seo training institute in indore

1. Search engine optimization: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. IICE(indore institute of computer education) provides training in search engine optimization. Benefits of search engine optimization: seo leads to better user experience, seo is a primary source of leads, seo provides higher close rates, seo results in higher conversion rate, seo provides better cost management, search engine optimization encourages in local users to visit the physical store after the search, seo builds brand credibility, search engine optimization helps to establish brand awareness.search engine optimization course content on page seo, off page seo, google analytics, google webmaster. 1.On page seo: on page search engine optimization is the practice of optimizing the individual web pages in order to rank higher and earn more relevant traffic in search engines. On page search engine optimization refers to both content and source code of a page.that can be optimized as opposed to off page seo, which refers to link and other external signals. On page seo techniques: Publish high quality content. Optimize page titles and meta descriptions Optimize page content Headings and content formatting Seo images and other multimedia elements URL optimization Internal links External links Page loading speed Mobile friendliness Comments and on page seo 1.Publish high quality content: If you ask SEO professionals and other marketers this question, you’ll get diverse and sometimes biased answers. Or worse, a

2. regurgitation of what you’ve already heard or seen elsewhere (e.g., using content length to determine content quality). But quality content is primarily content that achieves its marketing goals. For you, that might be: 1. Research good content and always have a backlog of content ideas 2. Perform research on your chosen topic 3. Choose your own unique perspective 4. Apply your own data or experiences 5. Create content on a subtopic 6. Use different content forms 7. Review the final peice 8. Measure your content performance 2.Optimize the page title and meta descriptions: Page title SEO strategically adds and optimizes unique meta title tags on a webpage to make it more attractive to readers and search engines. ... Instead, it is featured in other places that work to describe the content to search engines and provide a preview of the content to readers. Meta title: A meta title is an important part of website optimization, and it's distinct from the headline on the page itself. It acts as a name tag for the web page. The title is displayed on your browser tab and tells you what page you're on. Meta titles are also read by search engine robots and seen by users searching the web. Meta descriptions:The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO . 3.Optimize page content : Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users. The processes typically include fixes and improvements on technical performance (ex: page speed) and content copy for it to perform and rank better on search engine. 4.Headings and content formatting: The heading and subheading formats can be found in the "Formats' ' drop-down in the Formatting Tool Bar. Headings and subheadings organize content to guide readers. A heading or subheading appears at the beginning of a page or section and briefly describes the content that follows. 5.Seo images and other multimedia elements: Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It's also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.

3. 6.URL optimization: What is URL Optimization in SEO? It is a technique/process under which we optimize the URL structure of a website/blog pages in order to make them more understandable by the search engine crawlers and the by the users. 7.Internal links : Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons: They allow users to navigate a website. They help establish information hierarchy for the given website. 8.External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link. 9.Page loading speed: 10.Mobile friendliness: Mobile Friendly. A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There's a lot of zooming, pinching and scrolling going on, but the site displays and functions. 11.Comments and on page seo: Over the past several years, SEOs have come to understand and accept that commenting on blogs does not help build links back to their sites. In that respect, comments don't have inherent search engine optimization (SEO) value beyond participating in a conversation with like-minded people. Off page seo: Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). ... In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Top 15 off page SEO techniques for 2020. 1. Creating Shareable Content. Amazing content is always the KING in search engine optimization. ... 2. Influencer Outreach. ... 3. Contribute as Guest Author. ...

4. 4. Social Media Engagement. ... 5. Social Bookmarking Sites. ... 6. Forum Submission. ... 7. Blog Directory Submission. ... 8. Article Submission. 1.Creating shareable content: Show the value. Be clear about what the reader will gain or learn. 1. Be specific. ... 2. Present possible results. ... 3. Highlight lists. ... 4. Include numbers. ... 5. Speak in the second person. ... 6. Use keywords 2.Influencer outreach:Influencer outreach is a powerful alternative to traditional advertising and a very effective strategy for developing credibility and promoting awareness of your brand. An influencer is someone who has the ability to deliver your message and promote your brand to a large number of people. 3.Contribute as guest author: find the right website, find the perfect topic, make a strong pitch, promote yourself, analyse the results. 4.Social media engagement: Social media engagement measures the public shares, likes and comments for an online business' social media efforts. ... But return on investment for social media marketing efforts is difficult, and engagement is a blanket metric that doesn't describe how many users end up purchasing. 5.Social bookmarking sites: Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". 6.Forum submissions: Forum submission is the way of online Discussion sites. To Discus, you point out your given topic and submit your feed Back to the Topic and your website name or It is a way to share knowledge also it helps a website by collecting backlinks. Lots of people come to the forum site to know about something or to learn. 7.Blog directory submissions: Blog directory or Blog submission sites allow you to submit your blog & blog posts on their site. So that you can get the quality backlinks from these sites. Also, submitting your blog in this blog directories can help you to get more traffic to your blog. 8.Article submission: Address: 133, 1st floor, Veda Business Park, Bhawarkuan, Indore, 452001 Contact number: 9111112018 Email: info@iiceducation.in

5. From reference: http://www.iiceducation.in/