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What are the Best Way to Generate Insurance Leads

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What are the Best Way to Generate Insurance Leads

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  1. Insurance leads generation Best tips and tricks

  2. What is Insurance Leads Generation? • Finding potential leads, attracting them and turning them into clients • Vital to maintain your agency and your career • Possible to get insurance leads with many strategies: networking, social media, email marketing, direct referrals

  3. A. Networking through Social Media and the Internet 1. Setting up an updated website 2. Developing strong social media presence Conducting online seminars 3.

  4. 1. Setting up an updated website • A website represents you and your business • Make sure your users feel like they are interacting with you while visiting the website • Include easy to understand contents such as: blogs, infographics, and videos • Include testimonial and never forget contact details • Make sure your website is SEO friendly

  5. 2. Developing strong social media presence • Social media is the #1 affordable and customizable platform for lead generation • Makes the job easier to cater every demographics • Utilize social media platforms efficiently rather than using many of them

  6. 3. Conducting online seminars • Organize online workshops to connect with your community • Choose topics for the seminars according to your business needs • Guests are your prerogative • Pro tip: Mute your microphone when someone is talking

  7. B. Email Marketing for more sales drive 1. Use email as a strong communication tool 2. Create a compelling and specific subject line Give some personality in the body section 3. Include Call to action (CTA) at the end of every email

  8. 1. Use email as a strong communication tool • The goal is to connect with your leads through email • Make it easy to read and be specific – your readers should understand it well • Motivate the readers to take action • Avoid sounding spammy and sound more professional • Be clear and concise while pitching your sales narrative

  9. 2. Create a compelling and specific subject line • Never use vague or simple subject lines • Avoid using spammy lines such as "Important Notice","Please open immediately", etc. • Be clear, concise and complete your subject line sentence • Make sure to relay to information in your subject to entice your readers to open the email

  10. 3. Give some personality in the body section • Make sure your first sentence hooks the audiences' attention • Give essentialinformation from the get-go • Be professional and give thecritical points in your correspondence for the reader to know And remember to include a Call to Action (CTA) at the end of every email.

  11. C. Introduce direct referrals for your clients • Find ways toask your clients to refer your services to their friends, family, and business associates • To connect you can use emails • Introduce incentives to your clients in exchange of direct referral • You can also use gift cards and baskets

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