Having piles of clothes but still have no idea of which to wear?

1. Have you decided to upgrade your image, but wondering how to proceed? Does the messy wardrobe in your room drive you mad? Having piles of clothes but still have no idea of which to wear? Going to an interview but worrying about your image? Stop worrying now!

2. About us Our business, Fantasy, is a personal image consulting firm, and we will select the partnership form of business organization. It will provide services like personal image consulting; wardrobe arrangement; clothes and ornaments matching; partner shopping and buying on the customers’ behalf. The firm should appeal to the white-collar workers, college students, and other prospect customers with its lower price and more professional advice.

3. Global environment At broad, image consultant has been a hot career pursuit for decades. It originates in the United States in 1980s. Nowadays, it has become so common that most Americans have their image consultant. So, let’s say, we will just put our focus on the domestic market.

4. Economic environment: It’s understood that when the economic environment is depressed, people will buy less unnecessary service; when the economic environment is booming, people tend to buy more. But our business won’t fall sharply in spite of the depressed economic environment. Highly demanded requires, various levels of prices and professional services contribute to the feasibility under a depressed economic environment. 1.Highly demanded In China, more and more people are putting more emphasizes on their appearance as a result of commercial and international life. Because many people want the advantage of making a unique impression in many areas of their lives, there’s needs for our business. 2. Various levels of prices The prices of our service range from fifty to five thousand yuan, depending on the content of service. That is to say, even college students can afford it.

5. 3. diverse client groups We specialize in meeting the needs of certain client groups: from college graduates to busy white-collars; from ordinary housewives to successful business women. As they have different incomes, those wealthy customers still can afford to our services.

6. Besides, image consulting in China has a promising future. It was reported that AICI (Association of Image Consultants International 图像咨询师国际联合会) had launched the certification examination for Asian candidates in Beijing in June, which is really a monument to Chinese image consulting industry. AICI的一位工作人员很自信地告诉记者，中国的形象顾问行业会随着2008年奥运会而迅速发展壮大，形象师将成为21世纪中国乃至国际上最靓丽和最有价值的职业之一。 In conclusion, our business is feasible because people need it, but the demand may be a little sensitive to the strength of the economy. But we believe that people will also order this service even though there’s financial crisis because once people really want to have a good image, they can use their savings to pay for it.

7. Industry environment • Image consulting is an untapped market in many places in China. • Chinese image consulting industry is extremely short of consulting specialists because few specialists choose to work in this area. What’s worse, it’s generally believed that image consulting specialists are limited to offer service to superstars. • 2. We are different from our competitors because we have several groups of target consumers and we try to launch different promotion mix. • We offer service for certain client groups: politicians, media personalities, corporate trainers, professional speakers, or individuals who are tall, full-figured or petite, for example.  Other image consultants work exclusively with men, women, teens or children. • Therefore, we believe that our business is able to capture a significant portion of the market.

8. Target Market Our business will primarily target on white-collars, college graduates as well as the stylish ladies, but will also attempt to serve anyone who wants to be fashionable or needs our help. We will provide services such as individual image analysis and design; wardrobe arrangement; clothing coordination and so on. Besides, we also offer partner shopping(陪购）and buy on behalf(代购） which can meet the dire need of busy working people. As image consultants becoming more and more popular, we are sure that our business will adapt to the market well, and will expand gradually.

10. Service Characteristics 1.Lower level of prices According the types of service and the amount of time our customers choose, the prices of our service varies. But generally, our price level is lower than many of our competitors. 2.More professional consultants Our consultants have the qualifications of AICI, CIP(Certified Image Professional) (国际认证专业形象顾问）so our service can be more professional and convincing. 3.Wider range of service We offer services not only individual image analysis and design but alsowardrobe arrangement; clothing coordination; accompanied shopping and buying on customers’ behalf.Our customers can choose one or several kinds or all of the service so we can meet various needs of our customers. 4.More humanizing We have a customers yellow pages, and when old customers don’t contact us for quite a long time, we can call and ask if they need our service.

11. Pricing The prices of our service range from fifty to five thousand Yuan, depending on the content of service and the client groups. For college graduates, we offer a lower set of prices. Clothing coordination: 30Yuan/set Accompanied shopping: 70Yuan/hour; Wardrobe arrangement: 90Yuan/hour; Individual image analysis and design: 600Yuan/once Buying on customers’ behalf: Apart from the cost of commodities and transportation expenses, our customers should pay: 20Yuan(the cost of commodities ≤400Yuan) 5%(3% for the VIPs) of the commodity costs (the cost of commodities>400Yuan) as service charge.

12. The prices of our service range from fifty to five thousand Yuan, depending on the content of service and the client groups. For other customers , the prices are as follow. Clothing coordination: 30Yuan/set Accompanied shopping:100Yuan/hour; Wardrobe arrangement: 150Yuan/hour; Individual image analysis and design: 800Yuan/once Buying on customers’ behalf: Apart from the cost of commodities and transportation expenses, our customers should pay: 20Yuan(the cost of commodities ≤400Yuan) 5%(3% for the VIPs) of the commodity costs (the cost of commodities>400Yuan) as service charge.

13. Promotion Flyers Sending out flyers on the busy streets. Website We’ll design our own website. On the website, people can have the detailed information about our firm, our staff and the latest activities. Besides, we put some dressing tips and image design courses on the website so our coustomers can learn something from it. On-the-spot display We will set up a stage and attract the passerby to be our models. Our image consultant can help them get their style improved or changed. Besides, on the stage, our consultants will should the people how to arrangement their wardrobe and match their clothes. So people can experience our service in person. Lottery draw When holidays come, we will have lotteries for the customers who have purchase our service. For the first prize(one person), we offer a two-hour accompanied shopping for free; for the second prize(two persons), we offer an one-hour wardrobe arrangemenf for free; for the third prize(three persons), we offer a discount of 10% off for the service they order next time. VIP Our customers can pay 699Yuan to buy a VIP card so that they can have 10% off everytime they consume our service.

14. Summary Our firm, Fantasy, specializes in image consulting, offering services such as individual image analysis and design; wardrobe arrangement; clothing coordination; accompanied shopping and buying on customers’ behalf. Image consulting is considered as a sunrise industry in China, therefore, we have a promising prospect in the market. What’s more, we offer a lower price level and a wider range of services, which would be easily accepted. Furthermore, our various promotions(on-the-spot displays, flyers, website, lotteries) can be appealing to prospects.

15. THANK YOU FOR YOUR ATTENTION!