Physicist Marketing Strategy

1. PhysicistMarketing Strategy Bijoy G Chatterjee National Semiconductor Corporation 408-721-2875 bijoy@nsc.com

2. Best buy Innovation team member Captures requirements Applies Laws Explains how systems work of Physics Creates practical abstractions Utilizes Numerical methods and Software engineering

3. A TRW Laboratory Sunnyvale, CA 1980-1995 Primary focus Surveillance systems 150 Engineers 50 PhDs 6 Physicists Mostly acquired from SLAC Shooting down missiles Powering electronics from a distance Communicating without detection Listening across the road Detecting environmental anomalies Stealth

4. National Semiconductor Corporation PowerWise Analog Semiconductor products 7000 employees US$2 Billion per year Efficient power management Signal acquisition & transmission Human systems interface Medical imaging Industrial systems & control Modeling and abstraction Thermal transients ESD mitigation

5. Product in demand Curious about systems Teaches how systems work A trusted team member Knows Laws of Physics Creates usable abstractions Proficient in Numerical methods and Software engineering