MKT 431 UOP HELP/UOP COURSE

1. MKT 431 ASH Course Tutorial For more course tutorials visit www.uophelp.com

2. MKT 431 ASH Course Tutorial MKT 431 Entire Course MKT 431 Final Exam Guide FINAL EXAM MKT431 (10 points) – Fill in the Blank Student’s Name _____ ____________________ 1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________. 2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one • MKT 431 Week 1 Individual Assignment Business Opportunity Paper (2 Papers) • MKT 431 Week 2 Team Assignment Trends and Conditions Paper (2 Papers) • MKT 431 Week 3 Individual Assignment Niche MARKETING and Customer Involvement Presentation (2 Presentation) • MKT 431 Week 4 Team Assignment Memo to Business Partners (2 Papers) • MKT 431 Week 5 Team Assignment

3. MKT 431 ASH Course Tutorial MKT 431 Week 1 Individual Assignment Business Opportu MKT 431 Week 2 Team Assignment Trends and Condit This Tutorial contains 2 Different Papers Trends and Conditions Paper Resources: University Library, Internet Select an industry that a teammate researched in the Individual Assignment. Identify a good business opportunity in that industry that wasn’t presented by members of your team in the individual assignment. Write a 1,050- to 1,400-word paper in APA format that explains why a business opportunity is a good one based on your evaluation of the MARKET trends and conditions. Use at least five research • This Tutorial contains 2 Different Papers • Individual • Business Opportunity Paper • Resources: University Library, Internet • Select an industry from the following list and develop a business idea for that industry: • Apparel • Food and Beverage • Telecommunications • HOME IMPROVEMENT • Technology

4. MKT 431 ASH Course Tutorial MKT 431 Week 3 Individual Assignment Niche Marketing MKT 431 Week 4 Team Assignment Memo to Busine This Tutorial contains 2 Different Papers Memo to Business Partners Resources: University Library, Internet Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two. Write a 1,050- to 1,400-word memo to your prospective business partners in which you complete the following: Describe the results of your competitive analysis. Explain the characteristics of the MARKET niche to which the product or service will • This Tutorial contains 2 Different Papers/Presentation • Niche MARKETING and Customer Involvement Presentation • Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu • Create a 10- to 15-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization. You may use one of the Virtual Organizations for this

5. MKT 431 ASH Course Tutorial MKT 431 Week 5 Individual Assignment Ethics and Produc MKT 431 Week 5 Team Assignment Marketing Your This Tutorial contains 2 Different Papers Marketing YOUR BUSINESS Paper Resources: University Library, Internet Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, CUSTOMER RELATIONSHIPS, promotion, and technology. In the paper, you must complete the following: Select an appropriate distribution channel for a product or service and provide the • This Tutorial contains 2 Different Papers • Ethics and Product Consumption Paper • Resources: University Library, Internet • Select a company with a reputation for ethical business practices. • Write a 750- to 1,050-word paper in which you complete the following: • Evaluate the company’s past performance MARKETING their • product using the six pillars of the MARKETING code of ethics—honesty,

6. MKT 431 ASH Course Tutorial For more course tutorials visit www.uophelp.com