Six stages of Digital Marketing Funnel

1. Six stages of Digital Marketing Funnel No matter what type of funnel you are using, the inevitable fact is that customers do not immediately purchase your products for the first time. Even though, the instant purchases known as impulse buys involve a process. The six stages of Digital Marketing funnel are as follows: Have a look! Exposure:Each stage of marketing funnel begins with exposure because customers can't purchase anything until they become aware of your products/services. The digital platform enables you to create awareness and utilise the word of mouth marketing. It provides users to share their views about the brand and provide trust among others. The awareness strategy includes - Search engine optimisation: to get visibility through organic search - Content marketing: share the content - Build a community - Utilise Social media advertising, display advertising, PPC campaign

2. - KPIs to assess and monitor the programs Discovery:When prospective customers find the web platform, all you have to do is to find a way to keep the visitors coming back to your site. Various agents help in recommending visitors to identify suitable products or services after an initial visit. Amazon is the prime example as they recommend books, products related to those viewed by people who bought or view similar books or products. Netflix is another example as it recommends movies based on the ratings you have already seen. You can attract the visitors to sign up for emails or newsletters as they provide opportunities to contact them once they leave the site. Consideration Stage:It has been estimated that people make 75 per cent of the decision to buy before visiting the site or store. Therefore, creating content and sharing that access social media channels helps in making a sale. When the user shares the content, it helps in establishing trust and combat for reviews. For instance, Amazon highlights the reviews posted by verified purchase. Information is the best tool that helps the consideration stage. Include the information that helps in taking the right decision.

3. Make sure you don't hide the price as it is the common piece of information that consumers want to know. Conversion Stage: At information which is necessary to complete the transaction. This is a critical stage. Someone is ready to purchase the product or service. Make sure you also procure referrals from them. You can ask them to share their experience with social networks to make them aware of our brand. Customer relationship Stage:Relationships are considered as the aim of all the transactions. Not all customers want to continue or establish a relationship with you. Relationships depend on the receiving value from each party. Suppose, customers are not getting the desired value while interaction. This clearly means that they did not want a relationship. You must think about the value you can provide to the customer versus being annoying to the customers. Retention Stage:It is less expensive to retain your existing customers. You need to spend more to get new customers. If you will provide value to the customers, they will stay. this stage, utilise the

4. If you will send irrelevant emails and spam their newsfeeds, they will leave. You can start loyalty cards so they come and repurchase the stuff. If they are satisfied with your products, customer retention becomes easy. You can build products that surpass customer expectations. reasonable price and make them available. Gain customer's trust by providing early and hassle-free delivery. Monitoring:Digital marketing optimisation means evaluating the success while infusing more leads into the funnel and pushing more prospective leads down the funnel to make sure they stay in the funnel and do not escape. Reference:https://medium.com/@interimincomemodel/six-stages- of-digital-marketing-funnel-37169387f843 Offer them a