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Nic Millington Chief Executive The Rural Media Company

Nic Millington Chief Executive The Rural Media Company nicm@ruralmedia.co.uk The Rural Media Company A charity, established 1992 in Hereford Employs 20 staff & over 80 freelancers pa Slate of 15-20 projects pa: local, regional, national, international

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Nic Millington Chief Executive The Rural Media Company

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  1. Nic MillingtonChief ExecutiveThe Rural Media Company nicm@ruralmedia.co.uk

  2. The Rural Media Company • A charity, established 1992 in Hereford • Employs 20 staff & over 80 freelancers pa • Slate of 15-20 projects pa: local, regional, national, international • Funders: UKFC, AWM,local authorities, trusts & foundations, central Government departments, EU, National Lottery

  3. Vision:A society where everyone has access to media, tocommunicate, create and learn

  4. Mission: To empower people in rural communities, particularly those most disadvantaged, to develop understanding, skills and a ‘voice’ through creative media.

  5. Media Forms • Citizen journalism • Social media • Digital storytelling • On-line and print publishing • AIG, consultancy, events, networks • Video production: documentary, animation, drama, archive • Community film

  6. Community Film “Filmmaking is a team effort where everyone’s contribution is to be valued. In these days of rampant individualism it’s not a bad thing to remember our interdependence and the old virtue of solidarity.” Ken Loach, Film & TV Director • The Vawn - NIMBYism, ritual and local myth • Shroves - Foot & Mouth Disease, future of farming • Crafta Webb - Migrant workers, demographic change, local history • Still Life - Market town life, family crisis / support, local history.

  7. Still Life – opening sequence

  8. Hallmarks of Community Filmmaking • Intergenerational practice: cuts across Government policy including community cohesion, community safety, health and well-being, older people, children and young people, families • Inclusion: public & community life – who isn’t visible? • Everyone has a part to play • Local history & heritage: research, pride, valuing local knowledge • Media literacy: digital confidence & skills, critical reading of media messages • Exhibition, distribution, conversation: local networks, policy makers / decision takers, wider public especially other rural communities.

  9. Why Bromyard? Rural issues: economy, housing, youth facilities etc Poor integration of minorities Strong but isolated cultural groups Anxiety over school closures Goldfish bowl effect Wish to raise awareness of diverse local retail sector

  10. Still Life – The Making Of …

  11. Methodology • Outreach / relationship building • Research, policy context, current initiatives • Partnership working • Local cultural landscape, events & festivals • Public meetings, working parties • Workshops, screenings

  12. Legacy: strengthened communities New cultural & learning opportunities Bromyard Forever exhibition Media and communications skills Raised town profile: local, national and international Social inclusion: Travellers, single parents, migrants, older people.

  13. New Cultural & Learning Opportunities

  14. Bromyard Forever - Exhibition

  15. Media & Communications Skills

  16. Social Inclusion: Travellers, migrants, single parents, older people

  17. Raised town profile: local, national and international “With its latest project, Still Life, The Rural Media Company again demonstrates that it understands the ways in which film can help people see the world afresh. The company, and most of all the people of Bromyard should be very proud of what has been achieved.”

  18. Rural Media’s Creative Programme 2010-11 • Amplifying Voices - isolated rural communities • Same But Different - diversity & equality • Over the Hill? - older rural people • Re:focus - children, young people and domestic violence • Shoot Out - media skills, community cohesion • Travelling Voices - media skills, citizen journalism

  19. The Rural Media Company www.ruralmedia.co.uk

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