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Marketing  mega 3

Marketing  mega 3. Functional Food. A chap called Dave 10 years ago. Functional Food. What is Omega 3?. Long chain PUFA’s EPA, DHA and ALA Essential fatty acids Found in certain oily fish and plants. Functional Food. Where’s my Omega 3?. Which fish and plants?.

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Marketing  mega 3

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  1. Marketing mega 3 Functional Food

  2. A chap called Dave 10 years ago Functional Food

  3. What is Omega 3? • Long chain PUFA’s • EPA, DHA and ALA • Essential fatty acids • Found in certain oily fish and plants Functional Food Where’s my Omega 3?

  4. Which fish and plants? • Sardines, anchovies, salmon, tuna and mackerel for EPA and DHA • Flax, walnuts, green vegetables for ALA Functional Food

  5. Who needs Omega 3 and why? • All of us • The human body does not produce omega 3 but requires it for normal function • It must be consumed in the diet • EPA and DHA most important for joint health, cognitive function and heart health • 2 portions of oily fish per week or the equivalent in daily supplements or foods enhanced with omega 3 • RDI proposed by EFSA at 250mg per day Functional Food

  6. Education is the key • Educate the consumer. Start them young! • Educate the food manufacturers • Educate the consumer and industrial media Functional Food

  7. Educational Tools • PR and Marketing resource- internal or external or both • Secure a budget and invest in future growth • No investment, no future • Network and influence others of influence • Become members of the most recognised organisations • Have a voice or no one will listen • Keep up with national and international legislation • Use advancements in health claims to promote your products • Healthy can make you wealthy • Observe trends in other countries and be a trend setter • Trends in the US tend to cross the Atlantic • If you’re not trendy……….. Functional Food

  8. Oh dear…. • ….no one will want to talk to you! Functional Food

  9. Dave today • He took his omega 3 and lot’s of fruit and veg! Functional Food

  10. Any Questions? Functional Food

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