Patty Xenos Design Groupe Cardinal Hardy Intrawest Place Making SMV Architects Cal Srigley

1. City of Barrie Downtown Commercial Master Plan Final Presentation JANUARY 2006 Patty Xenos Design Groupe Cardinal Hardy Intrawest Place Making SMV Architects Cal Srigley

2. Downtown Commercial Master Plan What is a Master Plan?

3. Downtown Commercial Master Plan master plan: n.a plan giving complete instruction or guidance. Webster’s II New College Dictionary

4. Mission Downtown Commercial Master Plan Mission of the Downtown Commercial Master Plan: To document and illustrate a vision that will guide and inspire the present and future downtown community to maximize its assets and development potentialwhile respecting the principles and goals. All master plans should be revisited every 15 years to take into consideration any socio-economic factors that may have had a diverse impact and that may need to be considered going forward.

5. Guide and inspire Downtown Commercial Master Plan “guide and inspire” … does not equal “limit and dictate”.

6. Result of a respected Downtown Commercial Master Plan A strong Master Plan results in a vision where strategically planned quality public spaces, buildings, services, retail uses add up to asum greater that its parts. A great place to; Live, Work, Enjoy and Visit.

7. Who participated Downtown Commercial Master Plan Collaborators: Steering Committee Rob Hamilton, Mayor Councillor D. Aspden, Ward 2 Councillor Councillor T. Moore, Development Services Committee Member Ted Handy, Architectural and Cultural Planning Representative Arlette Utton, Downtown Barrie BIA Representative Brendon Saxton, Chamber of Commerce Representative Brenda Lucas, Tourism Barrie Representative James Massie, Business/Citizen Representative Nicola Mitchinson, Business/Citizen Representative City of Barrie Jim Taylor, Director of Planning Services Craig Hebert, Manager of Strategic Services (Acting) Cheri Harris, Communications Officer Cathy Borchuk, Senior Planning Technician Wendy Sutherland, City Clerk's Assistant . . .

8. Who participated 2 Downtown Commercial Master Plan Collaborators: Consultant Team PATTY XENOS DESIGN inc. Patty Xenos, President and Team Leader Isabelle Gosselin, Associate and Project Manager GROUPE CARDINAL HARDY Aurèle Cardinal, President Josée Bérubé, Associate, Architect and Urbanist Bao Chau Nguyen, Senior Landscape Architect François Rioux, Senior Architect INTRAWEST PLACEMAKING Lorne Bassel, Executive Vice-President Marie-Claude Gagnon, Development Analyst SMV ARCHITECTS Craig Bonham, Local Architect CALUM SRIGLEY DESIGN ltd. Calum Srigley, Design Consultant and Illustrator . . .

9. Who participated 3 Downtown Commercial Master Plan Collaborators: • The Public • Over 600 local residents participated in a survey and at a public consultation. • An open process that involved a multi-disciplinary team of consultants that collaborated with • City of Barrie staff and • Provided opportunity for the public to give input and share ideas. • A true team effort.

10. Who participated 3 Downtown Commercial Master Plan What does the consulting team bring to the table: Collectively the team of consultants has a vast experience in planning and realising successful urban, resort, waterfronts and communities around the world.

11. PXD experience Downtown Commercial Master Plan Patty Xenos Design Responsible for the overall vision and Consultant Team Leader Commercial Master Planner. Village at Mont-Tremblant, Tremblant, Quebec, Canada Sandestin BAYTOWNE WHARF, Destin, Florida, USA Village at BLUE MOUNTAIN, Collingwood, Ontario, Canada Stratton, Vermont, USA Snowshoe, West Virginia, USA Keystone, Colorado, USACopper, Colorado, USA Squaw Valley, California, USA Mammoth Village, Mammoth Lakes, California, USA MonteLago, Lake Las Vegas, Nevada, USA Snowmass,Colorado, USA Mountain Creek, Vernon, New Jersey, USA And now in Europe and New Zealand Our experience in developing high quality commercial villages with successful destination people placeswove together the experience of the consultant team.

12. PXD exp 2 Downtown Commercial Master Plan Patty Xenos Design Commercial Master Planner and Designer. Consultant Team Leader and Responsible for the overall vision. PXD acted as the liaison between the consultant team and the City of Barrie. PXD provided design direction throughout the planning, and themeing of the Master Plan.

13. GCH experience Downtown Commercial Master Plan Groupe Cardinal Hardy Urban Planner and Architect Groupe Cardinal Hardy was responsible to ultimately produce the overall design documentation of the master plan that includes professional services in the fields of urban planning, urban design and landscape architecture. Their experience in developing urban waterfront master plans greatly strengthen the overall team. Montreal’s Old Port

14. GCH exp 2 Downtown Commercial Master Plan Groupe Cardinal Hardy Urban Planner and Architect Redpath: Revitalized warehouse building into luxury condominiums along the Lachine Canal Montreal’s Old Port: realized pictures

15. GCH exp 3 Downtown Commercial Master Plan Groupe Cardinal Hardy Urban Planner and Architect Nuns Island Montreal Master Planned Community includes a public park

16. Intrawest Downtown Commercial Master Plan Intrawest Placemaking NE International Resort and Community Developer Intrawest Village at Sandestin: Photo at opening day

17. Intrawest2 Downtown Commercial Master Plan Intrawest Placemaking NE International Resort and Community Developer Reviewed the existing local commercial offerings and evaluated the potential sustainable commercial lease-able area and untapped niche markets. This will assist and secure confidence in the existing commercial community and underscore the future commercial opportunities for new entrepreneurs and investors. Developed an economic analysis with projected revenues of the new commercial offerings, highlight leasing considerations, that will confirm the feasibility of the Waterfront Resort Area Commercial core development. Intrawest Village at Sandestin: Photo at opening day

18. SMV Downtown Commercial Master Plan • SMV Architects • Local architect with resort design experience • With their wide range of architectural experience with local Urban Master Planned communities, Resort and Residential developments. • Their role with in the Consultant team was to assist with the research of the local architectural and cultural history. • Liaison with all local authorities having jurisdiction.

19. Callum Srigley Downtown Commercial Master Plan Calum Srigley Architectural Illustrator Cal Srigley was responsible to illustrate the Urban Design Concept and Vision. To visually capture the spirit and vision of the project while clearly projecting the distinct local culture and architectural context by integrating the architectural story (theme) prepared by the team. Intrawest Village at MonteLago: Architectural Study

20. The big picture Downtown Commercial Master Plan The big picture and how we got there.

21. Time line Downtown Commercial Master Plan Time Line: Over seven months ago the entire team of consultants began: May 2005 STEP: 1 PROGRAM STEP: 2 RESEARCH ANALYSIS STEP: 3 VISION & CONCEPT STEP: 4 DEVELOPMENT OF OPTIONS STEP: 5 DEVELOPMENT OF MP STEP: 6 IMPLEMENTATION STRATEGIES STEP: 7 FINAL MP December 2005

22. Limit of Study Area Downtown Commercial Master Plan Limits of the Study Area

23. Downtown Commercial Master Plan VISION Transform DOWNTOWN BARRIE and it s WATERFRONT into a HIGHLY DESIRABLE PLACE; TO LIVE …..WORK…..PLAY……TO VISIT. DOWNTOWN BARRIE AND ITS WATERFRONT TO BECOME A CATALYST FOR ECONOMIC DEVELOPMENT OF THE GREATER BARRIE REGION PROMOTE DESIGN EXCELLENCE FOR ALL PUBLIC AND PRIVATE DEVELOPMENTS REDEVELOPMENT TO BE BASED ON AN ENVIRONMENTALLY SUSTAINABLE APPROACH FOR ENJOYMENT BY FUTURE GENERATIONS

24. Downtown Commercial Master Plan GOALS 1: Barrie Waterfront redevelopment Project will build upon existing assets and will anchor future development to its history 2:Take advantage of Kempenfelt Bay as a complete natural system (topography/creeks/bay) to create opportunities for private development 3:Encourage mixed use downtown and waterfront 4:Protect the waterfront as public land with free access 5:Improve the quality of public spaces, this will anchor & attract quality private developments 6:Create a front porch experience to the waterfront (instead of a ‘’backyard’’) 7: Establish a better balance between pedestrians/cyclistsand cars 8:Develop waterfront activities, for all seasons & ages (locals and tourists)

25. Highlights of Doc Downtown Commercial Master Plan VISION and GOALS • As a feasible vision, all stakeholders are committed to transform Downtown Barrie into a highly desirable place to live work enjoy and visit: • Highly desirable placerefers to the uniqueness and the high quality development that will take place in the near future; • To liverefers to a safe and enjoyable place to live and fulfill daily needs ; • To work refers to the capacity to attract new businesses in the downtown core ; • To visit refers to the capacity to attract entertain and retain visitors and tourists;

26. MP: Step 1 Downtown Commercial Master Plan Master planning process • Highlights of the Process • STEP 1: PROGRAM • 27-May-2005: Project Kick Off • Preliminary program • Establish the composition of the Steering Committee   • 22-23-June-2005: Site Tour Site Tour of Downtown Barrie – Dunlop East backyard source: GCH

27. Step 2 Downtown Commercial Master Plan • STEP 2: RESEARCH & ANALYSIS • Explored opportunities to clarify understanding of the site and its potential, • Established commercial, residential, hotel needs and opportunities, • Review Site Issues (urban/zoning/arch/landscape) • 20-21-July-2005: Coordination & Strategy Meeting • Team and the Steering Committee toured; • Tremblant resort • Atwater Market Area Residential Revitalization projects • Master planned Residential development Tremblant Resort source: City of Barrie

28. Step 2 Downtown Commercial Master Plan STEP 2: RESEARCH & ANALYSIS • While in Montreal, the team and the Steering Committee, held a “Working Session” at GCH offices where at which time the team: • Presented the Vision Report and reviewed existing pertinent data • Reviewed Demographics/commercial evaluation of the local market & opportunities for the Preparation of the Commercial Development Analysis • Discussed the planning of the Public Presentation • 5. Communicated the design issues (concerns identified scope & agreed on design direction and obtained validation and clear direction on issues. July 2005 Working Session source: City of Barrie

29. Step 3 Downtown Commercial Master Plan STEP 3: ENVISIONING & URBAN DESIGN CONCEPT At this stage the team was charged with the task of adjusting the program to suite the data gathered by the research and analysis stage and to reflect the Steering Committee input. To articulate the Vision and Goals and to give a preliminary presentation on the direction of the of the overall Concept and findings to date. 29-Aug-2005:Final Program, Vision and Goals Presentation to Council for approval. After having received Council Approval the team proceeded to; ·Establish the architectural vocabulary and theme of each neighborhood ·Develop the Urban Master Plan ·Commercial Development Analysis (DRAFT) ·Develop the Illustrations

30. Step 3 Downtown Commercial Master Plan 03-Oct-2005: A Public hearingwas held to present the preliminary Master Plan to the community. This hearing was advertised and held at City Hall enabling the general public and stakeholder interest groups with respect to the input to Master Plan. On the same day the PXD team and associated consultants participated at a preliminary presentation by Ted Handy and his team to the City of Barrie Staff, of the Cultural Master Plan prepared. This proved to be a highly beneficial brainstorming sessions as both teams got to share their vision and goals and looked at how the two plans can harmoniously evolve and strengthen each other. Also, the team met with the City engineering staff to get more in-depth technical knowledge of the infrastructures and feasibility of various options. Following the Public Hearing the Consulting Team, City of Barrie Staff and Steering Committee shared the relevant issues and comments that came up identified what needed to be resolved as part of the Final Master Plan.

31. Step 4 & 5 & 6 Downtown Commercial Master Plan STEP 4 & 5: DEVELOPMENT OF OPTIONS & FINAL MASTER PLAN During the course of over one month the Consulting Team integrated the comments and studied the development sites at a larger scale in order to develop more detail and to provide data for the preparation of relevant public work costing for each concept by the City of Barrie. STEP 6: IMPLEMENTATION STRATEGY Parallel to Step 4 & 5, the team developed the associated Implementation Strategy 15-Nov-2005:Final Master Plan, and Implementation Strategywere presented to the Steering Committee for Final approval. The Final Master Plan was endorsed, as was the Implementation Strategy. The Consulting team got the green light to complete the Master Plan Report.

32. Step 7 Downtown Commercial Master Plan STEP 7: MASTER PLAN REPORT The Master Plan Report is a compilation, in a written format, of the work prepared and presented in the course of the mandate. 09-Jan-2006: Presentation of Final Master Executive Summary and Report 09-Jan-2006::Council Meeting Presentation.

33. result Downtown Commercial Master Plan Result documented in a 160 page Report • This report documents and illustrates the evolution and process in five detailed sections: • Master planning process • Research & Analysis: Barrie today • Conceptual Principles for Downtown Barrie and its waterfront • Master Plan • Implementation Strategy

34. Highlights of Doc Downtown Commercial Master Plan Highlights of the document and Master Plan • CONCEPT • Issues and opportunities • Studies of the Site • NEIGHBOURHOODS • PUBLIC SPACES • STREETSCAPES • BLOCKS • COMMERCIAL DEVELOPMENT ANALYSIS • IMPLEMENTATION STRATEGIES

35. Highlights of Doc Downtown Commercial Master Plan CONCEPT Issues and Opportunities

36. Memorial Square Downtown Commercial Master Plan CONCEPT Studied the site

37. Memorial Square Downtown Commercial Master Plan CONCEPT Studied the site

38. Memorial Square Downtown Commercial Master Plan NEIGHBOURHOODS Developed a theme and character for area that reinforces the vision and goals and speaks to the heritage of the downtown.

39. Public Spaces key plan Downtown Commercial Master Plan PUBLIC SPACES Evolved a network of interconnected quality public spaces.

40. Plaza Downtown Commercial Master Plan PUBLIC SPACES MEMORIAL SQUARE:between Dunlop and Simcoe DESCRIPTION: - The city’s gathering place is expanded to create a destination that connects the downtown to its waterfront. - It’s a place for entertainment and celebrations with a gentle slope to view the stage located at the base. - The scale of this plaza will create a festiveresort ambiance - It’s the pedestrians’ domain

41. Memorial Square Downtown Commercial Master Plan PUBLIC SPACES MEMORIAL SQUARE

42. Waterfront Promenade Basin & H Park Plan Downtown Commercial Master Plan PUBLIC SPACES WATERFRONT PROMENADE, BASIN AND HERITAGE PARK • All-season water feature • Water’s edge redefined • Artful lighting • Pedestrian bridges • Wooden decks on the canal’s edge • Seating areas • Universal accessibility • Connects to pedestrian friendly paved crossings • Large paths for multiple users (pedestrian and cyclists) • Tree canopy • Furnishing and lighting • Barrier-Free water edge • Artwork/sculptures

43. Waterfront Promenade Sketch Downtown Commercial Master Plan PUBLIC SPACES WATERFRONT PROMENADE, BASIN AND HERITAGE PARK • Urban scenic tree-lined Street • Closed to vehicular traffic during events (between Bayfield and Mulcaster) • Large sidewalks to accommodate extendable terraces • Treescape/ Enhanced Landscape • Features lighting • Re-instate historical Street name

44. Market Square Description Downtown Commercial Master Plan PUBLIC SPACES MARKET SQUARE Collier and Mulcaster • DESCRIPTION: • This neighbourhood expresses the festive character and artful spirit of Barrie. • It connects the market square and City Hall to the water. • Commercially, it offers fairs, festivals, and activities on the Street with kiosks and temporary venues. • The Street can be closed to vehicular traffic during festivals and events.

45. Market Square Sketch Downtown Commercial Master Plan PUBLIC SPACES MARKET SQUARE

46. Mulcaster Streetscape Downtown Commercial Master Plan STREETSCAPE MULCASTER: Festive • ‘Living Street’ concept with removable kiosks • Closed to vehicular traffic during events • Treescape/ Enhanced Landscape • Paving treatments • Banners & Flags

47. Dunlop Downtown Commercial Master Plan STREETSCAPES Provided urban, hardscape, softscape guidelines to enhance the streetscapes. SIMCOE ALLEY • ‘Living Street’ Treescape/ Enhanced Landscape Paving treatments Banners & Flags • Lighting DUNLOP EAST and WEST: Commercial COLLIER: Business / Services /Professional

48. Mulcaster Description Downtown Commercial Master Plan PUBLIC SPACES MULCASTER PIER Extending out to the water • Inspired by old Marina Building • Restaurants, café, general boating store • Wood decking • Furnishing and lighting • Landscaped treatment • Tour boats

49. Development sites (blocks) Downtown Commercial Master Plan BLOCKS DEVELOPMENT SITES Identified and evolved each potential site with supporting themes, concepts and guidelines. G H I J K F B C A L E D

50. Block A: Courtyard CAD Downtown Commercial Master Plan BLOCKS COURTYARD: Simcoe Mews • Feature pavement • Fountains and Sculptures • Signage markers and banners • Connection to pedestrian passage and alley network • Pedestrian zone • Furnishing and lighting