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Real estate social media is here…

Business P LA N. Real estate social media is here…. BROKER. BUILDER. END USER. Successful Platforms that Help Taking Decisions…. Who’s helping in Decision Making…. What’s at RISK… A Bad Vacation Wrong Cellphone Bad Meal. Person can loose Life’s savings… Peace of

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Real estate social media is here…

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  1. Business PLAN Real estate social media is here… BROKER BUILDER END USER

  2. Successful Platforms that Help Taking Decisions… Who’s helping in Decision Making… • What’s at RISK… • A Bad Vacation • Wrong Cellphone • Bad Meal Person can loose Life’s savings… Peace of Mind… A lot is at stake when you invest in Real Estate as an Investor or an End User… What's the need for such a Platform… 01

  3. For property search and listings, multiple players exist magicbricks.com 99acres.com CommonFloor Housing.com Makaan.com For decision making and 360Oconnect NO ONE EXISTS PropTalkies is a platform which helps decision making by providing a 360O connect between brokers, builders, investors and end users. It provides.. End User Rating Real Time Chat Room Project’s Demand Supply Dashboard Investor Rating Window for builders and brokers to connect with customers Discussion Forums Statistical Ranking Listing and Requirements 02

  4. Vision and mission Our Vision is to create a transparent environment between Real Estate Stakeholders Our mission is to change the current unorganized nature of Indian Real Estate industry and bring the real estate stake holders on a common platform to communicate • SINGLE • TRANPARENT • PLATFORM • INVESTORS • ENDUSERS • BUILDERS • AGENTS • Projects 03

  5. INDIAn ONLINE MARKET TREND • India is world’s 3rd Largest Online Population after US and China • 2nd Largest Online Population in APAC • India’s Online Population Skews Significantly Younger Than Other BRIC Countries with 75% Under the Age of 35 • Fastest Growing Web Categories in India • Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users 7,221 Rest of APAC, 13.5% 55+ 3.0% Apparel 85% 13,390 7,339 Southeast Asia 9.6% 45-54 6.0% Shopping 52% 11,141 24,278 48% Blogs Total Unique Visitors (000) 35,906 Japan 11.4% 35-44 16.0% Mar-12 Mar-13 8,109 Financial Advice 43% 11,571 India 11.5% 25-34 39.0% Blogs Have Seen High Growth in India Over Past Year World Wide 53% China 28% Source: China 54.0% Russia 46% 15-24 36.0% India 49% Brazil 83% Reach of Blogs Mar 13 % of Population 04

  6. Potential In Real Estate Online Space Visiting To Real Estate Sites Still Has Room For Growth Average Time Spent is 16.9 Minutes Per Visitor Indian Real Estate Online Penetration v/s Rest of the World Worldwide 18% 27.8 Average Time Spent on Real Estate Category (Minutes) China 17.4 19% India 16.9 8% Reach of Real Estate Category Russia 15.3 17% Brazil 16.6 14% Indian Real Estate Penetration with Current Players 1809 19.3 Magicbricks 1391 15.8 99Acres 846 5.9 Common floor Unique Visitors (000) 618 9.6 India Property Minutes Per Visitor 551 7.5 Sulekha Property 383 9.5 Makaan 382 10.8 Sulekha Rentals 05

  7. Competitive analysis Property Rating By Users Property Review By Users Property Ranking For Decision Making Social Media Real Time Chat Room Discussion Forums Post Listings Post Requirements Area Level Rating By Users Community Commercial Property Map Based Search Social Media 99Acres Magicbrics India property Commonfloor Housing Prop Talkies Complete functionality Not Supported Partially supported Future Road-map 06

  8. Journey so far and road ahead • 2014 • 2014 Expenses Heads Sum of Expenses Up to May 2014 Administrative Expenses INR 194,500 Development Salaries INR 953,000 Infrastructure INR 40,00 Online Marketing INR 2,328,680 PR INR 200,000 Reserves INR 1,091,100 Grand Total INR 14,976,640 PT signed up Digital Marketing Agency- AGL360 for SEO and SMO Activities. PropTalkies Development started PropTalkies was officially launched in November 2013. First Phase Development successfully completed and self funded by the Group PropTalkies is a ZERO DEBT Organization. It has been full funded by Promoters. • 2014 March 2014 SEO started to get organic traffic on the site. • 2013 • 2013 • nov • 2012 • Started with a Dream to create The Preferred Platform for any Real Estate Activity in present scenario • Very well received on SMO Platform. • Current Day ASK for next 34 Months • Impact started showing up from April 2014. There is significant Organic Traffic started from SEO. • First Global Real • Estate Social Media • Platform • 43000 Properties • 4300 builders • 9 cities • Current Day- Expenses so far INR 14,976,540/ USD 250 K (Approx.) 07

  9. Future road-map (sales) • Sales Offices • In Metro Cities • Hiring Right • Sales Talent • Set-up Right • Processes For • Communication Sales Road-Map Sales Offices • NCR • MUM • (Apr 2015) • PNQ • (Aug 2015) • AHM • (Dec 2015) • BLR • (Dec 2014) • MAA • (Jun 2015) • HYD • (Oct 2015) • KOL • (Feb 2016) 08

  10. Future road-map (marketing) • Editorials • PropTalkies Branding Ads Digital Print • Billboard • Digital Out of Home • Transport Ads • Highly focused on SEO • SMO • Display Ads1 Out of Home Marketing 360o Events • Radio • Television Broadcast • Property Fairs • Property Conclaves 09

  11. Future road-map (Product Development) Mobile & Tablet Share grows to 14.2% Mobile + Tab most preferred choice of access. Blog and Music increasingly accessed “on the go” 100% 24% 95% 26% 12% 66% 13% 60% 14.2% 90% 85% 76% 74% 80% 40% 33% 75% EntertainmentMusic Feb-13 Mar-13 Car Rental Blogs Jan-13 Weather WEB Mobile WEB Mobile Private Chat Messenger On The Go Listing &Requirements Property Chat Rooms PropTalkies Functional App Community Social Connect • Portal • Road-map On The Go Listing &Requirements Private Chat Messenger Property Chat Rooms • Focus will be on Mobility PropTalkies Functional App Community Social Connect 10

  12. Cash Flow Projections Cash Flow Projections BY sector Quarter ON Quarter Expenses $700 K 10K Expenses Distribution By Sector 47.5K $650 K 13K 9K 12K 11K $600 K 56K 11K 5% Development 32.5K 7.5K 2% Support 42K 47.5K 42K 42K $550 K 48% Sales 27.5K 56K 71K 56K $500 K 10% Infrastructure 56K 71K 71K $450 K 57.5K 7K 82.5K 132K 19K 342K $400 K 155K 56K $350 K 320K 6.5K $300 K 342K 13K $250 K 52K 412K 255K $200 K 394K 4K 356K 11.5K $150 K 314K 162K 251K 35% Marketing 48K $100 K 188K 65K 139K Sales $50 K 88K 63K 36K Marketing Infrastructure Q42016-17 Q22016-17 Q32014-15 Q42014-15 Q12015-16 Q22015-16 Q32015-16 Q12016-17 Q32016-17 Q42015-16 Development Support 11

  13. Revenue projections $1.1 mm $1.1 mm $987 K Quarter ON Quarter Revenue $860K $671 K $482 K $334 K $183 K $79 K $0 K Q32014-15 Q42014-15 Q12015-16 Q22015-16 Q32015-16 Q42015-16 Q12016-17 Q22016-17 Q32016-17 Q42016-17 12

  14. Expenses vs Revenue Starting Q1 2016-17 Revenue overtakes Expenses Quarter ON Quarter Expenses vs Revenue $1.2 MM $1.1 MM $1.1 MM $987 K $1.1 MM $860K $900 K • Expenses $800 K • Revenue $707 K $671 K $700 K $605 K $613 K $602 K $596 K $583 K $572 K $600 K $482 K $500 K $425 K $400 K $334 K $298 K $300 K $183 K $200 K $165 K $79 K $100 K $0 K Q32014-15 Q42014-15 Q12015-16 Q22015-16 Q32015-16 Q42015-16 Q12016-17 Q22016-17 Q32016-17 Q42016-17 13

  15. Break even projection Quarter ON Quarter Cumulative Expenses vs Revenue $6.0 MM $5.8mm $5.5 MM Break Even Point Q3 2016-17 $5.1mm $5.0 MM $4.7mm $4.5mm $4.5 MM $4.0 MM $3.9mm $3.5mm $3.5 MM $3.3mm • Expenses $3.0 MM $2.6mm $2.7mm • Revenue $2.5 MM $2.0mm $2.0 MM $1.7mm $1.4mm $1.5 MM $1.0mm $889K $1.0 MM $598K $463K $263K $165K $500 K $79K $0K Q42016-17 Q22016-17 Q32014-15 Q42014-15 Q12015-16 Q22015-16 Q32015-16 Q12016-17 Q32016-17 Q42015-16 14

  16. Ask Quarterly Ask Q4 2016-17 $596K $602K Q3 2016-17 Q2 2016-17 $613K Q1 2016-17 $583K $707K Q4 2015-16 $5MM Q3 2015-16 $605K $572K Q2 2015-16 $425K Q1 2015-16 $298K Q4 2014-15 $165K Q3 2014-15 $100K $200K $300K $400K $500K $600K $700K 15

  17. Passing Benefits to Costumer Builder End User $ Increase the Activity Level Broker Paid Services Focused Group • Investors • End Users • Chat • Review/Rating • Forum • Property Listing • Advertisement • Promotions • Value added services • Leads generation • Chat Activities 16

  18. THANKYOU Thanks for your valuable time

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