28. Which ones, do you believe, are some of the tools and tactics implied to best support dental treatment? What sets you apart from others who are in the profession? For us, each client is unique and treated as so, receiving a detailed and, personalized long-term treatment plan. We care for all our clients, one by one. Our continuous commitment to research and innovation is one of our distinguishing factors. For more than 25 years, MALO CLINIC has developed and used innovative techniques and products. We have an internationally renowned clinical team that restored smiles to thousands of people, improving not only their health but also their confidence and self-esteem. MALO CLINIC is the pioneer of the All-on-4® Treatment Concept, a revolutionary approach that enables the rehabilitation of fully edentulous people with the placement of only 4 titanium implants in each jawbone, through a quick and minimally invasive procedure, even in cases of severe bone loss. rehabilitation, having treated more than 160 thousand complex cases. What are your thoughts on some of the common dental conflicts that clients experience today? These recognized skills, which are reflected in the highest success rate worldwide in rehabilitation through All-on-4®, mean that our clinics are sought after by people from all over the world. Our commitment is to remain an innovative customer-focused and trustworthy company to solve their complex oral rehabilitation cases. We are focused on continuously improving our customer journey. A recent quality survey revealed that, for our customers, the most important evaluation criteria is the outcome of the treatments. By caring for our customers one by one, with a world-class team and a long successful track record, they trust MALO CLINIC to look after their oral health. We are innovative pioneers in the field of complex oral 26| March 2023|www.insightscare.com

29. infrastructure, constantly investing in the development of new techniques and products and new areas such as a digital 4.0 dental clinic. What are some of the challenges you face when conducting operations and how do you turn them into opportunities for growth? In a competitive and mature market such as the dental market in Europe, it is important to find different growth opportunities. To accelerate growth and develop new business areas, MALO CLINIC has recently established partnerships with national and international insurance companies to ease access to innovative and world-class dental care. Another strategic option is taking advantage of our distinguished capacity as we have a unique worldwide value proposition for dental through tailored-made programs for the health tourism segment. What advice would you like to give to budding entrepreneurs and enthusiasts who desire to venture into dentistry? Knowledge is the key to success in dentistry and we like to share it. MALO CLINIC's goal has always been to create and share knowledge and experience and to inspire and teach the medical community worldwide. Today, the MALO CLINIC Education Center is an international reference in the advanced training of oral health professionals, offering to Dental Professional Community the knowledge acquired through our extensive clinical and scientific research work. What specific R&D operations are you leading at present? Why do you find those essential? At MALO CLINIC, research and innovation are part of our DNA. We hold 5 patents and almost 120 published scientific articles and currently have over 50 ongoing R&D projects in an ecosystem of over 60 people internally. We expect these ongoing R&D projects to result in 6-7 new patents and 2-3 new products/techniques. Our Ecosystem of Innovation also involves strategic partnerships with internationally recognized suppliers, universities, and other stakeholders in the sector, who have found in MALO CLINIC a partner for the development of scientific studies and innovative solutions. Share with us a few awards/recognition that may highlight your position in the market. Over the years, MALO CLINIC has received several awards as recognition for innovation in the field of dentistry as well as for the excellence of service. Already this year, we have won the Five Star consumer award for 2023. What endeavors are you currently pursuing to improve treatment and care measures for your patients? We are also a world top-ranked clinic for those seeking dentistry services outside their country, according to the Global Clinic Rating Score. MALO CLINIC's strategy focuses on its core values of innovation, science, and world-class medical staff. We are leveraging the excellence of our clinical staff and 27| March 2023|www.insightscare.com

30. Professional Development Opportunities TheLatest Trends in I n recent years, the field of dentistry has undergone many changes due to advancements in technology, changes in healthcare policy, and an increased focus on patient-centered care. As a result, dental education has also evolved to keep up with the latest trends and developments. topics, such as dental implants, orthodontics and endodontics, and can be completed online or in person. Conferences are another popular way for dental professionals to stay current with the latest trends in dentistry. These events bring together experts in the field to share their knowledge and experiences, as well as to network with other dental professionals. Conferences may also offer hands-on workshops and demonstrations, allowing attendees to learn new techniques and practice their skills. Ÿ Emphasizing Professional Development Opportunities One trend in dental education is the emphasis on professional development opportunities for dental professionals. These opportunities can take many forms, including continuing education courses, conferences and workshops. In addition to traditional continuing education courses and conferences, many dental schools and professional organizations are now offering online learning opportunities. These courses allow dental professionals to complete their training at their own pace and on their schedule, making it easier to balance professional development with other responsibilities. Continuing education courses are designed to help dentists and other dental professionals stay up to date with the latest research, techniques and technology in the field. These courses may cover a wide range of Ÿ 28| March 2023|www.insightscare.com

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32. Increased Focus on Interprofessional Education recognizing that the patient's needs and preferences should be at the center of their care. Therefore, dental schools and organizations are incorporating patient-centered care into their curriculums and professional development opportunities. This approach involves collaboration between dental professionals and other healthcare providers, such as physicians, nurses and pharmacists, to improve patient outcomes. Interprofessional education may be incorporated into dental school curriculums, continuing education courses and conferences. Patient-centered care involves understanding the patient's unique circumstances, preferences and values, and tailoring their treatment plan accordingly. This approach not only improves patient outcomes but also enhances patient satisfaction and trust in dental professionals. Overall, the trend toward professional development opportunities in dental education reflects the importance of staying current with the latest trends and techniques in the field. By continuing to learn and grow, dental professionals can provide the best possible care to their patients and stay competitive in an evolving healthcare landscape. In addition to patient-centered care, there is also an increased focus on preventive care in dental education. Dental professionals are recognizing that preventing oral diseases is just as important as treating them. Therefore, dental schools and organizations are incorporating preventive care into their curriculums and professional development opportunities. This involves educating patients on good oral hygiene practices, such as brushing and flossing and encouraging regular dental check-ups to detect and treat any problems early on. Use of Technology in Teaching and Learning With the increasing availability and affordability of technology, many dental schools and organizations are incorporating digital tools into their curriculums, such as virtual reality simulations, online learning platforms and digital textbooks. These tools can make learning more engaging and interactive, allowing students to better understand and retain complex concepts. Finally, dental education is also focusing on addressing the oral health disparities that exist in many communities. Dental professionals are recognizing that not all patients have equal access to dental care and that oral health is closely linked to overall health and well-being. Therefore, dental schools and organizations are incorporating training on health equity and social determinants of health into their curriculums and professional development opportunities. Cultural Competency and Diversity Dental professionals are increasingly recognizing the importance of understanding and respecting the diverse backgrounds and perspectives of their patients. As a result, many dental schools and organizations are incorporating training on cultural competency and diversity into their curriculums and professional development opportunities. In conclusion, the latest trends in dental education are focused on providing the best possible care to patients through ongoing professional development, patient- centered care, preventive care and addressing health disparities. Dental professionals must stay up to date with the latest research, techniques and technology in the field, while also incorporating patient needs and preferences into their care. Furthermore, they must educate patients on good oral hygiene practices, promote preventive care and address oral health disparities to improve overall patient outcomes. By embracing these trends, dental professionals can contribute to the growth and advancement of the field, and ultimately improve the oral health and well-being of their communities. Lifelong Earning With the rapid pace of technological and scientific advancements in the field, dental professionals must commit to ongoing learning and professional development throughout their careers. By staying up-to-date with the latest trends and techniques in dentistry, dental professionals can continue to provide high-quality care to their patients and contribute to the growth and advancement of the field. Furthermore, dental education has also shifted towards a more patient-centered approach. Dental professionals are -Pooja Shah 30| March 2023|www.insightscare.com

34. The 5 Most Influen?al Leaders in Den?stry 2023 Stephen E. Thorne IV Raising the Standards of Dental Care A s someone who came from a family of dentists, Stephen E. Thorne IV learned the ropes of running a dental practice at an early age. After working in his father's practice for a few years, he realized the need for a different approach that focused on providing business support to dentists. This led him to launch Pacific Dental Services (PDS), which has since grown to become a model for dental support organizations across the country. new idea and a vision to create the greatest dental company in America. I launched my first dental practice management contract in Costa Mesa, California, and today, Pacific Dental Services is one of the country's leading dental support organizations with nearly 1,000 supported practices across the nation. What tools and tactics do you think are most effective in supporting dental treatment? What sets you apart from others who are in the profession? In an interview with Insights Care, Stephen talks more about his journey to supporting dentists and dental practices with PDS becoming one of the country's leading dental support organizations with nearly 1,000 supported practices across the nation today. Pacific Dental Services has demonstrated its commitment to competitive growth and clinical excellence by investing significantly in the tools and resources available to our teams of clinicians. PDS-supported dental practices use advanced, proven technologies to provide modern dentistry services that are at the forefront of both oral health and whole-body health care. These clinical treatment tools include the Epic health records system, which integrates a Following are the excerpts from the interview: Briefly tell us about yourself and shed some light on your journey towards forming the company. What led you to venture into dentistry? I come from a family of dentists. My grandfather graduated from Harvard Dental School in 1939, my father and brothers also became dentists. I, however, decided to go the business route. After graduating from University of California, Los Angeles in 1989 with a degree in business economics, I found myself in a tough job market and started working part time at my father's dental practice in Victorville, California. My father asked me to install a computer system into his practice, then asked me to fully computerize his practice. It has been well-documented that oral health has a direct and significant impact on overall health, par?cularly in rela?on to certain chronic diseases. With this in mind, we devoted significant ?me and effort to enabling more extensive collabora?on between the dental and medical fields. Shortly thereafter, I joined my father's practice full time, learning the ins-and-outs of dental practice administration and helping to grow the business. I received my master's in health administration from Chapman University in 1994 and that same year I decided to set out on my own, with a 32| March 2023|www.insightscare.com

36. patient's acute, primary and dental health history into one system. In addition, the practices we support offer CEREC CAD/CAM same-day dental restorations, 3D imaging through cone beam computed tomography (CBCT), digital X-rays, soft tissue diode lasers, salivary diagnostics, and the ® VELscope oral screening system, which aids in the detection of oral cancers. Patients can also benefit from having access to a variety of specialty services under one roof, including oral and maxillofacial surgery, endodontics, periodontics, orthodontics, pediatric dentistry, and dental hygiene. ® What specific R&D operations are you leading at present? Why do you find those essential? Pacific Dental Services has long been a leading investor in advanced, proven technology, which assists our supported clinicians in raising the standard of care for their patients. Whether we create it internally via our PDS Innovations Team or through collaborations with other healthcare pioneers, we are continuously conceptualizing, building and implementing technology and resources that empower oral health providers to elevate their performance and improve the patient experience. We recognize the significance of investing in cutting-edge research and development initiatives to improve patient care and outcomes. Through our investments in R&D companies, we have contributed to the development of revolutionary technologies, such as robotic oral surgery, that improve the precision and accuracy of dental procedures. We have also supported the development of regenerative bioadhesive materials, which have shown promise in enhancing dental implant procedures by promoting tissue regeneration and healing. Additionally, we have invested in assisted intelligence-enabled technology for diagnostic image deciphering and sorting, which empowers clinicians to make more informed treatment decisions, leading to improved patient outcomes. Our commitment to supporting R&D efforts demonstrates our dedication to advancing the field of dentistry and enabling our supported clinicians to deliver exceptional care to patients. What are some of the challenges you've faced when conducting operations and how did you turn them into opportunities for growth? As Pacific Dental Services has continued to expand its nationwide presence, we recognized the need for a more focused and nimble approach to our operations. Growth has not come without challenges. To address the specific needs of local markets, we restructured our company to include 34| March 2023|www.insightscare.com

37. efficient in our operations, providing us with greater agility to adapt to changes in the industry and help our supported clinicians better serve their patients. Share us a few awards/recognitions that may highlight your position in the market. I am proud to share that PDS has received multiple prestigious awards in recognition of our commitment to growth and community engagement. We have been listed on Inc. 5000's Fastest Growing Private Companies list an incredible 14 times, which speaks to our ongoing success and expansion as a business. Additionally, we have received the Civic50 award for the fourth time, a distinction given to the most community-minded companies in Orange County, California. Additionally, we are proud to have been named one of Orange County's "Companies That Care" by the Orange County Business Journal, for the third consecutive year since the award's inception in 2020. These accolades underscore our continued commitment to providing the highest level of patient-centered care while making a positive impact in the communities we serve. What advice would you like to give to budding entrepreneurs and enthusiasts who desire to venture into dentistry? This is the most exciting time in dentistry! If you are looking to enter the dental industry as an entrepreneur, now is an opportune time due to the industry's ongoing evolution and the new technology and innovations that are emerging regularly. But before launching a business, I'd recommend having a deep understanding of the field. You need to know the nuances of the industry, the latest technologies, and the gaps that exist in the market. Research the different segments and specialties of the industry, such as general dentistry, orthodontics, periodontics, endodontics, etc. so you can identify opportunities for growth and development. By understanding the industry and identifying gaps in the market, you can position your company to meet the needs of your customers and create a successful business. more regional leaders who are responsible for overseeing operations in their respective areas and ensuring that our supported dental practices have the resources and support they need to provide exceptional care. By having leaders who are intimately familiar with the unique characteristics of each market, we are more capable of providing the necessary support to our clinical teams. This restructuring has enabled us to be more focused and Learn more at pacificdentalservices.com 35| March 2023|www.insightscare.com