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Source: BBM Infosys, Qc fr, Fall08 (Aug. 25 to Dec. 21 2008)

A Music Network that Goes Beyond Videos. Slightly more Women than Men (Base: A18+). ADULTS 18-49 SHOW AN INTEREST IN MUSIMAX’S PROGRAM LINE-UP Hours tuned have increased by 16.7% compared to last fall.

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Source: BBM Infosys, Qc fr, Fall08 (Aug. 25 to Dec. 21 2008)

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  1. A Music Network that Goes Beyond Videos Slightly more Women than Men (Base: A18+) ADULTS 18-49 SHOW AN INTEREST IN MUSIMAX’S PROGRAM LINE-UP Hours tuned have increased by 16.7% compared to last fall More connected than ever to it’s audience, MusiMax offers contemporary musical choices sure to please all. From James Blunt to Madonna without forgetting about local talent such as Pierre Lapointe and Ariane Moffat, MusiMax’s music videos and concerts make us dance, dream or simply smile. Beyond music videos, MusiMax delivers entertainment news, behind the scenes secrets and all the Hollywood glamour! Buyable Market Share Audience Composition of Various Target Groups (Base: A18+) * Average Weekly Reach * Conventionals W18-49 W25-54 Source: BBM Infosys, Qc fr, Fall08 (Aug. 25 to Dec. 21 2008) * Conventionals: TVA, SRC, TQS, Télé-Qc

  2. A Music Network that Goes Beyond Videos Top 10 Programs (Winter-Spring)* * Based on Winter-Spring 2009 audience estimates Program Highlights Génération 2000 After having explored the 1960s, 70s, 80s and 90s, MusiMax joins the new millennium and looks back at the first decade of the 21st century in terms of society, music, sports, politics and culture. Though mainly based on archive footage, this documentary series also features a team of contributors who will analyze the major events of the last few years. All this will be punctuated with videos marking the era’s biggest and most original hits. Musicographie québécoise – nouveauté! Musicographie continues to widen its scope! Not only does it look back on your favorite artists’ careers, but it also explores every facet of the music industry as a whole. w w w . a s t r a l m e d i a t v p l u s . c o m

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