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THE DECADE of MOBILE

THE DECADE of MOBILE. This used to be the centre of our world. Now It’s This . CLOUD COMPUTING CHANGES EVERYTHING. CLOUD COMPUTING CHANGES EVERYTHING. CLOUD COMPUTING CHANGES EVERYTHING. Arthur C. Clarke . “ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC”.

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THE DECADE of MOBILE

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  1. THE DECADE of MOBILE

  2. This used to be the centre of our world

  3. Now It’s This

  4. CLOUD COMPUTING CHANGES EVERYTHING

  5. CLOUD COMPUTING CHANGES EVERYTHING

  6. CLOUD COMPUTING CHANGES EVERYTHING

  7. Arthur C. Clarke “ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC”

  8. Morgan Stanley believe each computing cycle is 10 times bigger than the last So mobile web is potentially 10 times bigger than the PC internet

  9. The iPhone changed everything

  10. Comscore data shows that mobile is mass market Product: MobiLens Data: Three month average ending January 10 Country: UK- N= 15,824 Higher on chart = more female Further to right = older Size of bubbles = # of users

  11. c70% of sales are Smartphones

  12. THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS

  13. THE FIXED WEB WILL SOON SEEM EQUALLY ODD

  14. “The new rule. Mobile First” Eric Schmidt –Google

  15. “We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company," Tim Cook – COO Apple

  16. Facebook have 350mmobile users & talk of reaching billions…

  17. F8 - Mobile & Social merge

  18. FUTURE. NOW

  19. 15% of all US searches are mobile “Mobile users are more prone to take immediate action. People searching on mobile have a higher intent. The time between intent and action has been narrowed.”

  20. 80% of brand sites are closed to mobile browsers

  21. The opportunity; $50 billion

  22. IT’S TIME TO EXPERIMENT simon@addictivemobile.com mobilefix@addictivemobile.com @addictivemobile

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