Digital marketing Sydney

1. 3 SEO Tips to securely Make Your Old Content Fresh Again Some websites update articles (or just date stamps) to make their content look fresh to urge more clicks. Learn its SEO benefits and consequences here. Fresh content still is a powerful currency when it involves search. We here also use the same technique. As Simran IT Services is the leading Digital Marketing Agency Sydney that provides best services for digital marketing. Ever since Google’s Freshness update, the newer and relevant your content is, the higher its chances to rank in SERPs. Will Changing Article Dates Impact Your SEO Negatively? When we’re talking about changing dates, we'd like to be aware of two specific types for date update: ● Changing the dates on the page itself. ● Changing the date within the sitemap. Regarding the sitemaps, however, Google’s sitemap guide states that a page’s value has got to be represented accurately. Otherwise, Google will simply stop reading it.

2. 1. Use an equivalent URL But Refresh the Date The most common strategy you’ll see is to feature even more value to posts that were proven to be top performers. Typically you are doing this either by supplementing the article’s original publication date with a “last updated” date or an updated date beneath it. Simran IT Services uses this strategy, so we reached out to find out what makes this strategy so effective. Also remember you don’t need to write that the article’s been updated whenever you adjust every little thing, and it won’t affect your SEO even for the regularly updated articles. 2. Add Live Updates to one Page Another strategy that’s been gaining steam in recent years is to publish news because it happens, by updating one page with live coverage. On these pages, you will typically time stamp each new entry as you post them on any platform. For example, inspect how a press agency covers urgent developments, like spreading wildfires. 3. Create New Pages From Scratch & Use Redirects Say you've got three outdated pages, and every one of them might be put together to completely cover one topic. Those pages might even be performing well, so you don’t necessarily want to urge to obviate the juice they’re supplying you with . What you would possibly want to try to do then is to make one page combining the knowledge from the three pages. Thoroughly researched and updated, forming one single “ultimate” page covering your topic from all angles. You then use redirects in order that people clicking on your well-performing outdated pages would instead attend your new and improved all-in-one page. Don’t forget to supply your new page the social media support, and include it into your link building campaigns.

3. Conclusion My own preference isn't to vary article dates. But naturally, the trail you select is up to you. No matter which strategy you select , you would like to recollect that not every article is worth updating. Use social media to inform your users that you’ve updated your content, and actively engage with them through social media and your comments section to stay them curious about your update. That’s the simplest thanks to ensure your content stays fresh.