Will Unicornlens be a brand alternative to other traditional colored contact lenses stores _

1. Will Unicornlens be a brand alternative to other traditional colored contact lenses stores? -Stephen, Researcher, DTC Branding & Marketing Magazine It is absolutely unprecedented good news for consumers as more and more independent brands emerge to squeeze the margins and markets of channel sellers to the maximum extent. Unicornlens contact lenses is one such brand, and according to the well-known American DTC brand magazine, they use factory direct sales to make contact lenses incredibly affordable. By refining their supply chain management and removing channel sellers, they sell inexpensive, but very high quality and safe contact lenses products to the world. With the global COVID-19 still severe, this seems almost impossible in the contact lenses industry. A 2021 World Sight research study found that close to 30% of the global population has various levels of myopia, and by 2050, 50% of the global population will be myopic. And the growth rate of myopia in children in this market is far greater than we can imagine. The rise of the Unicornlens brand is in sight of this future globalized market. According to the CEO of Unicornlens to business reporters, Unicornlens will rely on the existing advanced contact lenses production line, constantly optimize raw materials and labor costs, more quickly complete the design of contact lenses and rapid global delivery, with a faster pace and lower prices to squeeze the high profit share of competitors, so as to seize the market. Unicornlens' brand goal is to make contact lenses easily affordable for every user without spending a lot of money. the CEO of Unicornlens also said that Unicornlens will use social media for influencer exposure and we will have thousands of influencers to try and REVIEW our products for free and share the most authentic experience to their followers. Unicornlens has made many attempts in contact lenses technological innovation, such as making contact lenses have better color presentation, color reproduction, oxygen passage rate, preventing pigments from directly contacting the cornea of the eye, etc. In 2021 there are more technological improvements about preventing more protein deposits in the lenses, making long- cycle contact lenses more durable and translucent. Unicornlens is also committed to promoting the development of contact lenses that are more comfortable and have fewer side effects, according to the latest data released by the Centers for Disease Control and Prevention, which shows that contact lenses are used by 1 in every 500 contact lens wearers among Americans each year, resulting in conditions such as tearing, infection, and corneal edema. Ophthalmologists have found that most cases are due to bacterial infections caused by users not washing their hands before and after wearing contact lenses, so it is important to follow strict norms of cleanliness and safety when wearing and using contact lenses to protect the eyes from receiving germs.

2. Unicornlens, with its concurrent efforts in many aspects such as cost and service, is bound to be a threat to traditional contact lenses brands, and for consumers, Unicornlens means cheaper and safer contact lenses. We also hope that Unicornlens will grow rapidly and allow contact lenses consumers around the world to buy various styles of contact lenses more cheaply.