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LOCATION-BASED SERVICES

LOCATION-BASED SERVICES. Presented by Alan Reiter President, Wireless Internet & Mobile Computing reiter@wirelessinternet.com 301-715-3678. LOCATION-BASED SERVICES. Paradise or panopticon: Location’s fuzzy future

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LOCATION-BASED SERVICES

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  1. LOCATION-BASED SERVICES Presented by Alan Reiter President, Wireless Internet & Mobile Computing reiter@wirelessinternet.com 301-715-3678

  2. LOCATION-BASED SERVICES • Paradise or panopticon: Location’s fuzzy future • Are we headed towards a paradise where no containers and packages will be misplaced and no children and adults will be lost?  A world where location-based products and services will available almost instantaneously via heads-up display eyeglasses and augmented reality?  Or is the future a terrifying panopticon where no one is safe from spying by governments, businesses, friends, and families – and you can't opt out?

  3. NEW TECHNOLOGIES FOSTER LOCATION • Combining satellite systems for more accurate positioning • GPS, GLONASS, Galileo • Location’s more than satellites • ABI Research: “Alternative positioning” to generate more than $2.5 billion by 2015 • GPS chipsets are cheap, but other devices could use cheaperlocation • Cameras, portable game players, feature phones

  4. INDOOR + OUTDOOR TRACKING • Kidspotter uses GPS outdoors and WiFi/RFID tag, Zigbee indoors • SMS activates unit • Set predefined zone • Displays “trail” of user locations

  5. NEW TECHNOLOGIES FOSTER LOCATION • Google Hotpot using NFC • Indoor sensors

  6. TRACKING FIREFIGHTERS INDOORS • Department of Homeland Security project: Geospatial Location Accountability and Navigation System for Emergency Responders (GLANSER) • Locating firefighters withinbuildings • Ultrawideband, RFID, ad-hoc networks, cellular accelerometers

  7. TRACKING CHILDREN • Zoombak A-GPS (GPS, cellular) • 2.87” x 1.69” x 0.82”, 2.5 ounces • “Safety zones” • $99.99 device + subscription • On-demand and periodic automatic updates • Six-month prepaid: $69.99 • One-year prepaid: $155.88 • Two-year prepaid: $239.76 • Lifetime: $399.99

  8. TRACKING PETS • Garmin GPS collar + handheld unit • PawTrax PAT micro • GPS + GSM SMS • $263

  9. EBAY AUGMENTED REALITY • Mataio’s Junaio augmented reality app • Junaio for eBay • View items for sale,including opening Weblisting • Filter items byproduct, distance • View on map or lists • Privacy concerns

  10. CHECK IN ANYWHERE

  11. NO CHECK-IN REQUIRED • Shopkick automatically determines when user is inside a store • Working with Best Buy,Macy’s, American Eagle,Target, and more • Kickbucks for walking into store or scanning items • Store gift cards, restaurantvouchers, Facebook Credit,donate to charities • For iPhone and Android

  12. PACKAGE LOCATION • FedEx senseaware • Track location, temperature, exposure to light, when opened • Cellular + GPS

  13. SOFTWARE ACTIONS BASED ON LOCATION • Phone changes screens based on location • Home, work, office, driving, bicycling • Phone initiates actions based on location • Changes heat/air conditioning • Predictive analytics: Recommendationsbased on time, location, preferences • Magitti

  14. PREDICTIVE ANALYTICS,BEHAVIORAL ANALYSIS • Foursquare working on recommendation engine, including recommendations with more weight by “experts” who check into specific locations (e.g., steak restaurants) • Possibly proactively recommend places as user is passing by • Cookies track yourWeb activity forpredictive analytics

  15. GOOGLE’S ‘LOCATION IN CONTEXT’ • Information without searching/asking for it, based on your life • Based on your location, preferences, friends, etc. • Example: A restaurant menu displays the dishes your friends like

  16. PANOPTICON OR PARADISE? • Location technology is too cheap and too valuable not to use for and in everything • We will easily meet new people • People and objects will rarely get lost • Accurate location will spark “mind reader” proactive software actions and recommendations • Life will be a paradise

  17. PANOPTICON OR PARADISE? • Everyone’s a spy: Governments, companies,individuals • Personal and business privacy will be an ancient concept • There won’t be anywhere to get away • The Location Wars begin • Life will be a panopticon

  18. THANK YOU! Alan Reiter reiter@wirelessinternet.com

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