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GSU Admissions: Social Media Strategy. By: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey . Introduction. Geographically diverse applicant pool using social media and SEO Pounce the Panther on social media platforms

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Gsu admissions social media strategy

GSU Admissions:

Social Media Strategy

By: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey


Introduction
Introduction

  • Geographically diverse applicant pool using social media and SEO

  • Pounce the Panther on social media platforms

    • Facebook, Twitter, Instagram, LinkedIn, and Youtube

  • Partnerships with area businesses


Pounce the panther
Pounce the Panther

  • Expand Georgia State’s identity

    • Making Pounce the mascot synonymous with Georgia State

  • Non-intrusive, relatable method of connecting with students

  • Targeted to daily student lifestyle

  • Atlanta activities near Georgia State


Social network statistics
Social Network Statistics

Source: Pew Research Study for Internet and American Life




Twitter
Twitter

  • Multiple GSU-affiliated pages, overload of information

  • Very few specifically tailored for upcoming freshman.

  • #GSU17 one of two freshman-oriented pages:

    • unreliable

    • limited relevance

    • irrelevant contests


Twitter1
Twitter

  • GSU_Incept only other freshman page:

    • Student orientation page has potential to attract upcoming freshman

    • vague & awkward description

    • “incept” uncommon term, not relatable to high school students

    • not often linked to other GSU pages


#GSU

  • Hashtag war between Georgia Southern & Georgia State:

  • Clarifications:

    • #GAstate

    • #georgiastate

    • #PantherPride

    • #gsupanthers


Instagram
Instagram

Popular for athletic & school spirit:

#GSU

#AllBlueAllin

#PantherPride


Instagram1
Instagram

#ATL

#Atlanta

#citylife


Instagram2
Instagram

#georgiastate #PantherPride #gsuaccepted


Admissions
Admissions

  • Instagram & Twitter reveal students’ desire to share acceptance letters, but are unsure of what to post

  • Awkward angles & cropped screenshots in order to show both GSU logo and name of accepted student

  • Solution:

    • Pounce featured on acceptance letters AND emails holding sign saying, “Congratulations, (student name)!”

      • easily shareable, adds personalization, enforces Panther identity

      • Include prompt to download Georgia State app and information/links to social media outlets


Youtube
YouTube

  • Social Media levels the playing field

  • Youth Live Online, A Lot:

    • Time Spent: 59% smartphones, 70% laptops

  • 53% of youth explore brands with Social Media

  • Over 900MM YouTube visits last week

    Sources: Hitwise, Ad Age, Mashable


Youtube the organic search
YouTube - The Organic Search


Youtube current admissions channel
YouTube - Current Admissions Channel


Youtube channel inspiration guide
YouTube - Channel Inspiration Guide


Youtube channel blueprint
YouTube - Channel Blueprint

  • University of Chicago – Admissions channel

  • Content: Current, Cool, Edgy, Young

  • Student-Driven

  • Short, Defining Videos


Youtube pounce
YouTube - Pounce

  • One channel, interchangeable content

    • Admissions channel, ‘Pounce’ content

  • Pounce drives traffic

  • Videos easily cross other platforms

  • Video Content:

    • Twitter: Current Events, Admissions Advice

    • Facebook: Vlogs, Admissions advice

    • LinkedIn: Alumni, Faculty, Guest Speakers



Facebook1
Facebook

  • Create Pounce character page to facilitate communications with prospective students and their parents

  • 50/50 content

  • Hootsuite used to facilitate sharing of content across social media platforms

    **Sources, Pew Research center, www.mashable.com


Linkedin
LinkedIn

  • Audience focused strategy

    • Parents & career-driven students

  • Showcases future career possibilities and employers


Linkedin1
LinkedIn

  • “Professional Pounce”

    • interview and resume tips, etc.

  • Videos posted to LinkedIn page

    • “Undecided” video series

      • Prominent alumni and recent graduates

      • Variety of majors featured



Seo international
SEO & International

  • Strategy to recruit more out-of-state and international students

    • Improve results containing keyword “Atlanta”

  • Interesting facts about Atlanta to attract international students:

    • Metro Atlanta offers an exceptionally high quality of life at a comparatively low cost

    • Atlanta is The Best City For New College Grads In 2013

    • Atlanta ranks among the 10 Best Cities For Young Entrepreneurs

      Source:http://www.metroatlantachamber.com


Mobile app
Mobile App

•Increase promotion of the app

•Push notifications to re-engage users

•A/B testing to evaluate effectiveness

•Create Social Media Hub, that includes all social media links in a single menu


Business partnerships
Business Partnerships

  • Pounce-focused business partnerships

    • lifestyle, potential career/internship, and tourism

  • Lifestyle:

    • Photos of Pounce at establishments and tagging location

  • Career:

    • Students remaining in Atlanta post-graduation

    • Alumni videos, business highlights

  • Tourism:

    • Photos, links, and factoids about local attractions



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