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Fall 2010 Fashion prediction

Fall 2010 Fashion prediction. Lisa Moniz. Target market. Target market: Gender: Women Age: Adult 26-35 Degree – Educated Career – from bank executive to corporate Income level $ 95,000 –$ 111,000. Customer profile. Professional Volunteers Member of the chamber Avid skier Surfs

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Fall 2010 Fashion prediction

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  1. Fall 2010 Fashionprediction Lisa Moniz

  2. Target market • Target market: • Gender: Women • Age: Adult 26-35 • Degree – Educated • Career – from bank executive to corporate • Income level $ 95,000 –$ 111,000

  3. Customer profile • Professional • Volunteers • Member of the chamber • Avid skier • Surfs • Ecology conscience • Women

  4. Era -1950’s - 1980’s - 2010

  5. Fashion cycle Rise early adapter early/late decline obsolescence Boutiques/ Intro Nieman’s/Saks Macys Walmart Offprice

  6. Sales Store graph

  7. Pantone color chart fall 2010

  8. Fall look 2010

  9. References: Books : Elaine Stone Infashion Fun Fame Fortune 2008 Fairchild Publications,Inc. New York Web Sites http://www.valuebasedmanagement.net/methods_product_life_cycle.html May 6, 2010 http://www.irispancy.com/news/581/2009-9/2009925154427_1514.htm May 2,2010 http://issuu.com/mudpie/docs/trend_magazine_ss11 May 2, 2010 Lucire http://www.lucire.com/2009/0711fe0.shtml May 5, 2010 All about fashion trends http://www.ramptostore.com/2011-fashion-trends/ May 5,2010 http://www.articlealley.com/article_1459346_34.html Interview with buyer; Jennifer Trivett

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