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ALLIANCE FOR CHEMICAL AWARENESS Communications Committee

Mission of the Communications Committee:. To create, portray and maintain the Alliance's identity to the outside worldTo develop and implement a framework for communicating the results of the HPV screening risk characterizations. www.chemicalawareness.org. . External Identity Creation and Maintenance - Activities to Date:.

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ALLIANCE FOR CHEMICAL AWARENESS Communications Committee

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    1. ALLIANCE FOR CHEMICAL AWARENESS Communications Committee May 12, 2000

    2. Mission of the Communications Committee: To create, portray and maintain the Alliance’s identity to the outside world To develop and implement a framework for communicating the results of the HPV screening risk characterizations

    3. External Identity Creation and Maintenance - Activities to Date: Led a process to name the ACA Issued a press release announcing ACA’s formation Hosted a press briefing breakfast Engaged external communications consultant Developed press briefing packets Launched web site Established 800# answering service

    4. Supporting participation in the American Chemistry Council Exposure Conference Supporting participation at the WRI Annual Conference Developing outreach materials for non-ACA HPV testing participants Inoculating consumer media for forthcoming HPV data releases External Identity Creation and Maintenance - Future Activities:

    5. Communication of HPV Risk Characterization Outcomes - Activities to Date: Initiated a communications planning process for HPV Defined success under various risk characterization outcomes Identified key audiences Identified anticipated audience issues Developed responsive messages Developed a draft report template for HPV risk characterization screening reports

    6. Complete communications planning process for HPV Identify appropriate channels for HPV messages Formalize output of the process Develop a risk communications “Tool Kit” Background information on HPV Draft talking points for HPV risk characterizations Generic HPV risk characterization reporting templates Framework of audiences, issues, messages and communications channels for the various HPV risk characterization outcomes Frequently asked questions Communication of HPV Risk Characterization Outcomes - Future Activities:

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