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AT&T

AT&T. Al Davison Lin Zheng Joe Willey Wei Jia. In the Beginning. In the Beginning. Anti-trust suit (1949 –56) AT&T agrees to restrict its activities to the regulated business of the national telephone system and government work.

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AT&T

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  1. AT&T Al Davison Lin Zheng Joe Willey Wei Jia

  2. In the Beginning

  3. In the Beginning • Anti-trust suit (1949 –56) AT&T agrees to restrict its activities to the regulated business of the national telephone system and government work. • U.S. vs. AT&T (1974 – 1982) divests wholly owned Bell operating companies that provided local exchange service. • January 1, 1984 AT&T goes from $149.5 billion to $34 billion in assets; 1,009,000 to 373,000 employees. Famous Bell logo and name changes to a stylized globe and "AT&T."

  4. In the Beginning • AT&T's market share falls from over ninety percent in 1984 to around fifty percent in 1996. • Competitive pressure, new technologies (primarily fiber optic transmission) result in prices dropping by an average of forty percent by the end of the 1980s.

  5. In the Beginning • Volume explodes! Average calls per day: • 1984: 37.5 million  1989: 105.9 million  1999: 270 million. • 1991: Acquired NCR as communications and computing converged. • 1994: Acquired McCaw Cellular and established AT&T in wireless telecommunications.

  6. Business Strategy • Household side • Calling plans, including local, long-distance and wireless plans can be purchased online. • With AT&T WorldNet Service, the fastest log-on times and the highest dial-up speed connections can be obtained

  7. Business Strategy • Household side • AT&T Online Customer Service • Sort your calls by category to view your bill the way you want • Click on a number to see who you called • Add to or change your AT&T Calling Plans and Services • Get answers to your questions • Set a variety of useful account preferences

  8. Business Strategy • Business side • Professional Services • e-Business Solutions • High Availability Network and Storage Solutions • Networking Solutions • Online Consultant • Web Hosting

  9. Market Conditions • Regulations • Federal Trade Commission • Federal Communications Commission • Wireless • Competition • Standardization

  10. Market Conditions • Long distance • Regulation • Competition • Cable • Bundling of services creates competition on multiple fronts

  11. Market Conditions

  12. The Future • AT&T Broadband High-Speed Cable Internet A fast and flexible cable Internet service you personalize for your business needs • AT&T Broadband Digital Phone Service      Customize phone services and solutions include a wide selection of convenient features and the flexibility to have as many lines as you need. • AT&T Broadband Digital Cable TV &Music       Enjoy valuable business and financial new, engaging entertainment and exciting sports channels-all with digital technology’s clear picture and sound.

  13. What’s Next?

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