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Washington Department of Natural Resources

Washington Department of Natural Resources. User-Centered Design. Experience. What is the “user experience”?. Users: the people who actually use the tools & information systems we design, build, and maintain Experience: the interactions between user and the systems. Gulf of Evaluation.

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Washington Department of Natural Resources

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  1. Washington Department of Natural Resources User-Centered Design

  2. Experience What is the “user experience”? • Users: the people who actually use the tools & information systems we design, build, and maintain • Experience: the interactions between user and the systems Gulf of Evaluation Mental models Labels & indicators Controls Actions & feedback Interaction User System Gulf of Execution

  3. What is User-Centered Design?

  4. What it’s not. Confused Frustrated Oppressed Trapped Angry System-Centered Design

  5. Accurate Friendly Reliable Responsive Timely What is User-Centered Design? • Designing the interactions between the user and the systems to satisfy user and organizational objectives. • Designing for users, for usefulness, for usability. • Users: Understand the user & and the organizational requirements • Usefulness: Structure the system to enable tasks & objectives • Usability: Test and iterate on the design to optimize the user experience

  6. How it’s done • User Research • Collect input from users • Discover & document workflow & user tasks • Information Architecture/Taxonomy • Analyze content & map knowledge domain to workflow & tasks • Generate navigational, search, and classification taxonomies • Interaction Design • Design UI components • Optimize sequence of user actions to support goals & tasks • Usability • Evaluate existing UIs with users • Test cognitive models & concepts • Validate prototypes with users

  7. What is produced • User Research • User Research reports • User personas & scenarios • Workflow diagrams • IA/Taxonomy • Site maps • Navigational & search taxonomies • Thesaurus/classification systems • Controlled vocabularies • Content strategies • Interaction Design • User flow diagrams • Wireframe diagrams • Usability • Usability evaluation reports • Heuristic scorecards • Paper & functional prototypes

  8. Why User-Centered Design is a Good Thing • Deepen knowledge • Of the users • Of your organization • Increase efficiency and effectiveness • Prioritize user and business objectives • Optimize user tasks & interactions • Support crucial work processes • Increase end user satisfaction • Product is pleasant to use • Increased acceptance & use of the site • Increased support for your organization

  9. Return On Investment of User-Centered Design • Increased user productivity • Decreased user errors and error recovery time • Decreased training and learning costs • Development savings by making design decisions early in the process • Decreased user support costs • Increase traffic and demand/appeal • Increased sales and conversion • Increased customer and user satisfaction • Increase customer/user trust • Increase in organization perception and brand value • Decrease cost of change (processes, practices, tasks) • Increase compliance (auditing, accessibility, etc.) • Prioritization of tasks/features (maximize investment) • Decreased growth/evolution costs

  10. Questions & Next Steps

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