1 / 47

Go Fish

Go Fish. Applying national commercial fishing industry and seafood strategies on a local scale. What are our top priorities?. What are our top priorities?. Promote. What are our top priorities?. Promote Preserve. What are our top priorities?. Promote Preserve Sustain.

jamese
Download Presentation

Go Fish

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Go Fish Applying national commercial fishing industry and seafood strategies on a local scale

  2. What are our top priorities?

  3. What are our top priorities? Promote

  4. What are our top priorities? Promote Preserve

  5. What are our top priorities? Promote Preserve Sustain

  6. Promote, Preserve & Sustain U.S. fisheries

  7. Promote, Preserve & Sustain U.S. fisheries Wild fisheries

  8. Promote, Preserve & Sustain U.S. fisheries Wild fisheries Regional fisheries

  9. Promote, Preserve & Sustain U.S. fisheries Wild fisheries Regional fisheries Local fisheries

  10. Promote

  11. Promote Educate

  12. Promote Educate Advertise

  13. Promote Educate Advertise Network

  14. Educate

  15. Educate Create your mantra and repeat it incessantly

  16. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability

  17. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish

  18. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation — build on that

  19. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation — build on that Consider carefully any leap into regional branding

  20. Educate Create your mantra and repeat it incessantly All U.S. fisheries are managed for sustainability Tell buyers to ask about country of origin and wild fish Alaska fisheries already have this reputation — build on that Consider carefully any leap into regional branding Take advantage of ASMI

  21. Advertise

  22. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan

  23. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio)

  24. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio) • Events

  25. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio) • Events • Social media

  26. Advertise • Cater to a variety of consumer learning styles with a broad outreach plan • Traditional advertising (print, online, TV, radio) • Events • Social media • Don’t be afraid to try something new

  27. Network

  28. Network • Use the locavore movement as a model

  29. Network • Use the locavore movement as a model • Encourage fishermen to be vocal

  30. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks

  31. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets

  32. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets • Via social media

  33. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets • Via social media • Via traditional media

  34. Network • Use the locavore movement as a model • Encourage fishermen to be vocal • On the docks • At farmer’s markets • Via social media • Via traditional media • Tell the stories of fishing families

  35. Preserve

  36. Preserve Fishing grounds

  37. Preserve Fishing grounds Access to quota

  38. Preserve Fishing grounds Access to quota Use of gear types

  39. Sustain

  40. Sustain Fishing stocks

  41. Sustain Fishing stocks Fishing communities

  42. Sustain Fishing stocks Fishing communities Fishing and processing infrastructure

  43. What are our top priorities?

  44. What are our top priorities? Promote

  45. What are our top priorities? Promote Preserve

  46. What are our top priorities? Promote Preserve Sustain

  47. Go Fish!

More Related