1 / 18

Community relations

Community relations. Although sports media relations generally publicizes what happens on the field, community relations communicates what happens off the field.

isabelv
Download Presentation

Community relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Community relations

  2. Although sports media relations generally publicizes what happens on the field, community relations communicates what happens off the field.

  3. Community relations may be defined as organizational activity designed to foster desirable relationships between the sport organization and the communities in which it is either located or has strategic interests. • Related to corporate social responsibility (an organization’s discretionary practices that positively effect its community (Freitag, 2008).

  4. Some community relations options • Speakers’ bureau • Charitable programs (toy drives, collect canned food, cancer walks) • Volunteerism (visit children in hospital, retirement homes, schools) • Monetary donations • In-kind donations (tickets, etc.) • Youth camps and clinics; autography sessions • Special “days” at events

  5. Goals of sport community relations • Build public awareness • Generate favor with fans and students at school • Increase community and team morale • Contribute to community’s well-being • Reach publics not targeted by traditional PR activities • Get media attention (esp. if teams not getting traditional attention because of mediocre record, etc.)

  6. Event at the pro level

  7. At college level keep in mind, most student-athletes are happy to be part of your school’s community- relations efforts, the demands on their time are extreme. Don’t over schedule them.

  8. And we come back to writing: That means you have to let media know of opportunities to cover this

  9. What might reporters want to know?

  10. Promotions

  11. Keep media in mind when writing these

  12. And Write up compelling stories:

  13. Or write up previews:

More Related