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6 Tips to Lead a Successful E-mail Marketing Campaign

Over the past decade, the digital platform has achieved immense prominence as a marketing tool. Of all the instruments, E-mail Marketing has gathered quite some buzz around it. E-mail marketing is more effective than most other instruments to reach customers today so here are some proven tips to run your email campaign successful.

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6 Tips to Lead a Successful E-mail Marketing Campaign

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  1. 6 Tips to Lead a SuccessfulE-mail Marketing Campaign DIGITAL UPSTARTS

  2. INTRODUCTION • E-Mail marketing refers to the process of sending a commercial message to current or potential customers via an E-Mail. • 2 main types of E-Mails: (A) Transactional E-mail is one that is automatically generated by an action a user has taken in the app or on the website. Examples include Purchase order, Order status, Receipts, etc. (B) Direct E-mailis the one that is promotional in nature. Examples include Newsletters, Special offers, Discounts, etc

  3. #1 Personalize Your E-mails Prudently • Addressing the recipient by his/her first name can generate undesirable outcomes. • Familiarity with the subscriber has to be earned. • Increasing cases of Phishing, Identity Theft, Credit Card Fraud, etc. have made people cautious of E-mails that greet them personally. • Important to send E-Mails that recognize the individuality of the subscriber. • Eg: E-Mails referring to past purchase and suggesting related products. • Far greater concern is reflected in sending E-Mails that are particular to a recipient's needs.

  4. #2 Seal The Deal With The Subject Line • The subject line has an immense influence on the reader. • People have no taste for plain, long texts. • An E-Mail with a subject line of more than 60-70 characters probably ends up in the spam folder. It is referred to as the ‘Dead Zone’ by the marketers. • A short, crafty subject line has a fair chance of increasing the open rate.

  5. #3 Keep It Curt & Amiable • An E-Mail with short & well formatted content keeps the subscriber engaged. • It should convey only the relevant information; not more & not less. • Studies suggest that the content should not be more than 500 words.  • Bullet points or pictures can be used for better explanation rather than paragraphs.

  6. #4 Optimize Your E-mails With A/B Testing • A/B testing refers to creating several variations of either the subject line or content or any other variable of the E-mail. • A single, isolated variable is to be tested at a time. • Testing can be done manually or with the help of tools. • Variables such ascontent, subject line or call-to-action button can be tested to the analyze the performance. • The results of these tests can be used to further improvise the E-Mails.

  7. #5 Ensure That E-mails Are Mobile-Friendly • People have their E-Mail accounts synced with their mobiles. • Essential to design the E-Mails responsively so as to make them look clear and appealing on all the platforms. • E-Mails can be converted to a one column template for an easy mobile fix. • Font sizes should be increased for enhanced readability.

  8. #6 Spamming Is Your Biggest Foe • If flagged as spam, the E-Mails will never make it to the inbox. • Legislation of special E-Mail marketing laws in countries such as Australia, Canada and USA. • To avoid any legal problems it is necessary to: • Ensure that the recipient has opted to receive the E-Mail. • Look out for the frequency of dispatching E-Mails. • Have a specific purpose of sending an E-Mail. • Avoid using all caps, too many exclamation marks and over-exaggerating phrases.

  9. CONCLUSION • E-Mail – one of the most cost effective and time saving instruments for digital marketing. • Allows real-time marketing to reach the right customer at the right time. • Easy to evaluate the success of the campaign with the help ofweb analytics. • Relatively higher rate of ROI with minimum efforts than other media of marketing.

  10. Digital Upstarts|www.digitalupstarts.com Contact: +91-9898580622|+91-8000257332 Mail: info@digitalupstarts.com

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